APPENDIX 1
Market Research Survey Questionnaire
The following survey questionnaire has been designed to get a clear definition of the previous objectives:
1. Gender
Female
Male
2. Age
18 to 25 years old
26 to 35 years old
36 to 45 years old
46 to 55 years old
More than 65 years old
3. In which stage of life are you now?
Single working and living with their parents
Single working and living alone
Free union/Childless
Married no children
Married with children in kindergarten and primary
Married with children in secondary and high school
Married with children in college
Married with children who no longer live at home
Divorced, separated, widowed
4. What is your current employment situation?
Self-employed
Private sector employee
Public sector employee
Entrepreneur/Owner
Student
Unemployed
Housewife
Retired/Pensioner
5. Counting all the light bulbs that you use to lighten your home, including ceiling, walls, and desk lamps, how many light bulbs do you have in your house?
5 or less
Between 6 and 10
Between 11 and 15
Between 16 and 20
21 or more
6.State
7. City
8. County
9. Neighbourhood
10. How much interest do you have in the care of the environment?
Very little
Little
Strong
Very strong
11. What actions do you take to take care of the environment? Choose the options that apply
Unplug electronics
Turn off the lights when you are away
Try to use rechargeable batteries
Use water rationally
Drive less and use public transport
Separate waste
12. Do you recycle or reuse the waste inside your home and office?
Yes
No
- What do your recycle or reutilize normally? Choose the options that apply
Paper
Plastic
Cans
Cardboard
Glass
Food scraps
Clothing and Footwear
- What are the reasons you don’t recycle?
Lack of containers
Don’t know how
It takes time
- Are there enough recycling bins in your area?
Yes
No
- Are there any special containers near your home / school / office?
Yes
No
- Are you used to drop the waste in these bins?
Yes
No
- How hard will it be for you to take waste to these containers?
Hard
Slightly hard
Easy
Very Easy
- What do you understand with the term “sustainable practices”?
- How important is it for you that clothing companies worry about adopting sustainable practices”?
- Why?
- When making a purchase, how much influence on your decision on whether or not the company cares for the environment?
A lot
Some
A little
Not at all
- When making a purchase, how much are you influenced by whether the company maintains an adequate working environment for their workers?
A lot
Some
A little
Not at all
- How useful do you consider to report on issues related to sustainable practices, i.e., how to recycle, save or reuse the products we use on a day-to-day basis?
A lot
Some
A little
Not at all
- Are you worried about the country of origin of your clothes to decide to purchase it?
Very worried
Worried
Indifferent
Not worried at all
- Do you use recycled or sustainable products frequently?
- How much would influence your purchase decision knowing that a store has clothes recycling bins?
Very strong
Strong
Indifferent
Little
Very Little
- How often do you clean your closet?
- What do you do with the clothes you get out of your closet?
Sell them
Personalize them to reuse
Exchange them
Give them to a friend/ family member
I put them in a bag in the trash
I take them to a recycling bank
Donate them to charity
- Who do you donate your clothes to?
Orphanages
Nursing houses
AA Groups
Street Children
Hospitals
Schools
Churches
Friends/Family
- If you donate products for recycling to charity, did you take these personally or someone else going for them?
I go personally
Somebody else goes for them
- Identify the main 3 factors that you consider when buying new clothes
Price
Quality
Brand
Fabric
Style
Colour
Function
Eco-friendly
Fair trade
- When buying clothes, do you think of the consequences that your purchase will have on the environment?
Yes
No
- Describe what you think are the differences between second hand and vintage clothing?
- Taking this into account; have you ever bought vintage clothes?
Yes
No
- What was the main factor for your purchase?
It's different from what others use
I was seeking some specific brands
I like looking for clothes
It's good for the environment
The garment has a history
- Why wouldn’t you buy vintage clothes?
I’ve never been to a store that offers them
I do not like having to search for something that I like
I do not like the idea that the garment has already been used
I can never find something I like
Very expensive
- Taking this into account; have you ever bought second hand clothes?
Yes
No
- What was the main factor for your purchase?
Price
It's different from what others use
I was seeking some specific brands
I like looking for clothes
It's good for the environment
The garment has a history
- Why wouldn’t you buy second hand clothes?
I’ve never been to a store that offers them
I do not like having to search for something that I like
I do not like the idea that the garment has already been used
I can never find something I like
I rather buy new clothes
- How much do you consider clothing companies contribute to environmental damage?
A lot
Some
A little
Not at all
- How important is it for you that clothing firms worry about adopting sustainable practices?
A lot
Some
A little
Not at all
- Have you ever purchased organic or eco-friendly clothing?
Yes
No
- What was your main reason?
Style
Colour
Fabric
Eco-friendly
Quality
- Taking into account that certain fabrics can be reused for the development of new fabrics, would you buy a garment made of these?
Yes
No
- Would you buy a piece of second hand that has been modified with the use of other second hand garments?
Yes
No
- If you buy a piece of second hand that has been modified what would be the main factor of relevance in your purchase?
Exclusiveness
Design
Sustainability
- If you chose not to purchase a piece of second hand that has been modified, what are the main reasons for making this decision?
I've never been to a store that offers second hand/modified clothing
I find it hard to find this sort of recycled/upcycled clothing
I do not like the idea that the clothing has already been used
I can never find something I like that is recycled or upcycled in clothing
43. How much would influence your purchase decision knowing that a clothing store offers you the possibility to recycle the clothes you no longer use and also by doing that they offer a discount on your purchase?
44.Would you be willing to take the clothes you no longer use to a place where they could be recycle / reuse for different things like: Supporting the development of low-income communities, hand out to those most in need or create new fabrics?
45.Would you be willing to buy textile products (clothing, accessories, cushions, etc.) that are made exclusively from second hand clothes?
46.Would you be willing to pay a higher price knowing that these products were produced in a sustainable environment (fair working conditions and environmentally friendly)?