Advertising Your Open Houses Online

In order to make sure your open houses are advertised on-time in each online publication it is recommended that you post all open houses by the Wednesday BEFORE the date of the open house.

All information about posting open houses can be found on our BLOG (successrealestate.wordpress.com). Type the publication name (i.e. TRULIA) you are advertising on in the “Search SUCCESS Blog” field.

MLSPin

Adding an open house to MLSPin will also enable you to advertise your open house on Boston.com. We have an enhanced office account with Boston.com which automatically pulls open house data directly from MLSPin. Boston.com is the ONLY* online publication that pulls open house data automatically from MLSPin.

*CPCOpenhouses.com also pulls directly from MLSPin.

To enter an open house in MLSPin click on the open house balloon icon in your LISTINGS view.

Enter the date and time of your open house.

Realtor.com

Realtor.com does not automatically pull open house data from MLSPin. You must manually enter your information in the “Enhance My Listings” section of your account. Open houses should be posted in Realtor.com 24 – 48 hours before the open house date.

Directions can be found at:

If you do not know how to login to your Realtor.com account please go here:

or refer to the “SUCCESS! New Agent Package” for login instructions. OR search the SUCCESS! blog for instructions.

Trulia.com

Trulia allows Agents to “edit” their listings and post open houses. The easiest way to do this is to have a free Trulia Pro account (

Open houses should be posted AT LEAST 36 hours before the open house date to ensure it is advertised on Trulia.

Instructions can be found at: OR search the SUCCESS! blog for instructions.

Zillow

Zillow also allows you to advertise your open houses for FREE. You can select your listing by doing a search on Zillow. To enter the open house times click on “Edit Listing Info”. Open houses should be posted at least 24 hours before the open house date.

Instructions can be found at: OR search the SUCCESS! blog for instructions.

The Herald

The Boston Herald allows all Agents with a NAR ID # to advertise their open houses for free in the Friday edition of the paper. Open houses MUST be posted by 3:00 PM on the Wednesday BEFORE the open house.

Information and login: OR search the SUCCESS! blog for instructions.

ShowingDesk

You can use your ShowingDesk account to announce any LISTING RELATED information to fellow Agents. (ACTIVE listings Only) This method should be used instead of asking the front desk to send out a general email. It is formatted from YOU, the Agent, and is in a more professional format.

  1. Log into your ShowingDesk Account (we.showingdesk.com/)
  2. Select the “Reports” tab
  3. Select “Listing Activity Report” from the menu
  4. Select the “Agent Version” for the listing you wish to send the email about
  5. Select “Send Agent Notification”
  6. Select the desired list you wish to send to by clicking the boxes under

“Send this Message to:”

  1. Edit the Subject Line
  2. Enter the info in the body of the email

This will automatically send a preformatted HTML email to your email list with your Agent information, property photo, and company logo. This is the preferred method of communication when you are emailing about a specific property.

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