CONTENT AND COMMUNICATIONS MANAGER
We are looking for an experienced managerto flex both creative and analytical flair in an exciting new role. The candidate will take creative and strategic control of our content marketing and direct communications to develop our supporter base and help reach our ambitious growth targets.
Reporting into the Senior Marketing Manager, this is a very hands-on role in a small, professional and passionate team. We are looking for an excellent content creator who can write, produce and adapt sterling content strategically across all platforms, implement innovative CRM projects and track performance and impact.
About Tommy’s
Tommy’s was started in 1992 by two Obstetricians who wanted to make pregnancy and childbirth safer for all. We don’t know enough about why pregnancies go wrong, and so it is not surprising that:
•1 in 4 women will have a miscarriage
•Around 4,000 babies will be stillborn every year
•60,000 babies are born prematurely every year. It is the leading cause of neonatal death in the UK.
Each baby lost represents a tragedy for the family concerned. It touches the lives of almost every household in the UK. We are also concerned about the lifelong implications suffered by many children who are born too soon or too small.
Tommy’s exists to change all this. We are now the largest UK charity funding medical research into the causes and prevention of miscarriage, premature birth and stillbirth. We also provide pregnancy health information to parents
Tommy’s funds four centres of maternal and fetal health, one in London at St Thomas’ Hospital, one in Manchester at St Mary’s Hospital and another in Edinburgh at the Royal Infirmary. The fourth, Tommy’s National Centre for Miscarriage, opened in April 2016 and is a partnership between three universities (The University of Birmingham, The University of Warwick, and Imperial College London). It will help 24,000 women with recurrent miscarriages each year.
The charity employs around 30 employees and we currently raise c. £4.5m a year.
Our Patrons are Tom and Sara Parker Bowles and our Trustees cover a wide variety of interests from medicine to banking to media and even sport.
Tommy’s has embarked on an exciting new strategy which will see the charity double in size in the next 3-5 years; reach every pregnant woman with relevant pregnancy information and increase the scale and impact of our medical research programmes. One of our key goals to achieve this will be to increase our awareness amongst our potential supporters.
We are a go-ahead charity with a cause which deeply touches many people. We still find time to enjoy what we do!
Role overview:
Job title:Content and Communications Manager
Reporting to:Senior Marketing Manger
Department:Marketing
Key tasks:
Content creation and development
-Lead the development of Tommy’s content strategy.
-Write and commission new content in line with the content strategy. Continually consider innovative ways of producing content in new formats for distribution across our channels: Tommys.org, Facebook, Instagram, Twitter and Youtube. Build and execute content campaigns at key points during the year.
-Build and execute content led campaigns.
-Support the Senior Marketing Manager to develop and execute Brand and Fundraising campaigns
Multi-channel comms management and tracking
-Develop and maintain a monthly brand tracker to capture and measure key performance indicators
-Manage the Tommy.org charity website and work to continually optimise content and structure
-Manage the Tommy’s social media platforms and use website and social media analytics to assess impact and identify new opportunities
-Support the Senior Marketing Manager in long-term website and community product development and SEO.
Supporter and influencer outreach
Grow the Tommy’s community and refine our current data set by;
(i)Reaching out, building and retainingpersonal relationships with key supporters / groups of supporters and influencers.
(ii)Reviewing our current direct marketing strategy and identify key opportunities to improve, develop, automate or instigate comms specific communication journeys for different supporter segments
(iii)Managing and segmenting the RE database to design specific communication journeys for different supporter segments, with the ultimate aim to grow and refine our pot of supporter data
(iv)Support the Senior Marketing Manager in ensuring all comms are in line with 2018 data protection regulations
Brand management
-Support the Senior Marketing Manager with the Brand Positioning project
-Design and roll out Tommys branding across our research centres.
Outline terms and conditions:
Hours:Monday to Friday 9.00 am to 5.00 pm OR 9.30 am to 5.30 pm
Benefits:5 weeks’ holiday per year (pro-rata for part-time employees)
Salary: £27,000 - £31,000
Contributory pension scheme
Place of work:Tommy’s, Nicholas House, 3 Laurence Pountney Hill, London EC4R 0BB or other locations as required
Skills required:
Essential
- Educated to degree level or equivalent
- A self-motivator with high levels of initiative and a strong record of working in a marketing based background
- Experience of content planning, creation and publication
- Ability to create and implement effective online strategies to build audiences and promote interaction with our organisation
- Evidence of analytical prowess is assessing scale and impact of campaigns
- Demonstrable CRM skills and the ability to analyse supporter data from multiple sources to inform communication strategies.
- Excellent organisational and project management skills. Evidence of managing projects from inception to delivery, including budget management and impact evaluation
- Superb writing and editing skills, ability to adapt content and tone to a variety of audiences
- The ability to engage and influence key stakeholders within the charity and outside agencies
- A keen eye for good design
Desired
- InDesign and film editing experience (eg Premier Elements)
- Website content management experience
Behavioural competencies
Competency / BehaviourCommunication / Communicates ideas, feelings and information which build shared meaning, orally and in writing. Creates dialogue based on mutual respect, openness and honesty.
Learning culture / Understands the value of personal development and its importance for the success of the Charity. Continually improves skills and workplace behaviour. Gives and receives feedback readily as part of everyday actions.
Delivering results / Combines personal commitment to achieve goals with the ability to build and implement an agreed plan.
Team-working / Works co-operatively and supportively with colleagues and customers, building positive, open working relationships internally and externally to solve problems and achieve business goals.
Leadership / Sets clear direction and good example to ensure that everyone in the team is working towards commonly understood goals and achieves his or her objectives.
Customer focus / Exceeds the expectations of internal and external customers.
Project management / Organises resources, prioritises key issues and implements projects efficiently.
Closing date: Friday 7th April 2017
To apply for this position please send a CV and cover letter to Siobhan Gray on .