Julian Cribb & Associates
SPECIALIST COMMUNICATION IN SCIENCE,
AGRICULTURE, MINING, ENERGY
ARTS & THE ENVIRONMENT:
Articles, features, editorials, media releases
Public awareness, web & media strategy
Publications, brochures & reports
Dialogue & public engagement
Speeches; books
Track record:
· Created & led CSIRO National Awareness & Flagships communication
· Future Harvest global strategy
· CRCA national media initiative
· 32 awards for journalism
· Editor of 2 national and one state newspapers
· Head of national press bureau
· 8000+ published articles
· Over 3000 scientific media releases
· 1000+ speeches, seminars & broadcasts
· author/editor of seven books
Julian Cribb & Associates
2 Stedman Place, Nicholls, ACT 2913
ph 02 6242 8770
mob 0418 639 245
email:
website: http://www.sciencealert.com.au/jca.html
Bio details
Julian Cribb is the principal of Julian Cribb & Associates, specialists in science communication. He is a Fellow of the Australian Academy of Technological Sciences and Engineering.
From 1996-2002 he was Director, National Awareness, for Australia's national science agency, CSIRO where he oversaw a 150 per cent growth in the organisation’s media profile.
A journalist since 1969, he was editor of the "National Farmer" and "Sunday Independent" newspapers, editor-in-chief of the "Australian Rural Times", and chief of the Australian Agricultural News Bureau. For ten years he was agriculture correspondent, science and technology correspondent and scientific editor for the national daily "The Australian".
He has received 32 awards for journalism including the Order of Australia Association Media Prize, the inaugural Eureka Prize for environmental journalism, the inaugural AUSTRADE award for international business journalism, the Dalgety Award for rural journalism, two MBF Awards for medical journalism and five Michael Daley Awards for science journalism.
He was national foundation president of the Australian Science Communicators (ASC), president of the National Rural and Resources Press Club, a member of CSIRO advisory committees for agriculture, fisheries and entomology. He has served as a Director of the Australian Centre for International Agricultural Research (ACIAR), the Crawford Fund, the Secretariat for International Landcare, CSIRO Publishing, the Australian Minerals and Energy Environment Foundation and the National Science and Technology Centre, Questacon.
He was the creator of “Future Harvest” the global public awareness campaign for the Consultative Group on International Agricultural Research (CGIAR).
His personal published work includes more than 8,000 print articles, 1000 broadcasts, 1000 media releases and 300 speeches as well as "The Forgotten Country", six editions of "Australian Agriculture", "The White Death", “Sharing Knowledge” and “Dry Times” (with Mark Stafford-Smith). His latest book is Open Science, a new text on effective science and academic communication. His book on the global food crisis, The Coming Famine was published in August 2010. He teaches science communication, is foundation editor of www.sciencealert.com.au, the nation’s leading science news website, and is co-principal of SciNews, Australia’s top science media service.
EXAMPLES OF JCA CLIENTELE:
The Rolex Company (Switzerland)
Rio Tinto (UK)
Dept of Prime Minister & Cabinet (Aust)
NZ Ministry of Research Science & Technology
World Vegetable Centre
Dept of Innovation, Industry, Science & Research (Aust)
Standing Committees for Agriculture & NRM (Aust)
Australian Research Council
ARC CoE for Coral Reef Research
ARC CoE for Vision Science
ARC CoE for Creative Industries and Innovation
National Health & Medical Research Council
CSIRO
Co-operative Research Centres Association
National Science Week
Academy of Technological Sciences & Engineering
Australian Academy of Science
Sir Mark Oliphant Conferences on Frontiers of Science
AusAID
ACIAR
National Water Commission
Murray-Darling Basin Authority
Australian National University
La Trobe University
University of Technology Sydney
University of SA, CERAR
Knowledge Commercialisation Australia (all universities)
CRCs for Australian Weed Management; Desert Knowledge; Invasive Animals, Weeds; Coal in Sustainable Development; Contamination Assessment & Env. Remediation; Future Farm Industries; Sheep Industry Innovation; Dairy; Beef.
