Dear CBAI Member:
As promised, the May 2012 issue of Your Businessis attached herefor distribution by your marketing department to all of your small business clients and prospects.
By special arrangement with the publisher, there is no fee for this edition of this newsletter. I encourage you to send it to your business customers and to all business prospects in your marketing area. It is a very cost effective way to connect with small business owners in your community.
Marketing Hints
In order to get the most from this effort you are encouraged to review your e-mail list of small-business owners to make sure all of your best customers have been included. Next, make a conscious effort to add to this list any prospects, or home-based business owners you can find as part of your community outreach. Finally, have each of your officers and employees make an effort to continuously collect business cards and ads with e-mail information to add to your lists.
The subject line should read: The May edition of Your Business is attached compliments of (Insert Bank Name). A simple note of introduction may be included in the e-mail to let them know it is from your bank as a courtesy for all area small businesses.
How to personalize your e-newsletter with your Logo and Contact Information -
If you cannot edit in the PDF format, follow these steps and you will be sending Your Business within 30 minutes!
1.Save eachpage as animage.
2.Open up your version ofMSPublisher (otherprograms should work).
3.Import thecopies of thepages (oneimage per page).
4.Add the bank’s name and a business card on pages 1 and 4.
5 You might also want toadd as awatermark at the bottom of each page Member FDIC, Equal HousingLender
6.Save your adapted version of Your Business.
7.Savethe newpublication as a PDF file.
And there you haveit – acompletely customized newsletter!
It's time to order your subscription
In order to continue to receive the Your Business newsletter each month, you can subscribe online. You can choose a month-to-month or annual subscription at: .
For more information about this program please contact Richard Swink at: .
We hope you and your customers enjoy this trial subscription.
Bob Wingert
President
Community Bankers Association of Illinois