The Importance of Cocktails

The Importance of Cocktails

Customers have become accustomed to bars providing some cocktails, however limited. These bars tend to operate in many of our larger towns and cities but even the most basic cocktails can be made in every bar. Cocktails have several benefits including,

· Adding Variety

· Attracting New Customers

· Increased Margin

· Visibly Attractive

· Customer Expectations are Exceeded

· Ideal for Promotions

· Gain Competitive Advantage over your Competitors

· Great fun for the Bartenders

Like all products or service there are varying levels at which you can pitch your service of cocktails. Cocktails Menu’s can range from 5 to 500 cocktails depending on your clientele and their expectations. Below are listed the essential equipment and ingredients required to set up your cocktail station.

Equipment

Various sizes and shapes of Glasses, Shakers, Strainers, Fruit Boards, Straws, Swizzle Sticks

Ingredients

Alcoholic - Vodka, Light and Dark Rum, Gin, Whiskey (Irish, Scotch and American), Tequila, Cognac, Vermouth (Martini), Liqueurs such as Tia Maria, Kahlua, Bailey’s, Midori, Creme de Banane, Creme de Menthe, Blue Curacao, Creme de Cacao, Cointreau.

Non-Alcoholic - Pouring Cream, Milk, Orange Juice, Lime Juice (Not Cordial), Cranberry Juice, Pineapple Juice, Tomato Juice, Grenadine Syrup, Lemon Juice, Cola, Soda Water.

Garnish – Lemon, Lime, Orange, Pineapple, Celery (Bloody Mary), Kiwi, Cherries, Olives.

Other - Salt, Pepper, Sugar, Tobasco Sauce, Woesteshire Sauce, Angustura Bitters.

Tip

A checklist of all essential equipment and ingredients should be kept behind the bar and referred to prior to cocktail service to ensure adequate supplies.

I _______________________ (Manager/Supervisor) hereby certify that _______________________ (Employee Name) has read and understood the above principles. Date: __________