Jobs First Employment Project
and Subsidised Training Listproviders

Marketing, promotion
and publicity instructions

Purpose

These instructions are to be implemented in conjunction with the Employment Projects Service Agreement (EPSA) and Annexures between the Service Provider and the Minister for Higher Education and Skills (Minister) to deliver Jobs First Employment Projects (JFEP) funded through WorkReady.

Advertising WorkReady funded activity

In all advertising and promotional material (including websites and other media) related to activity funded through WorkReady the Service Provider should undertake the following:

  • include the statement:‘Jobs First Employment Project eligibility and subsidy criteria apply’OR‘visit for eligibility and subsidy criteria’
  • clearly identify any participation and eligibilityconditionsthat exist in relation to the activity
  • Service Providers must not pay or offer, either directly or indirectly, incentives to undertake WorkReady funded activity
  • clearly identify any co-contribution requirements and/or details of any other incidental expenses and costs that may be incurred by the Eligible Participant
  • ‘subsidies may apply’ should be used in place of ‘fee free’ or ‘free’
  • Service Providers shouldinclude the horizontal or vertical WorkReadylogowith the supported by Government of South Australialogo
  • OR include the statement ‘Supported through WorkReady by the Government of South Australia’ together with the supported by Government of South Australia logo

Logos

Download the WorkReady logohere and the supported by Government of South Australia logohere.

The logos are available in mono and reversed in jpg, eps, png and pdf formats. Vertical and horizontal configurations are also available.

Use of theWorkReady logo

  • Use of the logo is restricted to activity the Service Provider is contracted to deliver under WorkReady only.
  • Service Providers may only use the black and white (mono) WorkReady logos as supplied.
  • Service Providers must not alter the image templates in any way. No part of the image may be recreated or redrawn and the logo must always retain its original colour and proportions (proportions are maintained by holding down the shift key when re-sizing images). The logo may not be rotated.

Technical specifications for use of the WorkReady logo

  • The minimum size of the WorkReady logo is 5mm (‘W’ cap height). This applies to every design form, variation and all applications. The wordmark must be reproduced in relevant proportion to the scale of the design in which it appears.
  • The identity must be protected by an isolation zone of clear space at all times (this applies to every version and all applications).
  • A clear space of 5mm must surround the identity on all sides.
  • It must be free of background colour changes.
  • Reversed WorkReady logos should only be used when the background colour is dark enough to provide strong contrast against the logo and it does not blend into the background colour.

Online and social media applications

  • Please reference WorkReady funded activity online as you would for print advertising and promotional materials.
  • Keep your social media posts short and only include essential information to describe the offering.
  • Provide a link to direct interested parties to your website – the site must include appropriate WorkReady brand referencing and eligibility criteria.
  • We recommend using a URL shortening platform such as bitly ( to reduce the web address text.

Publicity and media

  • Media advice and assistance with key lines can be requested from .

Approvals

  • Advice and approvals for advertising content must be sought by emailing .
  • Please allow a two working day response for approvals. If shorter timeframes are required, please contact your project manager.

Further information

Call the Skills and Employment Infoline on 1800 506 266 or email .

Jobs First Employment Projects – Marketing, promotion and publicity instructions V2 September 20161