Lance T. Bredefeld
434.258.8501 –

Experience

American Nurses Association Silver Spring, MD

Education Technology Coordinator, September 2015 to June 2017

·  Served as an Instructional Designer developing 16 full length online courses in Articulate Storyline using principles of adult learning

·  Demonstrated exceptional communication skills working with subject matter experts using savvy start to maximize project efficiency

·  Managed all testing of new learning management system implementation: Brightspace by Desire2Learn

·  Migrated 116 courses from Health Stream LMS to Brightspace LMS

·  Served as Project Manager, leading solution development and implementation for test failures during LMS transition

·  Served as temporary LMS administrator, managing permissions, account generation, course tracking, user experience design

·  Implemented ISO approved product development and CNE standards

·  Served as Financial Analyst for ROI evaluation: invested dollars against product performance

Blue Ridge Beverage Company, Inc. (~500 Employees - $200m+ Annual Revenue) Roanoke, VA
Corporate Marketing & Social Media Manager, July 2012 – August 2015 – Reported to Chief Financial Officer

·  Served as Marketing Director, generated and implemented company’s first digital strategy, online promotion, social media, on-site event promotion by marketing and sales force.

·  Collaborated with national marketing teams of fortune 500 suppliers to dial in marketing materials for local demographics

·  Designed and populated corporate product catalogue online

·  Served as Web Technician executing SEO of website using google analytics with regular board presentations

·  Developed first of its kind social media use policy for the industry/state, consulting with state law enforcement on legalities

·  Implemented tech and served as Corporate Trainer, trained sales force of 150 on use of technology to increase sales and lead generation

·  Served as Event Promoter while digitally promoting over 100 events annually and liaised sponsor contract negotiations

·  Served as Project Manager on Oracle Taleo acquisition

Abercrombie & Fitch New Albany, Ohio

E-Commerce Designer, August 2010 - July 2011

·  Responsible for editing and retouching all digital product of Abercrombie kids brand

·  Worked heavily under release date deadlines – time sensitive projects

·  Often integrated project and day to day goals from multiple sources within the company

·  Responsible for product placement / digital construction and retouching of brand marketing email and Facebook publications

·  Responsible for digital link of product images to realized inventory via inventory software

·  Responsible for coding product images with proper e-commerce sequencing and set dates

·  Integration and start-up of adobe scene7 services, negotiated design of digital handshake

Education

Northern Kentucky University Cincinnati, OH

·  Bachelor of Arts, May 2010

·  Photography major and English literature minor

·  Extensive coursework in digital applied photography


Butler University Indianapolis, IN

·  Coursework concentrations: marketing and business startup

·  Target market analysis and business management including sales strategy

·  Managing business startup finances and sales strategy collaboration

Capital University Columbus, OH

·  Risk analysis and forecast modeling coursework

·  Transactional analysis and process improvement

·  Project experience in revenue forecasting

·  Project experience in risk/opportunities identification and mitigation strategy

References

Barbara Helfer

Sr. Project Director

Immersion Corporation

San Francisco, CA

+1 (408) 230-8368

Leah Yoder

Sr. Director Product Development

American Nurses Association

Silver Spring, MD

+1 (443) 487-2264

Matthew Bredefeld

Senior Project Manager

Deloitte

Rosslyn, VA

+1 (202) 213-0277

Additional

·  Proficient with Adobe CC Suite, Microsoft Office

·  Proficient with Articulate Storyline 2/3

·  Proficient with Autodesk AutoCAD

·  Familiar with Autodesk Plant3D and Inventor

·  Proficient with Wacom Cintiq and Intuos Tablets

·  Proficient on Both OSX And Windows Platforms

·  Proficient With Flagship NIKON Digital Photography Gear

·  Trained Conflict Mediator