Marketing 3350- 003

Group 6—Chapter 8 Quiz

  1. A _____ is defined as a tax levied on a good imported into a country.
  1. Quota
  2. Exchange Rate
  3. Tariff
  4. Trade agreement
  1. Which of these is not apart of a country’s infrastructure?
  1. Highways
  2. Power Lines
  3. Prisons
  4. Hospitals
  1. It is the global ______which offers marketing managers specifically three potential global product or service options from selling the same product to introducing an entirely new product.
  1. Business Unit
  2. Product Strategy
  3. Marketing Mix
  4. Product assortment
  1. The level of economic development, as well as differences in product and technical standards, help determine the need for and level of ______.
  1. Product creation
  2. Product mix
  3. Product testing
  4. Product adaptation
  1. Which one of these is a key element of a country’s government actions?
  1. Tariff
  2. Quota
  3. Exchange Control
  4. All of the above
  1. Global STP is more complicated than domestic STP because
  1. Foreign consumers view products and their roles differently
  2. Prices in the foreign market are significantly different
  3. Other countries are just more complicated than ours
  4. There is usually only one subculture in foreign markets
  1. Which of these is not one of the 4 key elements of a country’s infrastructure?
  1. Commerce
  2. GDP
  3. Transportation
  4. Distribution Channels
  1. The United States in it’s recent economic history has become a nation dependent on importing more goods than it is exporting, This economic state is called
  1. Trade inefficiency
  2. Imbalance of trade
  3. Trade inequality
  4. Trade deficit
  1. The processes by which goods, services, capital,people, information, and ideas flow across national borders are referred to as
  1. Globalization
  2. Offshoring
  3. World trade
  4. Internationalization
  5. Exporting
  1. Because the US imports more goods than it exports, it operates under a
  1. Trade surplus
  2. Trade deficit
  3. Import surplus
  4. Export deficit
  5. Imbalanced trade
  1. An internal search involves?
  1. The Producer
  2. The Salesmen
  3. The Buyer
  4. The CEO
  1. The method of Alternative evaluation involves?
  1. The consumer buying product
  2. The consumer engaging in the information search
  3. The consumer evaluating alternatives
  4. The consumer finalizing a purchase
  1. A post purchase is?
  1. The first step in a transaction
  2. The final step in information search
  3. The final step in the consumer decision process
  4. The final purchase of the day
  1. What are sets of criteria needed to assess a country’s market?
  1. Economic analysis
  2. Infrastructure and technological analysis
  3. Government actions or inactions
  4. Sociocultural analysis
  5. All of the above
  1. Which is the most widely economic metric used?
  1. Relative level of imports and exports
  2. Gross domestic product
  3. Purchasing power parity
  4. None of the above
  1. Which entry strategy has the least financial risk associated with it?
  1. Direct investment
  2. Joint venture
  3. Strategic alliance
  4. Franchising
  5. Exporting
  1. Which entry strategy has the most significant risks associated with it?
  1. Direct investment
  2. Joint venture
  3. Strategic alliance
  4. Franchising
  5. Exporting
  1. ______is the market value of the goods and services produced by a country in a year
  1. trade deficit
  2. Gross national income (GNI)
  3. Gross domestic product (GDP)
  4. Purchasing power parity (PPT)
  1. Together, the following major trade agreements cover two-thirds of the world’s international trade
  1. European Union
  2. NAFTA
  3. CAFTA
  4. ASEAN
  5. All of the above
  1. According to Hofstede’s dimensions concept, which of the following dimensions is NOT offered?
  1. Power distance
  2. Individualism
  3. Time management
  4. Time orientation

1.C

2.D

3.B

4.D

5.D

6.A

7.

8.D

9.A

10.B

11.C

12.B

13.C

14.E

15.B

16.E

17.A

18.C

19.E

20.C