PRESS RELEASE January 2011
STEPEVI, the undisputed benchmark for contemporary rugs,
will be in IMM Cologne, Hall 11.3 Stand Q014-R013 between January 18-23 2011,
with its refinedcollection of modern luxurious rugs and home accessories.
STEPEVI is renowned for creating unique collections that appeal to the senses.
Precious, soft, quiet luxury flirts with sensuous materials, subdued range of smart, conservative and sophisticated colors and designs with intricate details in STEPEVI Collections. Always on the pulse of leading fashion palettes, STEPEVI continues to inspire and lead with a passion for color by introducing evocative shades of blues and grays. Simple tone on tone patterns created by exclusive textures enhanced by light and shade evoke a sense of timeless elegance.
ABOUT STEPEVI
Deep carpet culture embedded in the country, city and family roots is reborn with STEPEVI with a strong focus on refined collection of modern luxurious rugs and home accessories. STEPEVI is in a proud position to further re-define rugs across the world with a wealth of experience and expertise in the world’s rug making capital. Combining traditional rug making techniques with new technology, STEPEVI is a pioneering interiors brand with innovative collections inspired by the latest fashion colors and textures.
Through three generations, the family-run ethos has put an accent on traditional craftmanship. Marrying weaving techniques with the very latest technology, this recognition of tradition and craft while emnracing advances in technology are emblematic of the brand. STEPEVI owns the largest integrated manufacturing centre in Europe and Middle East, and this is what sets the company apart, together with its constant development of the most innovative technology.
Embracing the philosophy of “refined modern luxury carpets of timeless good taste created by re-defined carpet tradition, innovative craftmanship and mass customization principles”, STEPEVI is in constant search for understated, sustainable, discreet product values. Owing to decades of experience, one cannot ignore the authenticity embedded in each and every STEPEVI product. In every collection exquisite and luxurious textures and contemporary color palettes meet design that is seemingly effortless. STEPEVI has reinvented the rug by combining high design ideals with the very latest technology melded to traditional weaving techniques.
STEPEVI are specialists, devoted to constant improvement in design, manufacturing while all the time ensuring that each rug is as luxurious as possible. While a recognised international contemporary luxury brand, STEPEVI's roots are in Istanbul, undisputedly the world's rug making capital where the expertise and tradition remains unrivalled. STEPEVI pioneers in introducing technology into high quality in a traditional industry with a corporate governance discipline which guarantees “happy products”.
STEPEVI strives to make products that have minimum impact on society and the environment at every stage of their lifecycle, from raw material to manufacturing.
To ensure that, STEPEVI works with suppliers to meet health, safety and environmental standards, improves efficient resource utilization of manufacturing and distribution, protects the health and the safety of the employees and respects their social rights providing fair working conditions, and ensures business ethics from the supplier to the customer.
Today, STEPEVI is an undisputed benchmark of contemporary rugs with more than 20 boutiques in King’s Road London, Boulevard Raspail Paris, Via dell’Orso Milan, ABC Carpet in Broadway New York, Dubai Mall, Istanbul and many other design capitals of the world.
COLLECTION
Mercer
STEPEVI Mercer Collection conveys a wise glamour to confident and modern urban interiors with an inspiring linear and geometric design interpretation.It is composed of carpets made of two complimentary, unique STEPEVI qualities, Vedia and Vedia Lines which enhance sensuality through blending exceptional multiple textures and tones together on the rug’s surface. Vedia is a differentiated STEPEVI quality that is made of a composition of 100% wool and three unique yarns’ geometric applications. As a complementary quality to Vedia, Vedia Lines is composed of four unique yarns’ linear applications on 100% wool base.
Terra
The idea of creating a 3D rug and advancing this invention to depict the abstract forms on earth is driven by a simple challenge: “The world is not flat... Why should a rug be!” Honoring the leading expertise of STEPEVI, Terra has notably complex color compositions to elevate the multi-layered earth illustrations.
These expressive Terra rugs are manufactured with the cutting-edge STEPEVI quality; Deep, which lavishly enables numerous angles and curves on the surface of each rug, while fascinating the user with a real 3D experience.
Cameo
STEPEVI Cameo rugs are ideal to lift an environment with a tasteful flamboyance within a range of artistically practical designs and easy tones. These dashing and elegant Cameo rugs are manufactured with the cutting edge STEPEVI quality; Deep, which lavishly enables numerous angles and curves on the surface of each rug, while fascinating the user with a real 3D experience.
* Variable Surface technology is a cutting-edge technology of STEPEVI which enables a single rug to have up to 100.000 different pile heights on its surface. Carpets produced with VST have a totally different experinece, depicting thousands of varying angles and heights for a sculpture-like unique surface.
Glacé
Made of %100 linen, the Elements Linen is set to amaze the interiors world with its elegance. The designs are uncomplicated yet stylish and sophisticated. A textural interaction created by the contrast of cut and loop pile, a traditional tecqnique taken to new heights by Stepevi in its own unique way. The sense of elegance and the desire to create a timeless piece is further enhanced by a the understated colours of delicate blues.
Infusion – Edition Limitée
The purely natural color range in this distinguished collection is obtained by using the extracts of 2010 rose harvest from Isparta Lakes Region. Dyed with the finest quality roses that were harvested from its homeland, the sensuality of roses is infused into this unique rug with the invaluable heritage of STEPEVI.
Demure
STEPEVI Demure, silent yet bold, is a beauty in disparity. The selective color range is reinforced with soft pattern movements which are embossed or carved on the surface with special hand-craft techniques. This delicate approach in design is paired with wool’s strength, a peaceful paradox which place Demure among the classics.
Touch Me
STEPEVI Touch Me, having short and long pile versions, reflects admirable tactile qualities. Multi-Color versions of Touch Me are also available with two or three different tones of yarn woven together on the same surface. Bearing a range of 75 different colors, Touch Me allows customization to a very high extent with short pile, long pile, Mono-Color and Multi-Color alternatives.
For further information and visuals:
STEPEVI
Elif İnce, Corporate Communications Manager
T: +90 212 327 00 50
M:+90 533 746 59 16
Tesvikiye Cad. Belveder Apt. 101/2 Nisantasi – Istanbul/ TR