New “Crash” Starz Original Series Lands Into Best Buy with Early Sneak Preview,
Joint Promo Campaign – Sept. 1X, 2008 – Draft #2.1
For Immediate Release
New “Crash” Starz Original Series Lands at Best Buywith Sneak Preview, Joint Promo Campaign
Minneapolis, Minn. and Englewood, Colo. – Sept. 27, 2008 – The first original dramaticseries from premium TV provider Starz Entertainment, “Crash,” will be the centerpiece of an upcoming multi-tactical, joint promotional campaign with Best Buy. 100,000 “Crash” promotional DVDs containing both episodes 1 and 2 of the much-anticipated “Crash” series on Starz will be given away in Best Buy retail stores nationwide and through BestBuy.com. Consumers making any “TV on DVD” purchase beginning on Sunday, September 28, 2008 will be eligible to receive the DVDs at checkout (or through the mail for BestBuy.com purchases). A $50 Best Buy gift card offer for new Starz subscribers will be included in the promotional “Crash” DVDs.
The “Crash” series DVD promotion will be communicated through a variety of in-store, online and advertising vehicles.
Co-produced with Lionsgate and from the producers of the Academy Award®-winning Best Motion Picture of 2006, “Crash” is a provocative new 13-episode drama starring an ensemble cast led by film icon Dennis Hopper. Set in Los Angeles, the series explores the complexities of social and racial tolerance and the meaning of the American dream through characters whose lives intersect and collide.
“The upcoming ’Crash’ series represents a prime opportunity for Starz Entertainment to partner with one of the nation’s leading consumer entertainment retailers to both build an audience and re-introduce the new Starz to consumers nationwide,” said Nancy McGee, Starz Entertainment’s executive vice president, marketing. “We are delighted to work with Best Buy as a way to introduce this series to the public, and we hope to build on the relationship in the future.”
About Starz Entertainment
Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz® and Encore® brands with approximately 17 million and 31.3 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD, Encore HD, Starz On Demand, Encore On Demand, MoviePlex On Demand, Starz HD On Demand, Encore HD On Demand, MoviePlex HD On Demand, and Starz Play. Starz Entertainment ( is an operating unit of Starz, LLC, which is a controlled subsidiary of Liberty Media Corporation, and is attributed to Liberty Entertainment Group, a tracking stock group of Liberty Media Corporation.
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Contacts:
Brian LucasEric Becker
Best BuyStarz Entertainment
(612) 291-6131(720) 852-4065
brian.