Alton Towers Resort

Alton Towers Resort

Travel & Tourism Resource

Produced by Walsall Travel & Tourism Diploma Consortium and Alton Towers Resort education team

This superb CDRom resource is available to any school or college that undertakes an educational visit to Alton Towers Resort to focus on travel & tourism. On the CDRom you will find a wide selection of information, documents and presentations:

·  History of the Park - presentation

·  Location - presentation

·  The Alton Towers Resort - presentation

·  Visit Worksheets

·  Business customers – movie clip

·  Market Research – presentation

·  Market Research – questionnaires

·  Market Research – worksheets

·  Meeting the needs of customers – worksheet

·  Disabled visitors – leaflet

·  Meeting the needs of customers – presentation

·  Methods of promotion – presentation

·  80’s Concert – poster

·  Annual Pass – leaflet

·  Thirteen adverts – movie clips

·  Channels of Distribution – presentation

·  Channels of Distribution – worksheet

·  Direct mail – leaflet

·  Golf – leaflet

·  Radio recruitment advert – sound clip

·  Secondary spend – worksheet

·  Secondary spend – movie clip

·  Waterpark – leaflet

·  Family radio advert – sound clip

·  Annual Pass – leaflet

·  Methods of promotion – presentation

·  Secondary Spend – presentation

·  Target Marketing – presentation

·  Target Marketing – worksheet

·  Training and Development – presentation

·  Job Roles and People Profiles – interviews/movie clips

·  Personal Development Plan – pro forma

·  Recruitment card

·  Training and Recruitment – movie clips

·  Working at Alton Towers – presentation

·  Training and Development – presentation

·  Recruitment - presentation

Alton Towers also offers learners the opportunity to undertake specialised workshops, featuring specific aspects of the resort’s operations.

In 2010, inspired by the new rollercoaster ‘THIRTEEN’, Alton Towers ran a workshop which featured:

·  The business objectives of the new ride

·  Market research and product development of the new ride

·  Defining the Alton Towers Resort target audience

·  Brand positioning, and how the ride was named

·  Planning and execution of the marketing campaign

·  Marketing techniques used to launch the ride

·  Use of media, such a TV, radio and digital

·  Evaluating the campaign’s success

For more information on how Alton Towers can support travel and tourism, go to www.altontowers.com/schools

To download a FREE Resource Pack, go to www.merlinlearning.co.uk/resources.php