Job title Individual Giving Manager – Direct Giving
Job reference LAE2439
Department London Fundraising
Location London
Reports to Head of Individual Giving
Department Structure
The Individual Giving team is part of the Fundraising Department. A close working relationship will be necessary with Head of Departments and Senior Managers in the Fundraising Team in particular; Regional Fundraising, Regular Giving, Legacy, Major Gifts, Fundraising Operations.
Job summary
Determine the strategic plans for Individual donor recruitment, retention and development through Direct Marketing to deliver MCCC strategic plan objectives, in particular to support the Fundraising Strategic plan priorities. Optimise the income from and retention of MCCC supporters, and develop new channels and innovative approaches for supporter recruitment and stewardship.
This role has line management of 4 direct reports, with a wider team of 15, responsible for all our standard and mid-value appeals, gaming products, stewardship and retention activity, ‘welcome’ and ‘thank-you’ materials, telemarketing activity and is the organisational lead on direct marketing activity.
Duties and responsibilities
1. Direct Marketing Strategy
Manage the development of the direct marketing campaign strategy and the annual planning process, and measure and report performance against the strategy and plans. Identify resource requirements and liaise and negotiate with Fundraising teams and operational support to ensure resources are available to deliver our strategic priorities.
2. Planning
Prepare an annual plan to optimise the recruitment and retention of MCCC supporters, through all channels. Ensure that the plan delivers growth in income and in supporter numbers.
Manage the team to implement the annual plan including overseeing the development of the Campaign Management Process, manage the Appeals Management Schedule, update and communicate appropriately to suppliers and internal stakeholders.
3. Supporter Recruitment:
Develop and implement Direct Marketing recruitment and conversion campaigns which recruit sufficient new supporters to replace those lost and to grow the database in order to achieve planned growth in income as outlined in the MCCC strategic plan. Continually negotiate with agency suppliers to ensure we achieve our targets for campaign Return on Investment.
4. Supporter Development and Retention
Develop and implement programmes specifically aimed at developing the long term relationships with and income from supporters, with the objective of improving retention. To include the by our side supporter magazine; mail, telephone, e-mail and broadcast media donor appeals; committed giving, welcoming and thanking activities and maximising tax efficient giving. And support other teams (e.g. Legacy team) to manage mailing programmes.
5. Performance Management:
Monitor and regularly review the performance of campaigns against the agreed plan and budgets. Undertake further analysis as required, and adjust plans where necessary to ensure the success of campaigns. Manage the Appeals Management Schedule and ensure that all other MCCC Departments are aware of the mailing programme.
6. Communications:
Continually identify ways to improve communications and manage relationships with external suppliers (like Direct Marketing and telemarketing agencies) and other MCCC teams to ensure that campaigns are delivered on brand, to budget, support the key MCCC messages and Integrated Marketing Strategy. In particular ensure that all relevant MCCC teams are aware of activity and as conflicts of activity arise negotiate to achieve the most effective combination of activity.
7. Project Management
Lead, participate or represent Direct Giving in MCCC wide projects as required from time to time, (e.g. new projects, events)
7. Supporter Care
Ensure that all supporters are receiving the highest standard of supporter care by developing and regularly reviewing processes and standards with the Support Services and Database Services teams, and supporting the development of excellent supporter stewardship.
8. Selection, Reporting and Analysis
Develop the data selection process to select campaign data through modelling and continue to refine complex data selection processes. Contribute to MCCC’s data protection and selection process design. Manage and develop campaign reporting and analysis with Database Services and Finance to ensure regular and accurate campaign, financial and database reporting to inform decision making. Support the development of retention analysis and Lifetime Value reporting. Manage the team to deliver accurate and regular campaign evaluation.
9. Centre of Excellence
Be the acknowledged expert on Direct Marketing and donor development within MCCC. Advise and coach the team and develop the knowledge and experience within the team so that they can proactively support and advise other users of Direct Marketing within MCCC on the use of Direct Marketing techniques.
