NEWS RELEASE
Contact: Frank Doris
Tel: (631) 645-5668
FOR IMMEDIATE RELEASE
Audio-Technica Sets a New Value Standard with Introduction of
Core Bass and Clear In-Ear Headphones
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STOW, OH, January 8, 2013 — At CES 2013 Audio-Technica is redefining value in portable headphones with the introduction of its Core Bass ATH-COR150 and Clear ATH-CLR100 in-ear headphones. Both models bring superior sound quality to extremely attractive price points with Core Bass at US$19.95 and Clear at US$14.95 SRP.
“We’ve always given customers great value in every headphones category we offer,
from portable and noise-cancelling to high-end audiophile models,” said Crystal Griffith,
Audio-Technica Consumer Marketing Manager. “With the introduction of our Clear and Core Bass headphones, we now offer true high-quality sound at prices, styles and vibrant colors
that are especially appealing to younger listeners – and that everyone can enjoy.”
Both the Core Bass and Clear headphones come with a unique collapsible cord wrap that encloses the headphones for protection and carrying convenience, when not in use. Both models are available in a variety of striking colors, including lime green, blue, red, pink, purple, black, white and orange.
The Core Bass in-ear headphones deliver immersive sound with full, textured bass and excellent detail resolution. Equipped with a housing that rotates for around-the-ear cord placement, the Core Bass headphones come with two snap-on, snap-off oval ear hangers for comfort-fit options, and S, M and L-sized soft silicone eartips to ensure a comfortable
fit for any wearer.
The Clear in-ear headphones offer remarkable value at under $15. These headphones deliver natural, detailed sound and are an excellent upgrade from the typical ear-bud headphones that are supplied with portable devices. Clear headphones are supplied with S, M and L-sized soft silicone eartips for total comfort.
The Core Bass ATH-COR150 and Clear ATH-CLR100 headphones will be available in February 2013 at www.shopaudiotechnica.com, retailers and online sellers. Both carry a
two-year Audio-Technica manufacturer’s warranty.
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Photo Files: ATH-COR150_ATH-CLR100.jpg
Click here for Core Bass ATH-COR150 and Clear ATH-CLR100 product profile and downloadable high-res photos.
Also see more here:
· Lighthearted Company Tour of Audio-Technica USA Video
· Additional News Releases
Celebrating over 50 years of audio excellence, Audio-Technica is renowned worldwide for a
broad range of consumer and professional audio products, including high-performance
headphones, microphones, wireless systems, turntables and phono cartridges. Winner of
numerous industry awards, Audio-Technica designs and manufactures products that set
quality, durability and price/performance standards for major concert tours, broadcast and
recording studios, corporate and government facilities, theaters, house-of-worship venues,
and consumer applications. Learn more at www.audio-technica.com.
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— For more information on the complete range of Audio-Technica products, contact
Karen Emerson or Crystal Griffith, Audio-Technica U.S., Inc., 1221 Commerce Drive,
Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752.
— For further information regarding product availability and pricing in the United Kingdom,
please contact Harvey Roberts (); in Germany, please contact
Anja Groth (); in the rest of Europe, please contact Evangéline Pirot ().
Apple, iPod, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.
Audio-Technica is exhibiting at the Las Vegas Convention Center, South Hall
Lower Level, Booth #21138 during CES 2013 in Las Vegas, NV.
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