Appreciation Marketing

Based on book written by Tommy Wyatt and Curtis Lewsey

  • Appreciation Marketing: “A specific activity that helps you express appreciation daily.”
  • People will do business with you because they like, trust,and REMEMBER you.
  • There’s a time and place for business marketing. Keep your personal touch PERSONAL. Leave your logo off of birthday and holiday cards. Do not include a business card unless it is a business message. NEVER mix the two.
  • Don’t make it about YOU, make it about THEM.
  • It’s not how many business cards you collect. It’s the quality of the relationships you build with the human beings you’ve met.
  • Be remembered as a person who expresses gratitude. Set yourself apart by always saying thank you with a card. Email & texts are forgotten as soon as the recipient clicks to something else.
  • Expected thank you vs. unexpected thank you. Go “over the top” with a thank you note habit.
  • “People will forget what you say, they will forget what you do,but they will never forget how you made them feel.”- Maya Angelou

Interesting marketing statistics:

  • Cost of retaining an existing customer is 1/10th the cost of acquiring a new one
  • 5% in customer retention = 25-85% improvement in profitability
  • 68% of customer defection is because of perceived indifference

Thank You Champions:

  • Mary Kay Ash (Mary Kay Cosmetics empire) – 3 thank you notes a day
  • Tom Hopkins – built a 99% referral Real Estate business in 3 years – 10 thank you notes a day
  • Joe Girard—“The greatest salesman in the world” – averaged selling 6 cars a day for 15 years

How likeable are you? 7 Deadly Creatures:

  • Sucker
  • Puker
  • Topper
  • Whiner
  • Narcissus
  • Vulture
  • Mr. Halitosis

Are you meeting enough people? Read my book, for networking ideas.

Create an Appreciation Marketing Strategy (AMS):

•Set aside specific time to send out gratitude every day. Put it in your planner and make the commitment to spend 10 minutes a day expressing gratitude. One expression of gratitude per day would be 365 expressions of gratitude in one year!

•We take time for the urgent, but we need to make time for the important.

•Practice saying Thank You: Send unexpected cards, make heartfelt phone calls, give small gifts, be a giver

Attributes of an ideal AMS:

•Easy to set up and maintain

•Minimal time investment

•Inexpensive

•Tangible – not email, e-cards or text messages

•Personalized specifically for the recipient

•Provides reminders for important dates – birthdays, anniversaries

•Tax deductible

•Add your own personal video message

•Ability to include gift cards or tangible gifts

Simple disciplines repeated daily will guide you to your destiny.

  • What would happen if you smoked a pack of cigarettes a day?
  • What if you eat a half-gallon of ice cream each day?
  • What if you invested money every day?
  • What if you appreciated the people in your life every day?

If you answer yes to these questions, there’s an easy and affordable way for you to express gratitude!

  • Do you have clients, friends or family members that you are grateful for?
  • Are they worth a $1 card? Do they deserve to know how much they mean to you?

Contact me tohelp you set up a convenient and affordable
Appreciation Marketing System!

Kathy Paauw -- SendOutCards Executive Certified Trainer -- Gratitude Coach -- Productivity Consultant

-- 425-881-6627

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