Key Liaisons
External
Heads of Departments in other charities, senior staff in agencies and other official bodies.
Internal
Executive Director of Marketing Fundraising and Public Affairs; Community Fundraising Managers; Database and Analysis Managers; Supporter Services Manager; Fundraising Management Accountant, Fundraising Executive and Fundraising Board, Director of Volunteering.
General
In addition to the specific duties and responsibilities outlined in this job description, all Marie Curie Cancer Care employees should be aware of their specific responsibilities towards the following:
· Marie Curie Cancer Care operates a no-smoking policy. The post holder should either be a non-smoker or be prepared not to smoke in any Charity premises, grounds or vehicles or when on Marie Curie Cancer Care business outside the office.
· Adhere to all health and safety and fire regulations and to co-operate with the Charity in maintaining good standards of health and safety.
· Uphold ethical and professional standards and not behave in a manner that is likely to bring the Charity into disrepute.
· Promote and sustain a responsible attitude towards equal opportunities and diversity within the Charity.
· Demonstrate a commitment to ongoing registration requirements or any national professional or occupational standards associated with the role.
· Demonstrate a commitment to ongoing learning and development and to participate in any training relevant to the role.
· For designated roles, the post holder will be responsible for health & safety, business continuity planning and/or risk management. (These responsibilities will be notified on appointment).
This job description is not exhaustive. It merely acts as a guide and may be amended to meet the changing requirements of the charity at any time after discussion with the post holder.
Marie Curie Cancer Care is committed to encouraging volunteering throughout the organisation and as such the post holder will be expected to support and respect volunteers, and may be asked to work alongside or supervise a volunteer as part of their role whilst working at Marie Curie Cancer Care.
Marie Curie Cancer CarePerson description
Job title Individual Giving Manager – Direct Marketing
Job reference LAE2439
Criteria / Essential / Desirable / How assessed1. Skills/ Abilities / Excellent negotiation, communication and interpersonal skills
Excellent team management and team working skills
A good eye for detail, and ability to feedback on creative work
Able to prioritise, organise own
workload and workload of others.
Excellent written skills including
report writing
Excellent IT skills, including a thorough knowledge in the use of word processing, spreadsheets and databases
Excellent numerical skills and ability to prepare financial information, and discuss complex analysis requirements / Good presentation skills.
Knowledge of Power Point, excel and Email. Ability to learn new packages. / Application form/ interview/ short test
2. Knowledge / Expert in Direct Marketing techniques and methods, and knowledge of applying those techniques to fundraising
Understanding of how to utilise a database effectively for direct marketing purposes / Application form & Interview
3. Qualifications/ Education/ Training / At least one of the following qualifications or the equivalent
-A marketing degree or a degree with substantive Marketing content
-A qualification from the Chartered Institute of Marketing
-A qualification from the Institute of Direct Marketing / Application form & Interview
4. Experience / Extensive experience managing large value and high volume donor development programmes involving a wide range of direct marketing activities, preferably in a charity environment
Significant staff management experience
Experience of recommending and developing direct marketing programmes
Experience of working and negotiating with external marketing agencies and the tender process
Experience of performing well under pressure of tight deadlines / Charity and commercial experience / Application form & Interview
5. Other requirements / Flexibility and a willingness to cover for other team members as required / Application form & Interview
Marie Curie Cancer Care
Terms and conditions
Job title Individual Giving Manager – Direct Giving
Salary scale Marie Curie Cancer Care Range F
Salary £38,648 to £42,941 per annum plus London Allowance of £2,550
Annual leave entitlement 25 days per year, plus bank holidays
Notice period One month
Working hours 35
Probationary period Six months
Other benefits
· Stakeholders Pension Scheme
· Season Ticket Loan
· Bike Loan
· Computer loan
Due to administration costs borne by the charity, we regret that only short-listed candidates will be contacted. If you have not heard from us within four weeks of the below closing date, please assume that your application has been unsuccessful.
Closing date: 9th March at 5pm