22 March 2018
PromoTex Expo to debut in Düsseldorf from 8 to 10 January 2019
Developing Europe’s largest alliance of advertising and selling shows
The world of advertising and selling continues to grow. With PromoTex Expo, which will take place concurrently with PSI and viscom from 8 to 10 January 2019, Reed Exhibitions are accelerating their trade show activities in the field of marketing and advertising. Designed as an international trade show for promotional apparel, sportswear and workwear, the focus of PromoTex Expo is on promotional textiles, teamwear, corporate fashion, household and home textiles, and textile finishing.
This move creates Europe’s largest alliance of advertising and sales events – divided into the three separate trade shows PromoTex Expo, viscom and PSI. Together, the three shows will draw more than 1,000 exhibiting companies and more than 20,000 trade visitors from around the world. “They thus cover the entire spectrum of visual, textile and haptic advertising and communication on the international level”, says Michael Freter, the managing director of Reed Exhibitions Deutschland.
Starting out the new business year on an international level
Taking place early in January, PromoTex Expo will mark the start of the new business year. All the while, internationalism trumps everything: textile finishers, textile experts, promotional products distributors, advertising technicians, and other designers and agencies from more than 80 countries are expected to attend. “Nearly half of all trade visitors will travel from outside Germany – a level of internationality that’s unsurpassed in Europe. That’s because here at PromoTex they get to meet the most important international textile manufacturers, importers, textile distributors and finishing services providers”, says Petra Lassahn, the event director in charge of all three trade shows. About 140 exhibitors are expected to participate in the first PromoTex Expo in Hall 13 of the Exhibition Centre in Düsseldorf.
The focus will be on such hot topics as mass customisation and personalisation, smart clothes, sustainability in the textile production chain, and the multifaceted world of textile finishing. Creative special exhibits covering key industry topics and networking formats like a matchmaking event to enable direct business contacts round off the programme and provide the industry with the perfect foundation for lead generation, relationship management and continuing education. Paralleling viscom’s new “Textile Finishing Technology” exhibition area, Hall 13 will become the hotspot for textile finishing, textile promotion and processing.
Stefan Roller-Aßfalg to serve as PromoTex Expo project manager
Reed Exhibitions scored a coup with projectmanagement, too: Stefan Roller-Aßfalg, a veteran in the textile finishing and promotions industry with nearly 20 years of experience, will become the project manager of PromoTex Expo. “A stroke of luck for us, and a stroke of luck for the industry – because Stefan is a valued industry insider, a smart guy and a reliable partner to companies. His standing across the entire sector is enormous”, says Michael Freter.
Roller-Aßfalg took over as editor of the trade magazine TVP Textilveredlung & Promotion in autumn of 1999. He’s also been supporting the international trade fair TV TecStyle Visions, which took place for the first time in 2000. There, he played a key role in the development of the comprehensive supporting programme. As a self-employed entrepreneur, Roller-Aßfalg will continue to serve as the director of the Academy for Textile Finishing, under whose umbrella he’s been organising professional training and continuing education events for the industry for two years.
“I’m thrilled about being able to contribute this experience on the international level. The task of positioning PromoTex Expo in the context of PSI and viscom has excellent prospects, and that’s what makes this job so appealing”, says Stefan Roller-Aßfalg.
PSI still reserved exclusively for members and certified agencies
“Synergy, yes; fall from grace, no” – that’s the simple formula Michael Freter uses to describe the “magic triangle” formed by the trade show trio: “PSI members and certified agencies will retain the exclusive right to visit PSI. By creating a dedicated textile advertising world – the PromoTex Expo – we’re strengthening the exclusive character of PSI. We did that because again and again we’d heard about a desire for an open trading zone beyond the limits of the PSI Show, especially from the promotional textiles segment. In the new structure, we’re doing justice to both sides.” From now on, PSI members will be able to take advantage of the vast range covered at all three shows. In return, PromoTex Expo and viscom will be open to international trade visitors without memberships. As before, PSI will occupy Halls 9 to 12; it will be directly connected to PromoTex Expo in Hall 13 and viscom in Hall 14.