CLUSTERBusiness and Marketing

CONCENTRATIONInformation Management

WVEIS CODEBM1450

ONET Codes & Occupations

15-1134.00 – Web Developers

15-1199.03 – Web Administrators

27-1014.00 – Multimedia Artists and Animators

27-1024.00 – Graphic Designers

43-4021.00 – Correspondence Clerks

43-6011.00 – Executive Secretaries and Executive Administrative Assistants

43-6014.00 – Secretaries & Administrative Assistants, Except Legal, Medical and Executive

43-9011.00 – Computer Operators

43-9022.00 – Word Processors and Typists

43-9031.00 – Desktop Publishers

43-9061.00 – Office Clerks, General

43-9199.00 – Office and Administrative Support Workers, All Other

Sample of job titles upon completion of the concentration: Administrative Assistant, Administrative Secretary, Clerk Typist, Computer Operator, Customer Service Representative, Executive Assistant, Executive Secretary, Office Assistant, Office Manager, Receptionist, Secretary, Word Processor, Animator, Graphic Artist, Graphic Designer, Webmaster, Web Designer, Desktop Publisher

Sample of job titles upon completion of additional education: Fiscal Assistant, Operations and Maintenance Technician, Computer Specialist, Information Technology Specialist, Software Technician, Computer Technician, Underwriting Support Specialist, Animation/Art Director, 3D Animator/Artist, Corporate Webmaster, Web Site Manager, Desktop Publishing Specialist

INDUSTRY CREDENTIALS

Adobe Certified Associate (Adobe Flash Professional, Adobe Dreamweaver, Adobe Photoshop, Adobe Premiere Pro) –

Interactive Media–

Web Design –

REQUIRED COURSES (Sequence Preferred)

WVEIS CodeCourse

1411Business Computer Applications I

1431 Digital Imaging/Multimedia I

1455Web Page Publishing

Select One Specialization

E-Business Publishing 1429Desktop Publishing

Interactive Media 1432Digital Imaging/Multimedia II

ELECTIVE COURSES

WVEIS CodeCourse

1413Business Computer Applications II

1423ComputerizedPresentations

1427Database Management

1433Word Processing

1453Spreadsheet Management

REQUIRED COURSE SKILL SETS

Career Preparation Skills

Safety

Leadership Development

Customer and Personal Service

Literacy and Numeracy

Clerical Applications

Basic Computer Applications

Multimedia Design

Multimedia Communications

Web Page Development

SPECIALIZATION COURSE SKILL SETS

Desktop Publishing Design

Desktop Publishing Communications

Desktop Publishing Computers

Advanced Multimedia Design

Advanced Multimedia Communications

Career Preparation, Safety, Leadership Development, Customer Service and Literacy and Numeracy skill sets should be integrated throughout the concentration as remaining skill sets are delivered.

Skill Set / Career Preparation Skills
Knowledge Objectives
BM.1 / Students will demonstrate knowledge of
  • career paths.
  • goal development and achievement.
  • attitudes and work habits that support career retention and advancement.
  • communication in varied contexts.

Performance Objectives
BM.2
BM.3
BM.4
BM.5
BM.6
BM.7
BM.8
BM.9
BM.10 / Students will
  • relate skills and abilities to possible career pathways.
  • explain methods of goal development.
  • exhibit methods of time management and task coordination.
  • practice professionalism in punctuality, appropriate dress, task completion, etc.
  • investigate methods of supervision such as giving and receiving feedback and instruction.
  • develop and present a statement of their personal work ethic beliefs.
  • prepare an application, cover letter, resume and thank you letter.
  • create a personal portfolio for use when applying for employment.
  • practice simulated job interviews.

Skill Set / Safety
Knowledge Objectives
BM.11 / Students will demonstrate knowledge of
  • safety procedures.
  • accident reporting agencies.

Performance Objectives
BM.12
BM.13
BM.14
BM.15
BM.16
BM.17
BM.18 / Students will
  • recognize the main causes of accidents.
  • develop a plan which outlines the procedures for handling an accident.
  • demonstrate operating instructions before using any equipment.
  • establish procedures for safe evacuation of the worksite in the event of an emergency.
  • demonstrate methods of extinguishing fires.
  • determine safety rules on the job.
  • follow proper handling and storage procedures of hazardous materials.

Skill Set / Leadership Development
Knowledge Objectives
BM.19 / Students will demonstrate knowledge of
  • public speaking.
  • parliamentary law.
  • leadership concepts.
  • characteristics of effective teams and organizations.

