DR ROGER A. STRANG
22 Pine Plain Rd Phone: 781-239-0674
Wellesley, MA 02481 Fax: 781-239-0853
Professional Experience
1996 - present Independent Consultant and Fellow, London Business School (since 2001)
Executive development, marketing and strategic planning consulting for clients in high-tech, telecom, healthcare, travel, and other industries. Program Director at LBS for IBM, Ericsson, Microsoft and BT.
1990 - 1996 Quinnipiac University, Hamden, CT
Professor of Marketing and Dean, School of Business
1989 - 1990 Columbia University, Graduate School of Business
Visiting Associate Professor of Marketing
Taught: Marketing Management, Marketing Planning & Strategy,
International Marketing.
1984 - 1988 Dorman-Roth Foods, Inc., Moonachie, NJ
(international specialty food company, division of Fonterra)
President 1984-88 (1984-86 N Dorman & Co, Syosset NY)
1981 - 1984 New York University, Graduate School of Business
Visiting Associate Professor of Marketing
Taught: Marketing Management, Strategic Marketing Planning, Product Management, Consumer Behavior.
Adjunct Professor, 1985-87, SEHNAP, Taught: Marketing the Arts
1976 - 1981 University of Southern California, School of Business
Assistant Professor of Marketing
Director, Executive Development Program, 1977-78
Taught: Marketing Management, Food Marketing, Distribution Strategy, Marketing Communications
Prior position as a Research Associate, Marketing Science Institute; Lecturer in Marketing, University of Otago(New Zealand) and in sales and marketing for W. Gregg & Co (NZ, division of Cerebos Foods).
Co-founder and director of a newspaper publishing company, Mountain Scene PLC. Board member for several corporate, professional and community organizations.
Other consulting and executive education clients have included: EDS, TI, McKinsey, Carrier, Max Factor, Toyota, Cendant, Verizon, Nokia, Arup, Allied Domecq, Mitsubishi as well as Management Centre Europe and the Middle East Management Centre.
Education and Academic Awards
Harvard University
D. B. A. (Marketing) 1977
Awarded Doctoral Fellowships, 1973 -76
Michigan State University
M. B. A (Marketing) 1971
Awarded Alfred L. Seelye Medal, 1971
University of Otago, New Zealand
B. Com (Management), 1969
B. A. (History), 1966
Awarded Otago Savings Bank Scholarship, 1969
Selected Publications
Strang, R. A., The Relationship Between Advertising and Promotion in Brand Strategy, Marketing Science Institute, Cambridge, MA 1975
Fulmer, R. M. and R. A. Strang, Exploring the New Marketing, Macmillan, New York, 1976
Strang, R.A., The Promotional Planning Process, Praeger, New York, 1980
Strang, R. A. “Sales Promotion: Fast Growth, Faulty Management”, Harvard Business Review, July-August, 1976
Bennett, R. C. and R. A. Strang, ”Bankers and the Cashless Society: Time for a Reappraisal,” Business Horizons, June 1978
Strang, R. A. and J. Gutman, “Promotion Policymaking in the Arts: A Conceptual Framework” in M. Mokwa, W. M. Dawson and E. A. Prieve (eds), Marketing the Arts, Praeger, New York, 1980
Strang R. A., “Communications Strategy for Convenience Stores”, in S. Murata (ed), Convenience Stores, Diamond-Friedman, Tokyo, 1982
Strang, J.D. and R.A. Strang, “Management Information Systems in the Arts: A Case Study”, Journal of Arts Management and Law, Spring, 1984
Harris, B. F. anmd R. A. Strang, “Marketing Strategies in the Age of Generics, Journal of Marketing, Fall, 1985