Marie Muster Sample • +41111111111

• +41111111111

Musterweg 11• 8000Zürich• SWITZERLAND

00.00.1974, French, Married, 2 Children

CAREER SUMMARY AND COMPETENCES

Accomplished international marketing professional with over 10 years’ working experience in different areas of marketing, promotional marketing, customer loyalty program and incentive campaigns, new product development, commercialization of innovations and new product launch, pricing strategies, online marketing and, strategic marketing.

I have built strong understanding of building customer value proposition, product positioning, channel marketing, ingredient branding and product branding working on global projects. Solid experience in multi-national environment and experience with working with people from technical/innovation.

I am result oriented and work well with teams across regions and cultures, with strong project management skills looking for win-win outcomes.

PROFESSIONAL EXPERIENCE

GIVAUDAN INTERNATIONAL A.G.
Global Flavour & Fragrance House
Head Global Marketing Cross-category / March 2010 - present
Zurich, Switzerland
  • Develop and execute global marketing strategies and activities for Health & Wellness (Sweetness, low salt, low fat, mouthfeel, umami) for the sweet goods, dairy, beverages and savoury segments
  • Commercialize new expertise programs, products and technologies that are run across end-use segments
  • Manage brand positioning and maintain a distinctive value proposition for the Flavours division Health & Wellness master brand
  • Partner with local teams in emerging markets (China, Mexico, India) to identify trends and build relevant marketing programmes
  • Provide leadership to MarComms team to develop appropriate communication materials, look & feel, promotional launch calendar
  • Facilitate knowledge sharing and best practices across geographic regions and BUs

ADECCO MANAGEMENT & CONSULTING S.A.
Staffing & Recruiting Global Leader
Director Marketing and Web Strategy / June 2009 - Feb. 2010
Zurich, Switzerland
  • Created a marketing framework to align with Adecco Group strategy and business objectives and promote this vision back to the countries and BUs
  • Implemented an online marketing operating model to increase sharing of key web parts among countries and BUs with the objective to increase re-usability and decrease cost/time-to-market
  • Served as project manager for global marketing web development projects, selecting and managing external agencies and internal resources and content managers
  • Developed key metrics for marketing and web projects for future implementation
  • Provided coaching to marketing managers using marketing web as a business tool to attract, engage and serve our candidates and clients

ROYAL DSM N.V.
Life Sciences and Material Sciences Company
Marketing Manager Product Launch / Jan. 2006 - May 2009
Maastricht, The Netherlands
  • Participated in building marketing toolkit aimed at improving the company’s Product Launch Process (e.g. using web-based support)
  • Promoted the adoption of commercially-driven practices and market-lead innovation for the new product commercialization projects, dedicated to the life sciences cluster
  • Provided marketing support to Business Units, with particular emphasis on product positioning, value pricing, new business models, e-Marketing and achieving faster time-to-market
  • Participated in defining and establishing marketing competence platforms and knowledge areas
  • Provided marketing training and coaching to future project leaders and business managers on the Product Launch process
  • Worked on the market launch of a new baking enzyme, wine stabilizer, culture system (dairy), a glucose level management product and a new salt reduction solution, amongst others

MOTUL S.A.
Leading Independent Producer of High-Performance Motor Oil & Lubricants
International Product Manager / Oct 2003 - Dec 2005
Paris area, France
  • Responsible for development of product ranges Moto & Auto for France, Western Europe and Africa – Revenue in 2004 €75 mio
  • Repositioned product ranges in distribution network (32 references: positioning, packaging, formulas, ads and promotions) 12% of market share by volume
  • Launched new lubricant brand for motorcycle competitions FACTORY LINE (22 references: brands, packaging, formulas, ads and promotions) Revenue in 2004 €2.2 mio, 21% increase
  • Repositioned product line Scooters (10 references: brands, positioning, packaging, press releases)
  • Renewed, extended and segmented the product range for MOTUL Maintenance (48 references: brands, packaging, formulas, ads and promotions) Revenue increase 2004 100%
  • Developed promotional operations for car centers: co-branding game for SONY PS2, coupons, co-packings

Marketing Promotions Manager / July 2001 - Oct 2003
Paris, France
  • Elaborated and implemented promotional campaigns, as well as customer loyalty programs
  • Managed customer loyalty program (budget €700K) and analyzed effects of its activities
  • Organized commercial incentive trips (budget €200K)
  • Managed and reported on budget of promotional campaigns (budget €3.5 mio)

SODEXI GROUPE S.A.
Computer distributor and holding of 3 Internet start-ups
Marketing Project Manager / June 2000 - July 2001
Paris area, France
  • Participated in development of new services and changes to existing services
  • Created supporting sales material and business cases for the Sales department
  • Performed market analysis, business intelligence and benchmarking
  • Organized promotional campaigns and events
  • Elaborated content of Internet sites and defined media plan

ERNST & YOUNG LLP, KNOWLEDGE MANAGEMENT
Consultancy, EMEA region
Knowledge Management Intern / Summer 1999
Paris, France

COMMERCIAL ACTIVITIES DURING STUDIES AND FULL TIME, FRANCE, NEW YORK

Syracuse Univ. School of Management, Graduate Research assistant (while studying), Trans Europe Computer, Sales Representative, Europcar Rental Car, Marketing assistant (while studying) / Jan. 1994 - June 2000

EDUCATION

Syracuse University, Whitman School of Management
MBA
Concentration: Marketing & Innovation Management; Option: International Business / June 2000
Syracuse, New York, USA
Rowan University
International exchange program
Marketing Research / Sept. 1996 - June 1997
Glassboro, New Jersey, USA
University of Paris X
Master of Economic and Social Administration
Thesis: Public Sector Marketing Management / June 1997
Nanterre, France

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Marie Muster Sample • +41111111111

LANGUAGES

Englishfluent

Frenchmother tongue

Chineseintermediate level

Spanish basic level

IT SKILLS

Proficient in use of Microsoft Office, ClarisWorks, CRM Pivotal, ERP SAP, ERP Movex Intentia, Turbo Pascal and Minitab

INTERESTS

Piano: 6 years at the Conservatoire de Musique de Puteaux, France

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