Performance Objectives
BM.20
BM.21
BM.22
BM.23
BM.24 / Students will
  • develop and deliver speeches.
  • participate in meetings using parliamentary law procedures.
  • attend leadership conferences or training (local, state or national).
  • volunteer in community service opportunities.
  • participate in career development events.

Skill Set / Customer and Personal Service
Knowledge Objectives
BM.25 / Students will demonstrate knowledge of
  • customer needs assessment.
  • quality standards for services.
  • evaluation of customer satisfaction.

Performance Objectives
BM.26
BM.27
BM.28
BM.29
BM.30 / Students will
  • hear and resolve complaints from customers or the public.
  • greet visitors or callers and handle their inquiries or direct them to the appropriate persons according to their needs.
  • access customer needs, meet quality standards for service and evaluate customer satisfaction.
  • keep records of customer interactions or transactions, recording details of inquiries, complaints or comments, as well as actions taken.
  • check to ensure that appropriate changes were made to resolve customers' problems.

Skill Set / Literacy and Numeracy
Knowledge objectives
BM.31 / Students will demonstrate knowledge of
  • literacy and numeracy skills required to solve complex.
  • real-world problems associated with their career/technical content area.
  • improve their thinking and reasoning skills.

Performance Objectives
BM.32
BM.33
BM.34
BM.35 / Students will
  • utilize a variety of technical sources (e.g., Internet, manuals, journals, directions, reports, etc.) to complete career/technical assignments and projects.
  • demonstrate writing skills required to complete career/technical assignments and projects.
  • demonstrate accuracy in calculating and measuring graphical work required to complete career/technical assignments and projects.
  • analyze tables, charts, graphs and multiple data sources to complete career/technical assignments and projects.

Business Computer Applications IWVEIS 1411

Skill Set / Clerical Applications
Knowledge Objectives
1411.1 / Students will demonstrate knowledge of
  • administrative and clerical procedures and systems.
  • word processing.
  • managing files and records.
  • designing forms.
  • other office procedures and terminology.

Performance Objectives
1411.2
1411.3
1411.4
1411.5
1411.6
1411.7
1411.8 / Students will
  • answer telephones and give information to callers, take messages or transfer calls to appropriate individuals.
  • file and maintain records.
  • compile, copy, sort and file records of office activities, business transactions and other activities.
  • make copies of correspondence or other printed material.
  • review work done by others to check for correct format, spelling and grammar, and to ensure that company format policies are followed.
  • compose, type and distribute meeting notices, routine correspondence and reports.
  • gather, register and arrange the material to be typed, following instructions.

Skill Set / Basic Computer Applications
Knowledge Objectives
1411.9 / Students will demonstrate knowledge of
  • electronic equipment.
  • computer hardware and software, including applications.

Performance Objectives
1411.10
1411.11
1411.12
1411.13
1411.14
1411.15
1411.16
1411.17
1411.18
1411.19
1411.20
1411.21
1411.22
1411.23
1411.24
1411.25
1411.26
1411.27
1411.28
1411.29
1411.30 / Students will
  • differentiate amongst hardware, software, system software and application software.
  • suggest and check alternate spellings, locations and/or listing formats for customers lacking details or complete information.
  • operate office equipment such as fax machines, copiers and phone systems, and use computers for spreadsheet, word processing, database management and other applications.
  • compile, sort and verify the accuracy of data before it is entered.
  • compare data with source documents or re-enter data in verification format to detect errors.
  • store completed documents in appropriate locations.
  • format documents, insert graphics, create tables, sort data and use templates.
  • transmit information or documents to customers, using computer, mail or facsimile machine.
  • maintain and update filing, inventory, mailing and database systems, either manually or using a computer.
  • notify supervisor or computer maintenance technicians of equipment malfunctions.
  • locate and attach appropriate files to incoming correspondence requiring replies.
  • add new material to file records or create new records as necessary.
  • find and retrieve information from files in response to requests from authorized users.
  • type correspondence, reports, text and other written material from rough drafts, corrected copies, voice recordings, dictation or previous versions, using a computer or word processor.
  • perform basic presentation functions to create, format, edit, save and print a presentation.
  • operate spreadsheet, database programs and other types of software to load and manipulate data and to produce reports.
  • operate new office technologies as they are developed and implemented.
  • demonstrate netiquette, acceptable use policy and ethical practices related to Internet access.
  • integrate Internet information into software applications.
  • retrieve, separate and sort program output as needed and send data to specified users.
  • type acknowledgement letters to persons sending correspondence.

Digital Imaging/Multimedia IWVEIS 1431

Skill Set / Multimedia Design
Knowledge Objectives
1431.1 / Students will demonstrate knowledge of
  • design techniques.
  • tools.
  • technical plans.
  • drawings.

