MGMT 424: Feasibility and Commercialization of Novel Ideas

Coastal Carolina University

Fall 2017

The mission of the E. Craig Wall Sr. College of Business Administration is to educate our students to have the qualities and attributes essential to progressive and continuing development throughout their careers in private, public, and non-profit organizations in a globally competitive and diverse environment.

Instructor: ______

Office: ______

Office hours: ______

Phone: ______

E-Mail:

Class Meetings: ______

COURSE DESCRIPTION

Students work with real product and service ideas and create working prototypes to find the flaws of a design quickly and inexpensively. Topics include application of the scientific method to the prototyping process, sales forecasting, open source technology, patent searching, provisional patent writing and some elements of market research and funding. (3 hours)

PREREQUISITES

MGMT 324Q Idea Generation in the Innovation Process and MGMT 325Q Communicating Novel Ideas in Dynamic Settings

REQUIRED SKILLS AND RESOUIRCES

All text, materials, videos, search databases, etc. that are proprietary must be purchased as indicated by your instructor.

You must have access to a reliable, broadband (Cable, DSL, or Satellite) internet connection as well as access to your CCU email account that you check regularly. A laptop or tablet to bring to class on a daily basis is highly recommended. Basic computer literacy is necessary for successfully completing this course. This would include access to a computer, general knowledge of common computer skills for basic electronic communications such as email access and, at a minimum, the ability to work in simple text documents.

Many in-class activities will involve “information mining”—it is far easier to do this with a laptop, and we strongly encourage you to bring a laptop or tablet to class.

Remember that innovative work requires courage, self-awareness, intrinsic motivation, leadership, responsibility, and a focus on addressing real problems with meaningfully unique solutions. You should not be motivated by fear, and you should not in any way attempt to “game” the process.

COURSE LEARNING OBJECTIVES

Discipline Specific Knowledge – Prototyping Skills: Learn how to create a professional prototype with limited resources.

Discipline Specific Knowledge – Commercialization Process: Identify and understand components within the commercialization process.

Discipline Specific Knowledge – Implement the Commercialization Process: Learn how to apply the commercialization process to a given context.

Ethical Innovation Perspective – Adopt an ethically grounded innovation perspective when attempting to commercialize a product.

Problem Solving – Apply process for professional commercialization regarding innovation and creativity through practice.

Working in Teams – Work in teams to develop commercialization plans and implementation.

STUDENT LEARNING OUTCOMES

1.  Students will demonstrate the rapid prototyping process.

2.  Students will create effective prototypes to demonstrate new ideas.

3.  Students will develop a commercialization or feasibility plan in a specific context.

4.  Students will coach others in implementation of commercialization tasks.

5.  Students will identify potential ethical dilemmas and suggest proactive solutions associated with commercialization.

6.  Students will adjust problem solutions for commercialization given different varieties of contexts.

7.  Students will effectively facilitate teams to engage in the rapid iteration and refinement of ideas.

COURSE REQUIREMENTS

The final course grade is calculated out of a total of 100 points. Active class participation is required. Applied labs must be completed within a week of the assigned date for full credit. Failure to complete a Lab class on time will result in a permanent deduction of 2 points off your final grade. Reflection papers written in professional business style are due throughout the course.

Participation – 40%

Reflection Papers – 20%

Application Labs – 40%

Grading Scale:

100%-90% = A, 89.99%-80% = B, 79.99%-70% = C, 69.99%-60% = D, 59.99%-0% = F

PARTICIPATION

As a flipped course, students must watch lectures and answer quizzes prior to class--students who have not watched the video/quiz for the week will be unable to participate during in-class activities on applied labs until they do so.

WRITTEN ASSIGNMENTS

Assignments are due as intermediate milestones and as reports.

ATTENDANCE POLICY

As a hybrid course, students are expected to both participate online and in-class. The 20% rule for missing the class encompasses both online and in-class formats.

DISABILITY

As a higher education institution, Coastal Carolina University wants to see each student become successful and be given equal opportunity to achieve his/ her fullest potential. Keeping this in mind, any student who needs further assistance due to a disability- physical, learning or mental- will be provided with the means necessary to achieve his/her goals. For further information, please contact Counseling Services at 349-2305.

ACADEMIC HONESTY

Coastal Carolina University is an academic community that expects the highest standards of honesty, integrity and personal responsibility. Members of this community are accountable for their actions and reporting the inappropriate action of others and are committed to creating an atmosphere of mutual respect and trust. Academic honesty is an absolute expectation of all class participants and applies to all class-related activities. Violations of the Student Code of Conduct will not be tolerated. Any such violations will be dealt with in strict accordance to Coastal Carolina University (as well as other applicable) guidelines. The student will be responsible for familiarizing himself/herself with this policy which is located in the CCU Student Handbook.

Syllabus Disclaimer

This syllabus and schedule are tentative and subject to change by the instructor with notice to the student as the semester progresses.