BITZER Inaugurates Demo Center in Delhi and

Expands Operations in India

New Delhi, July 8, 2014:BITZER, the world’s largest private compressor manufacturer, announced that incontinuing its expansion drive in India, it inaugurated its first ever Technical Brand Centerin Delhi on July 8, 2014. Thedemo center will be used to educate customers on product and technology availability. Located in theDaryaganjregion, which is an area recognized as a hub for the refrigeration and air conditioning industry, not only from Delhi and northern India but even faraway places in Southeast Asia.

According to Robert de Bruyn, Managing Director of BITZER Refrigeration Asia Pte Limited, “the brand center will not be used for any commercial activities, as BITZER will continue to sell only through its authorized distributors and OEMs. The demo center will provide an opportunity to increase our interactions with end customers and enable them to experience the entire range ofBITZERproducts under one roof.”The BITZER Group is the world’s largest independent manufacturer of refrigeration compressors with sales companies and manufacturing facilities for reciprocating, screw and scroll compressors and pressure vessels all over the globe.

The contracting sector also remains undeveloped in the regions and consequently, it is common in this part of the world for end users to seek their own refrigeration information.Potential buyers converge in Delhi’s CBD for demos and information on new refrigeration technology and products. The process remains a somewhat traditional and preferred method of refrigeration product information, which is why we chose to locate our demo center in this centuries-old hub. “This has the highest concentration of refrigeration supply houses in the country, including three BITZERdistributors, and we are confident that customers will appreciate our investment,” says Harvinder S Bhatia, Country General Manager for BITZER in India.

BITZER has been present in India since 2007 through awholly owned BITZER subsidiary –BITZER India Pvt. Ltd. It has developed an enviable reputation as a reliable supplier of its compression products to major OEMs in India like Blue Star, Voltas, CIAT India, Climaveneta, Motherson Group, Panasonic India, Ingersoll Rand andReynold India. In addition it serves clients like BPCL, Indian Oil, Reliance Industries, Maruti Suzuki, Taj Hotel, Hotel Leela, Radisson Hotel, Wal-Mart, Birla Retail, Reliance Energy, NTPC, Bharat Electronics, Indian Navy and Coast Guard through itsoffices in Mumbai and New Delhi.The activities primarily focus on customer support in all aspects of application and systems design. BITZER has a highly skilled team of engineers to train, and supports its clientele in the country. As a leading provider of compressors, BITZER in India offers technical expertise, commissioning and offers technically superior solutions to its customers. BITZERis globally known for manufacturing the most energy-efficient products in its class and this makes it possible for its Indian customers to consume the least possible energy, contributing to the country’s drive to reduce its energy and carbonfootprint.

According to Robert de Bruyn, “products manufactured by us are used for airconditioning and refrigeration and find application in all industries. The process chillers made with our screw and reciprocating compressors are used extensively in power plants across the country. The central air conditioning plants in offices of major power companies also featureBITZER screw compressors. BITZER has supplied more than 30,000 compressors in India to date and these are working with hundreds of OEMs and thousands of end customers across the country.”

Now with a view to readying itself for the market, in which it anticipates exponential growth due to the envisaged setting up on the cold chain for the transportation and sale of agricultural products, as well as the opening up of foreign investment in retail, BITZERhas been expanding its operations in India. It has started fullyowned Green Point service centers in Mumbai, Delhi, Bangalore and Kolkata. In addition, it has also posted resident sales managersto these four locations. Global companies like Wal-Mart, Carrefour andMetroCash-n-Carry are all BITZER customers and with the expected entry/expansion of their footprints in the country, BITZER expects that the demand for its cooling systems will go up manifold. With its recent acquisition of the truck and trailer refrigeration division of Lumikko, BITZER will start offering the product line to the Indian market by the middle of this year. The demand for truck refrigeration is growing exponentially in India and is expected to rise by over 20–25 percent each year; BITZER would be well placed to meet this demand with its energy-efficient product range.

BITZER does not have any manufacturing sites in India. All the products sold in India come from its production factories in Germany and assembly facilityin Indonesia. BITZER has a two-tier distribution network in India, with distributors in New Delhi, Bangalore and Mumbai heavily stocking to ensure ex-stock availability from their offices across India. They are complemented by L2 dealers based in cities like Cochin, Kolkata and Chandigarh.

About the Company:

BITZER ranks among the leading manufacturers of refrigerant compressors. Since 1934, the name has been synonymous with the highest degree of reliability and product quality. 3000 employees in more than 90 countries stand behind this success. People who put all of their energy into making sure that the temperature will be perfect in the future, too. What this means is responsibility and dedication – and the widest spectrum of services as well as state-of-the-art manufacturing technologies. As a leading provider of refrigerant compressors, BITZER in India offers superior solutions including technical design and planning support, installation and commissioning the high quality of BITZER products to its end and OEM customers.

Media contact:

Nishtha Das

MelCole Public Relations

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Abhinav Kaul

MelCole Public Relations

Ph: 011-29834428, 29833118

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