CIMP PROGRAM X REVIEW
Intro Chapter 1,
David Crystal ENGLISH IS POWER and Arianna Huffington POWER TO WOMEN videos on youtube
Audience and gatekeepers
Greenwashing
Wag the Dog by Michael Moore
Spin
Value Markets
Marlboro Man ad
Roleplay x Belilssima perfumes
E-bay founder article and exercises
4p’s of produce
Saying I do “Marriages and Commercial Trends”
Adjectives and adverbs
Superbowl Ads
Videos of Nutella
Alessi Prototypes
Animation in Ads British Council
Chapter 3 Historical and Cultural Contexts to page 67
Chapter 3 to page 78
Chapter 5+6 Newspapers and Magazines to page 143
Page 143 onward
Christmas Lesson( ads) Commercialization, Communication/ Mr. Bean’s Christmas Video and paragraph
Production and Manufacturing from Idea to Distribution
E-bay reading Omidyar founder
Whistle Blowers
Michael Moore and Nike (Phil Knight video on youtube)
Chapter 10 Films
Academy Awards + Bafta
Theatre = theater = cinema = film = movies
Nickelodeon = 5 cents
D. W. GRIFFITH - THE BIRTH OF A NATION 1915
1908-1918
NEWS REEL
MPPC = PATENT
CECIL B. DEMILLE = MARY PICKFORD +
CHARLIE CHAPLIN 1919
1922 CINEMAS WITH 3000 SEATS
1914 -24
SHOWCASE CINEMA
1925 BEN HUR $6MILLION
EPIC FILMS THAT WERE BLOCKBUSTERS
BOX OFFICE RESULTS = BOX OFFICE SUCCESS
SINCITY = HOLLYWOOD
ETHICS COMMITTEE
CENSORSHIP BOARDS
CLEAN UP OUR ACT = IMPROVE OUR IMAGE
MPPDA = HEADED OFF GOV’T CONTROL
WALT DISNEY
SOUND LATE 1920s= 1929 death of mute film
7’22”
Economic crisis….Depression proof industry
Trend in creativity x the film industry
Viewers increased 1929 - 80million then in 1930 – 90 million
In time of crisis we need or like to be entertained….
Color???? 1935 (Technicolor)
Animation
Double features
Eight survived
1930-50 WWII
Gone with the wind 1941
WIZARD OF OZ
CITIZEN KANE = 1941
Discussion of BAFTA and Academy Awards
11.4.14 Chapter 13 hype
PRIVACY (INVASION OF)
MINORS
NO UNIVERSAL ETHICAL PRINCIPLE THAT YIELDS AN UNSWERVING PATH OF ACTION
READERSHIP VS VIEWERSHIP = AUDIENCE
GATEKEEPERS VS AUDIENCE
$$$$$$$$
HARD VS SOFT VS INVESTIGATIVE NEWS
NEWS WHOLESALER = WIRE SERVICE
CREDIBILITY = LOYALTY
TIMELINESS
PUBLITORIAL PUBLICITY + EDITORIAL
Chapter 14 Public Relations
PRESS AGENTRY = PRESS AGENT
FORESIGHT x disasters and/or crisis management
AIRLINES
PETROLEUM
HEALTH = HOSPITALS
HOTELS
TO REBOUND = TO MAKE A COMEBACK
THE REBOUND
A SIGN SAYING = A SIGN THAT READS
CURIOSITY ….NERVE…..GET IT RIGHT
GET THE FACTS….
Chapter 9 films continued
Music industry, videos, promos, firsts= M. Jackson
Advertising Ch 15
Endorsements
Chrysler = Clint Eastwood
Louis Vuitton = Pele, Maradona + Zitain
Catvertising
Ethics Reputation Role Models
Press Releases and PR
Spin
Chapter 16
GATEKEEPERS
prior restraint = censorship
FORMAL CONTROL OF THE MEDIA BY THE GOVERNMENT
2010 WikilEAKS
70’s The Pentagon Papers
50’s McCarthy Era Communist Scare = The Red Scare
GAG RULES
SLANDER = SLANDEROUS
LIBEL = LIBELOUS
Malice
Fair comment
Negligence
Chapter17 Ethics
In communications
In advertising
Telling the truth…advertising vs marketing vs public relations
PONTIFICAL COUNCIL FOR SOCIAL COMMUNICATIONS: ETHICS IN ADVERTISING
Mass Communications: Is it for the Masses or for specific groups?
Englishes
Dependency on it….
Many fields: communication, education, entertainment, medicine, health, commerce, finance, etc.
MOOCs
Kahn Institute
Maslow’s Pyramid of Basic Needs
1. Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep.
2. Safety needs - protection from elements, security, order, law, limits, stability, freedom from fear.
3. Social Needs - belongingness, affection and love, - from work group, family, friends, romantic relationships.
4. Esteem needs - achievement, mastery, independence, status, dominance, prestige, self-respect, respect from others.
5. Self-Actualization needs - realizing personal potential, self-fulfillment, seeking personal growth and peak experiences.
Review x final exam
THE EXAM WILL COVER CHAPTERS 1-17.
THE EXAM QUESTIONS WILL INCLUDE THE FOLLOWING:
1. MAIN POINTS SECTIONS OF EACH CHAPTER
2. KEY TERMS
3. THE SOCIAL ISSUES
4. DECISION MAKERS
5. MEDIA PROBE
6. CRITICAL CULTURAL ISSUES IN EACH CHAPTER