1. Which of the following was not a major factor that resulted in advertising becoming a major industry?

A)The rise of modern mass media

B)The Industrial Revolution

C)The rise of capitalism

D)Romans and others communicating with each other with persuasive intent in buying and selling

E)Branding as a way for manufacturers to assert power in distribution channels

  1. When do marketing opportunities usually present themselves?

A)When culture shifts

B)During times of uncertainty

C)When shifts in society occur

D)During times of anxiety

E)All of the above

  1. Which of the following is not a notable quality of ads during the P.T. Barnum Era (1875-1918)?

A)Widespread use of real-world context (visuals) in which the advertised product was to be consumed

B)Small size

C)Little color, few photographs

D)A lot of hyperbole

E)A lot of copy (words)

  1. During which time period was advertising the most modern of all professions?

A)The Seventies (1973-1980)

B)The Creative Revolution (1960-1972)

C)The Twenties (1918-1929)

D)World War II and After (1941-1960)

E)The Great Depression (1929-1941)

  1. The creative revolution is most often associated with which famous advertisers?

A)Leo Burnett

B)Doyle Dane Bernbach

C)Ogilvy and Mather

D)Wells Rich and Green

E)All of the above

  1. Which of the following is not a characteristic of ads being produced during the creative revolution (1960’s)?

A)Incorporated hip, cool, and rebellion to target emerging youth markets.

B)Ad copy became ironically self-aware, advertising admitted to being advertising.

C)Methodologies shifted from science & research to art, inspiration, & intuition.

D)Ads were minimalistic in copy, more relatable in humor, & simple in appearance.

E)Subliminal Advertising (subconscious advertising) & mind control tactics were common.

  1. The government regulatory agency most directly involved in overseeing the advertising industry:

A)(SEC) Securities and Exchange Commission

B)(FTC) Federal Trade Commission

C)(FCC) Federal Communications Commission

D)(USA) United States of ‘Murica

E)None of the Above

  1. Product Placement is the significant placement of brands or firms within films or television programs within Branded entertainment.

A)True

B)False

  1. (CGC) Consumer-generated content are advertisements made partly or completely by the product’s end-users. In which era is this method most commonly found?

A)The Seventies (1973-1980)

B)Designer Era (1980-1992)

C)E-Revolution (1993-2000)

D)Consumer Empowerment (2000-Present)

E)None of the above

  1. In 1994, what major corporation aired the first well-known commercial advertisement targeted to appeal towards gay & lesbian consumers?

A)Pepsi Inc.

B)Bed, Bath & Beyond Inc.

C)IKEA Inc.

D)Apple Inc.

Answers:

  1. D
  2. E
  3. A
  4. C
  5. E
  6. E
  7. B
  8. A
  9. D
  10. C
  11. Madilyn Hettler & John Cruz