2011‧5‧17-20

中国‧广州‧中国进出口商品交易会琶洲展馆

China Import & Export Fair Pazhou Complex, Guangzhou, PR China

For Immediate Release

Novel Multi-functional Additives for Thermoplastic Applications

Lubrizol Advanced Materials Plastic Additiveswill participate in 25th International Exhibition on Plastics and Rubber Industries (CHINAPLAS 2011),which willbe taken place at the Asia's largest exhibition centre, China Import & Export Fair Pazhou Complex from 17-20 May 2011 in Guangzhou China, and we launched a series of new products targeted at various Thermoplastic Applications in China.

These unique multi-functional additives enable master-batch producers, compounders, and plastic processors to:

1)Improve the overall quality of end-products

a)Homogenous dispersion that significantly reduce specks in film.

b)Improved mechanical properties such as tensile strength and elongation

c)Better utilization and distribution of particles, improved performance and dispersion stability.

d)Improved Strength of Color Pigments (or equal color using less pigment) and higher gloss development

2)Increase productivity

a)Faster throughput

b)Less down time due to filter change.

3)Enable cost savings

a)Reduced consumption of colour pigments.

b)Increased filler loadings without loss of performance.

c)Reduced frequency of filter change and less machine wear.

The multi-functional additives include:

Product / Applications / Benefits
Ircoplus 113 / Wood Polymer Composite (WPC) / Improve processability of WPC.
Solplus C800 and Solplus C825 / EVA based Wire & Cable
EVA / Increase ATH loading to achieve higher flame retardancy.
Solplus DP310 / Master-batch & Compound / Improve Melt Flow and processability.
Solplus DP320 / Fibers / Prevent fiber breakage
Solplus DP330 / Master-batch & Compound / Enable significantly higher colour strength.
Solplus DP710 / PVC Pipes / Faster throughput and higher gloss
Solplus DP780 / PVC Window Profile / Cost savings by enabling higher filler loading, without compromising mechanical properties.
Solplus K220 / Plasticizers Dispersion / Reduce viscosity and increase colour strength.
Solplus R720 / Polyol Dispersion / Increase colour strength.

About CHINAPLAS 2011

As Asia’s no.1 and the world’s top 3 plastics and rubber trade fair, CHINAPLAS 2011 is organized by Adsale Exhibition Services Ltd.,hosted by China Foreign Trade Guangzhou Exhibition General Corporation and co-organized by the China Foreign Trade Centre (Group), China National Light Industry Council - China Plastics Processing Industry Association, China Plastic Machine Industry Association, Guangdong Plastics Industry Association, Messe Düesseldorf China Ltd., Shanghai Society of Plastics Industry and Beijing Yazhan Exhibition Services Ltd. The event is also supported by various plastics and rubber associations in China and abroad.

First introduced in 1983, CHINAPLAS is China's only plastics and rubber trade show approved by UFI (The Global Association of the Exhibition Industry). CHINAPLAS has been exclusively sponsored by the Europe's Association for Plastics and Rubber Machinery Manufacturers (EUROMAP) in China for the 22nd time. CHINAPLAS 2011 covers 180,000square meters of exhibition area. There will be 2,200 exhibitors from 35 countries and regions, including 11 country/region pavilions hosted by Austria, Canada, France, Germany,Italy, Japan, Turkey, UK, USA, China, and Taiwan to showcase the latest machines, chemicals and raw materials. The exhibition also aims to attract 80,000 professional visitors, 18% of whom are overseas visitors from more than 130 countries and regions.

CHINAPLAS 2011 online visitorpre-registration is now available.Register online now will allow you to be exempt from the admission fee of RMB 20. You will also receive the visitor badges before the exhibition starts (the offer is only valid until March 15, 2011). Pleasevisit the official website at

**The End**

Issued by Adsale Exhibition Services Ltd

For media enquiry on the exhibitors / exhibits’ information :

Lubrizol Advanced Materials Plastic Additives

Contact: Tiger Wu

Michael Sun at .

For media enquiry on CHINAPLAS 2011 :

Ms. Brigitta Choi / Mr. Lionel Ho / Ms. May Ching

Marketing Communications Department

Tel: (852) 2516 3372 / (852) 2516 3515 / (852) 2516 3307

Fax: (852) 2516 5024

Email:

Adsale Plastics Website: