A THOUSAND MOMENTS WORTH PAYING FORWITH VALERIAN’S DANE DEHAAN
The highly-anticipated and visually spectacular new adventure film Valerian and a City of a Thousand Planets, is the latest film to get an exclusive trailer for the Industry Trust’s Moments Worth Paying For campaign, starring cast member Dane DeHaan.
In the exclusive trailer, Dane DeHann describes how the incredible level of detail in the film make legendary director Luc Besson’s (Leon, The Fifth Element and Lucy) new film a visual treat that must be seen on the big screen. From the futuristic cities in far-away galaxies and strange alien species, the stunning effects really do make Valerian a Moment Worth Paying For.
The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience.Like the others in the series, the trailer directs audiences to the industry-funded film search engine, FindAnyFilm.com, which signposts them to legal content sources so they can book, buy and watch at their convenience.
Sylvia Dick, Head of Audience Engagement at Industry Trust for IP Awareness said:“Being able to work with Lionsgate UKand get access to Dane DeHaan on a title like Valerian is incredible, as the film is crammed with action packed and visually stunning moments that are worth paying for. Speaking to younger audiences, who continue to be the most likely to infringe content according to the Industry Trust’s 2016 research, means it’s really important that the campaign continues to secure exclusive bespoke content and contributions from talent like this to really resonate with this key millennial audience.”
Ross Cunningham, Co-Head of Theatrical & Head of Marketing, Lionsgate UK said: “We’re delighted to partner with the Industry Trust on their exclusive Moments Worth Paying For trailer for Valerian and the City of a Thousand Planets. With special effects in Sci-Fi movies getting more and more impressive, it’s incredibly important to remind fans of the hard work that goes on behind the scenes and encourage them to experience these films the way they were intended, in the cinema.”
The Valerian and the City of a Thousand PlanetsMoments Worth Paying For trailer will launch on 10thJuly, as will thein cinema campaign (courtesy of DCM and Pearl and Dean) which is supported by online and outdoor activity (via Clear Channel and Primesight), ensuring the Industry Trust’s messaging targets core infringers not only in the cinema but also across a broad range of platforms, ensuring multiple touch-points for the campaign.
Synopsis
In the 28th century, Valerian (Dane DeHaan) and Laureline (Cara Delevingne) are a team of special operatives charged with maintaining order throughout the human territories. Under assignment from the Minister of Defence, the two embark on a mission to the astonishing city of Alpha—an ever-expanding metropolis where species from all over the universe have converged over centuries to share knowledge, intelligence and cultures with each other. There is a mystery at the center of Alpha, a dark force which threatens the peaceful existence of the City of a Thousand Planets, and Valerian and Laureline must race to identify the marauding menace and safeguard not just Alpha, but the future of the universe.
Valerian and the City of a Thousand Planets opens in UK Cinemas on Wednesday 2nd August.
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Press Contacts:Andy Neilson or Andrea Ayre
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Notes to Editors
About The Industry Trust for IP Awareness
The Industry Trust is the UK film, TV and video industry’s consumer education body, promoting the value of copyright and creativity. Its consumer awareness programmes address the on-going challenge of film and TV copyright infringement by inspiring audiences to value great movie moments and choose to watch film, TV and video via legitimate sources. Industry funded, their work aims to engage three distinct audience groups: young people, 16-34-year-old men; and parents, providing extensive insight around audience attitudes and understanding of intellectual property. For more information on the Industry Trust’s work, visit
About FindAnyFilm.com
FindAnyFilm.com is one of the UK's leading websites for film fans looking to watch, buy, download, stream or rent legitimate film. Operated by the Industry Trust for IP Awareness, the website offers 40,000 films across all formats, from cinema to DVD and Blu-ray, as well as download and streaming services. Visitors can search by title and talent, and can sort their results by format and price.
About LionsgateUK
Lionsgate U.K. is the diversified U.K.-based filmed entertainment arm of Lionsgate (NYSE:LGF), a premier next generation global content leader with a diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, international distribution and sales, branded channel platforms, interactive ventures and games, and location-based entertainment. The company (formerly Redbus Film Distributors) was acquired by Lionsgate in October 2005 and has since established a reputation in the U.K. as a leading producer and distributor and acquirer of commercially successful and critically acclaimed product, recently releasing the 6 time BAFTA and OSCAR winning “LA LA LAND”, the BAFTA and OSCAR winner “HACKSAW RIDGE, Noel Clarke’s “BROTHERHOOD”, the crowd pleaser “EDDIE THE EAGLE”, the multi award winning “BROOKLYN”, the BAFTA Nominated “SICARIO”, and blockbuster “LONDON HAS FALLEN”. Upcoming titles for the 2016/7 slate include Lone Scherfig’s “THEIR FINEST”, “POWER RANGERS” and Luc Besson’s Sci-Fi Comic Book adaptation “VALERIAN AND THE CITY OF A THOUSAND PLANETS”.
The company’s home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as a foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.