Australian Nuclear S&T Organisation
Land & Water Australia
Dairy Australia
Dairy Farmers Co-op
Rural Industries R&D Corporation
Innovate Australia
Coretext PL
Australian Business Investment Explorer
Sustainable Energy WA
NSW Department of the Environment
Queensland Government
Statistics Society of Australia Inc.
International Soil Tillage Research Organisation
International Association of Agricultural Economists
TESTIMONIALS:
I have known Julian for about 7 years and during that period I have benefited greatly from his experience and wisdom in the area of science communication. Julian has had a significant impact on my thinking and the thinking of many others within the CGIAR. Because of Julian's collaboration with us, we have developed a new and effective communications effort. Julian is a clear thinker with a very analytical mind. He combines these characteristics with much experience in the area of science communications and a high level of motivation.
- Dr Per Pinstrup-Andersen, former Director General, International Food Policy Research Institute (IFPRI), Washington DC
“Mr Cribb has been a significant force in promoting science throughout the community for two decades…he is the author of numerous papers and books and has mentored a great many science communicators.” – Hon. Peter McGauran, former Minister for AFF
"For a quarter of a century Professor Cribb has been at the forefront of communicating about science in Australia. He highlights how important it is for people involved in science to explain its benefits for the community. Better communication will improve society's appreciation of innovation." – former Queensland Premier Peter Beattie
“The National Awareness Program of CSIRO stands as somewhat of an icon…. It is therefore quite outstanding that the contribution to public education and awareness of science has in fact almost doubled based on recent innovations in the CSIRO program….I regard the CSIRO Program as a superb example of how things should be done in Australia.”
- Dr R. Batterham, former Chief Scientist.
“The CSIRO National Awareness program must be considered one of the most effective science awareness initiatives run in the country…CNA demonstrates exceedingly high quality indeed.”
- Prof. V.Sara, former CEO, Australian Research Council
“Many thanks for your media help with our Centre of Excellence. You are a huge asset to us.”
- Prof. Terry Hughes, ARC CofE for Coral Reef Studies
“(The) National Awareness Program has been most valuable and measurably useful. I have noticed a decided increase in output of appropriate and well-researched material over the past four years.”
- Desley Blanch, Producer, ABC Innovations
“The quality of CSIRO National Awareness communication materials and activities are of the highest standard, in my professional view.”
– Jim McNamara, President, PR Institute of Australia.
“In the period 1996 to 1999 I was a Deputy Chief Executive in CSIRO and had the pleasure of working with Julian Cribb on many occasions. I am now working in industry and I have to say that from outside the organisation his science promotion effectiveness is even more obvious than it was inside.”
– Dr R.H.Frater AO, Vice President for Innovation, ResMed Ltd.
“Julian is a highly creative individual and a great communicator. Julian is a true visionary with respect to the potential role of science in Australia and society and deeply committed to raising the awareness of this potential among the Australian community.”
- CSIRO Leadership Development Program exit profile
SCIENCEALERT
ScienceAlert is the first and only website to cover the whole of Australasian science and to present its announced research outcomes to the public for free. Besides providing the latest news from Australasian universities and research institutions, the service provides quality feature articles and opinions from qualified Australasian scientific and science writers, a very extensive science events calendar and a specialised scientific jobs directory.
ScienceAlert partners Julian Cribb and Chris Cassella recognized that more and more people get their science news online. However, the science news presented on traditional news websites is profiled to appeal to a general audience and is dominated by stories from the United States and Great Britain, the main sources of English-language science news.
Their aim in setting up ScienceAlert was to both publicise Australasian scientific outcomes more widely and to encourage Australasian research institutions and funding agencies to share more of their achievements by providing a free outlet for them to do so.
http://www.sciencealert.com.au/
SCINEWS
SciNews supplies specialty science and technology information to the Australian and international media. Our aim is to share knowledge of leading-edge S&T developments with the public, industry and government via the media – and to accelerate their adoption, for the national benefit.
Through this service, approved client organisations can deliver their own media releases, information, speeches, and other public awareness material to select, targeted media groups instantly at any time of day.
The SciNews database has been developed and tested over 6 years on more than 800 science media releases. It is updated constantly by a highly experienced team. It assures reliable, targeted delivery to interested media.
http://www.scinews.com.au/