Business Plan
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B U S I N E S S P L A N
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TABLE OF CONTENTS Page
Executive Summary
The Business
The Market
Market Analysis
Market Segmentation
Strengths
Weaknesses
Target Audience
Competition
Strategies
Marketing Strategies
Sales Strategies
Strategic Alliances
The Management Structure
Key Players
Organization Chart
Staffing Costs (at end of year 1)
The Financial Plan
Needs Summary
Revenue Model
Assumptions and Comments
APPENDICES
Financial Statements
Profit and Loss-Year 1
Profit and Loss-Year 2
Profit and Loss-3 Year Summary
Cash Flow-Year 1
Cash Flow-Year 2
Balance Sheet
Implementation Schedule and Milestones
Research and Development
Exit Strategy
Business Plan
Executive Summary
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The Business
Business Concept
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Current Situation
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Objectives
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The Market
Market Analysis
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Growth Potential
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Market Segmentation
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Strengths
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Weaknesses
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Target Audience
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Competition
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Strategies
Marketing Strategies
Positioning
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Pricing
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Promotion
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Distribution
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Sales Strategies
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Sales Forecasts
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Strategic Alliances
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The Management Structure
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Key Players
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Org Chart
Chart goes here.
Staffing Costs
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The Financial Plan
Financial Needs Summary
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Revenue Model
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Assumptions and Comments
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Financial Statements follow…
Appendices
Confidential Document 2