Broward County Commission s2

BROWARD COUNTY COMMISSION

NEWS RELEASE

Parks and Recreation ▪ 950 N.W. 38th St., Oakland Park, FL 33309

Phone: 954-357-8100 ▪ Fax: 954-561-5359 ▪ www.broward.org/parks

FOR IMMEDIATE RELEASE

Date: May 2, 2011 Phone: 954-357-8115

From: Michael Mills E-mail:

Broward County Parks Now Has a YouTube Channel

Broward County Parks and Recreation continues its use of social media as a marketing tool by launching its own YouTube channel, www.youtube.com/browardcountyparks.

As part of our “Find” promotional campaign, which focuses on the variety of experiences you can find at a Broward County Park, we are emphasizing such experiences through short video clips:

· Find Excitement – the H2Whoa! waterslide at Paradise Cove water park at C.B. Smith Park in Pembroke Pines (running time – 0:59)

· Find Exhilaration – the Area 51 Mountain Bike Trail for experienced bikers at Markham Park in Sunrise (2:07)

· Find an Urban Oasis – kayaking at the Anne Kolb Nature Center at West Lake Park in Hollywood (1:48)

· Find Your Edge – cable water-skiing at Ski Rixen USA at Quiet Waters Park in Deerfield Beach (3:25)

· Find Fun for Fido – the dog park Barkham at Markham Park in Sunrise (1:38)

Each clip features a first-person point-of-view perspective that lets you vicariously experience what the camera sees. The first weekend they were posted, the clips racked up a cumulative total of more than 400 views. Additional video clips will be added as they become available.

Parks and Recreation joined the social media era last October when it premiered a page on Facebook, www.facebook.com/browardcountyparks. Since then daily postings have promoted programs, events, and facilities throughout the park system. The page, which has already attracted more than 560 people who “like” us, includes a dozen photo albums highlighting some of our major attractions, along with our mission statement and an overview of our agency.

For further information, e-mail .

Founded in February 1956 and accredited by the Commission for Accreditation of Park and Recreation Agencies, Broward County Parks and Recreation manages nearly 6,500 acres, encompassing 18 regional parks and nature centers, six neighborhood parks, and 21 natural areas at various stages of development. Facilities include water parks, campgrounds, a target range, a stadium, skate parks, an observatory, mountain bike trails, an educational farm with stables, and a velodrome and other sports facilities. Hours and fees vary by location. For more information, visit www.broward.org/parks.

Find Yourself – At a Broward County Park

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Individuals with disabilities requiring accommodations in order to participate in County programs, services, and activities must contact the Special Populations Section at 954-357-8170 or TTY 954-537-2844 at least 10 business days prior to the scheduled meeting or event to request an accommodation.