Performance Objectives
1431.2
1431.3
1431.4
1431.5
1431.6
1431.7
1431.8
1431.9
1431.10
1431.11
1431.12
1431.13
1431.14
1431.15
1431.16
1431.17
1431.18
1431.19
1431.20
1431.21 / Students will
  • demonstrate knowledge of standard copyright rules for images and image use.
  • comply with software licensing agreements associated with multimedia presentations.
  • design a digital imaging/multimedia project.
  • apply layout and design principles.
  • create layouts for ease of readability and attractiveness.
  • take pictures using various features on a digital camera.
  • transfer images from a camera to computers or other electronic equipment.
  • use digital video software to cut, edit, apply effects, add titles and transitions to video clips.
  • create frame by frame animations.
  • create graphics for multimedia uses: logos, letterheads, business cards, brochures, posters, cards, etc.
  • integrate audio digital elements (voice/sound clips, music) from the web into a project.
  • produce images using layers and layer styles.
  • demonstrate application of typography.
  • import, export, organize and save images.
  • choose correct file format for each project.
  • use guides and rulers.
  • demonstrate application of drawings and paintings.
  • work with various type styles.
  • create images using filters.
  • create basic designs, drawings and illustrations for product labels, cartons, direct mail or television.

Skill Set / Multimedia Communications
Knowledge Objectives
1431.22 / Students will demonstrate knowledge of
  • media production.
  • mediacommunications.

Performance Objectives
1431.23
1431.24
1431.25 / Students will
  • identify the purpose, audience and audience needs for preparing image(s).
  • communicate with others (such as peers and clients) about design plans.
  • prepare images for web, print and video.

Web Page PublishingWVEIS 1455

Skill Set / Web Page Development
Knowledge Objectives
1455.1 / Students will demonstrate knowledge of
  • web page applications.
  • web page updates and maintenance.

Performance Objectives
1455.2
1455.3
1455.4
1455.5
1455.6
1455.7
1455.8
1455.9
1455.10
1455.11
1455.12
1455.13
1455.14
1455.15
1455.16
1455.17
1455.18
1455.19
1455.20
1455.21
1455.22
1455.23
1455.24
1455.25
1455.26
1455.27
1455.28
1455.29
1455.30 / Students will
  • comply with copyright and patent laws.
  • make website development decisions based on analysis and interpretation of design specifications.
  • design, build or maintain web sites, using authoring or scripting languages, content creation tools, management tools and digital media.
  • use flowcharts, storyboards and wireframes to create web pages and a site map that maintain the planned website hierarchy.
  • insert rich media, such as video, sound and animation.
  • perform or direct web site updates.
  • back up or modify applications and related data to provide for disaster recovery.
  • write, design or edit web page content, or direct others producing content.
  • create hypertext links to other sites or pages.
  • create a webpage using page layout design concepts and principles.
  • confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria or choose solutions.
  • back up files from web sites to local directories for instant recovery in case of problems.
  • determine sources of web page or server problems and take action to correct such problems.
  • identify problems uncovered by testing or customer feedback and correct or refer problems to appropriate personnel for correction.
  • evaluate code to ensure that it is valid, is properly structured, meets industry standards and is compatible with browsers, devices or operating systems.
  • analyze user needs to determine technical requirements.
  • develop or validate test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.
  • review or update web page content or links in a timely manner, using appropriate tools.
  • develop databases that support web applications and web sites.
  • monitor systems for intrusions or denial of service attacks and report security breaches to appropriate personnel.
  • implement web site security measures, such as firewalls or message encryption.
  • implement multimedia visual and audio elements and enhancements.
  • create a table, change table and cell properties.
  • add text to a web page.
  • maintain understanding of current web technologies or programming practices through continuing education, reading or participation in professional conferences, workshops or groups.
  • use a digital camera, digital video and scanner to import visuals into a web page.
  • explore domain registrations.
  • incorporate technical considerations into web site design plans, such as budgets, equipment, performance requirements or legal issues including accessibility and privacy.
  • identify or maintain links to and from other web sites and check links to ensure proper functioning.

Desktop PublishingWVEIS 1429

Skill Set / Desktop Publishing Design
Knowledge Objectives
1429.1 / Students will demonstrate knowledge of
  • design techniques.
  • tools.
  • technical plans.
  • drawings.

Performance Objectives
1429.2
1429.3
1429.4
1429.5
1429.6
1429.7
1429.8
1429.9
1429.10
1429.11
1429.12
1429.13 / Students will
  • demonstrate knowledge of standard copyright rules.
  • comply with software licensing agreements associated with desktop publishing.
  • create designs, concepts and sample layouts based on knowledge of layout principles and esthetic design concepts.
  • position text and art elements from a variety of databases in a visually appealing way to design print or web pages, using knowledge of type styles and size and layout patterns.
  • determine size and arrangement of illustrative material, copy and select style and size of type.
  • study layout or other design instructions to determine work to be done and sequence of operations.
  • select number of colors and determine color separations.
  • edit graphics and photos using pixel or bitmap editing, airbrushing, masking or image retouching.
  • develop graphics and layouts for product illustrations, company logos and Internet websites.
  • enter data, such as coordinates of images and color specifications, into system to retouch and make color corrections.
  • mark up, paste and assemble final layouts to prepare layouts for printer.
  • draw and print charts, graphs, illustrations and other artwork, using computer.

Skill Set / Desktop Publishing Communications
Knowledge Objectives
1429.14 / Students will demonstrate knowledge of
  • media production.
  • desktop publishing communications.

Performance Objectives
1429.15
1429.16
1429.17
1429.18
1429.19
1429.20
1429.21 / Students will
  • identify the purpose, audience and audience needs for preparing image(s) and video(s).
  • confer with clients to discuss and determine layout design.
  • collaborate with graphic artists, editors and writers to produce master copies according to design specifications.
  • review final layouts and suggest improvements as needed.
  • check preliminary and final proofs for errors and make necessary corrections.
  • prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
  • key information into computer equipment to create layouts for client or supervisor.

Skill Set / Desktop Publishing Computers
Knowledge Objectives
1429.22 / Students will demonstrate knowledge of
  • desktop publishing applications.
  • camera-ready photos.

Performance Objectives
1429.23
1429.24
1429.25
1429.26
1429.27
1429.28
1429.29
1429.30
1429.31
1429.32 / Students will
  • operate desktop publishing software and equipment to design, lay out and produce camera-ready copy.
  • enter text into computer keyboard and select the size and style of type, column width and appropriate spacing for printed materials.
  • convert various types of files for printing or for the Internet, using computer software.
  • transmit, deliver or mail publication master to printer for production into film and plates.
  • enter digitized data into electronic prepress system computer memory, using scanner, camera, keyboard or mouse.
  • view monitors for visual representation of work in progress and for instructions and feedback throughout process, making modifications as necessary.
  • import text and art elements such as electronic clip-art or electronic files from photographs that have been scanned or produced with a digital camera, using computer software.
  • prepare sample layouts for approval, using computer software.
  • use computer software to generate new images.
  • maintain archive of images, photos or previous work products.

Digital Imaging/Multimedia IIWVEIS 1432

Skill Set / Advanced Multimedia Design
Knowledge Objectives
1432.1 / Students will demonstrate knowledge of
  • design techniques.
  • tools.
  • technical plans.
  • drawings.

Performance Objectives
1432.2
1432.3
1432.4
1432.5
1432.6
1432.7
1432.8
1432.9
1432.10
1432.11
1432.12
1432.13
1432.14 / Students will
  • comply with software licensing agreements associated with multimedia presentations.
  • demonstrate knowledge of standard copyright rules for images and image use.
  • demonstrate application of image resolution, image size and image file format for web, video and print.
  • create two-dimensional and three-dimensional images depicting objects in motion or illustrating a process, using computer animation or modeling programs.
  • design complex graphics and animation, using independent judgment, creativity and computer equipment.
  • make objects or characters appear lifelike by manipulating light, color, texture, shadow and transparency, or manipulating static images to give the illusion of motion.
  • work with selections and measurements.
  • apply layers and masks.
  • apply story development, directing, cinematography and editing to animation to create storyboards that show the flow of the animation and map out key scenes and characters.
  • develop briefings, brochures, multimedia presentations, web pages, promotional products, technical illustrations and computer artwork for use in products, technical manuals, literature, newsletters and slide shows.
  • script, plan and create animated narrative sequences under tight deadlines, using computer software and hand drawing techniques.
  • produce an electronic portfolio.
  • assemble, typeset, scan and produce digital camera-ready art.

Skill Set / Advanced Multimedia Communications
Knowledge Objectives
1432.15 / Students will demonstrate knowledge of
  • audience and audience needs.
  • media production.

Performance Objectives
1432.16
1432.17
1432.18
1432.19 / Students will
  • identify the purpose, audience and audience needs for preparing image(s).
  • participate in design and production of multimedia campaigns, handling budgeting and scheduling and assisting with such responsibilities as production coordination, background d design and progress tracking.
  • communicate with others (such as peers and clients) about design plans.
  • prepare images for web, print and video.

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