NEWS

173 Hankison Drive

Newport, NC 28570
252.808.3500

For Immediate Release:
August 11, 2011

Big Rock Sports® Launches New Resource for Dealers

NEWPORT, N.C.—Big Rock Sports®, LLC has launched Dealer ACCESS, a new resource that helps dealers navigate the complexity of operating in today’s multi-channel retail environment. From an online storefront that serves customers 24/7 and exclusive buying opportunities to one-of-a-kind online drop shipping direct from the manufacturer, Dealer ACCESS gives outdoor sporting goods dealers the tools they need to grow their business and maximize their profits.

“Our dealers are the experts on the outdoors. Whether it’s fishing and marine or hunting and shooting, they know their customers and they know their products,” said Andy Melville, Executive Vice President, Sales & Marketing at Big Rock Sports. “Here at Big Rock, we wanted to help simplify the business side of outdoor sporting goods retail, so we created Dealer ACCESS to give them the tools they need to thrive in this increasingly complex marketplace.”

Dealer ACCESS is comprised of three different tools, the first being ACCESS Industry from Big Rock Sports, which gives dealers the best opportunity to network with industry leaders at Big Rock Sports Dealer Shows that are held across the country. It also keeps them in the know about exclusive buying opportunities and the latest retail trends.

The second is ACCESS Retail, a full suite of powerful web tools to help dealers operate their retail business easier, faster and smarter. ACCESS Retail from Big Rock Sports allows dealers to leverage Big Rock Sports exclusive online drop shipping to expand their unique product offering even further. Online drop shipping is an extraordinary chance for dealers to diversify their inventory and increase their profits. Big Rock Sports’ online drop shipping from the manufacturer is an extension of our current BREZ system. Just one click in BREZ will let dealers access online drop shipping from some of the biggest names in the outdoor industry: Blackhawk, Shimano Top Shelf, Rapala and 24-hour vending. And it is only available through Big Rock Sports. Dealers can also generate custom reports, manage their orders and access promotions, plus search inventory using BREZ.

ACCESS Ecommerce from Big Rock Sports is the third, and most innovative part, of Dealer ACCESS. ACCESS Ecommerce takes the complexity out of establishing an online storefront and allows dealers to set up a cost-effective ecommerce website that will serve their customers 24/7 with access to up to 120,000 SKUs. Whether dealers create a new website or they want to maximize the potential of their current site, ACCESS Ecommerce enables them to do it easily and quickly. Customizable options allow dealers to deliver exactly what they choose to their customers.

The Big Rock Sports Team will be giving live demonstrations of ACCESS Ecommerce at the 2011–2012 Big Rock Sports Dealer Shows. These shows are the best opportunity for dealers to get hands-on experience with ACCESS Ecommerce. Using computers in the Dealer ACCESS booth, representatives from Big Rock Sports will help guide dealers through setting up an online storefront. The ACCESS Ecommerce set-up fee will be waived for dealers who sign up for a one-on-one demonstration or who sign up to attend a Dealer ACCESS luncheon at one of the shows. To learn more about this opportunity, visit BigRockSports.com/ACCESSEcommerce.

Interested dealers can also contact Big Rock Sports directly at 1.800.334.2661 or go to BigRockSports.com/DealerACCESS.

Big Rock Sports, LLC is an outdoor sports wholesaler, service provider and business partner to the retail market. Big Rock Sports is international in scope, regional in focus and local in relationships. Big Rock services over 15,000 retailers internationally with a direct sales force that represents over 1,200 manufacturers. Visit BigRockSports.com to learn more.

###

www.BigRockSports.com or email • Big Rock Sports, LLC • 173 Hankison Dr • Newport, NC 28570

Phone (252) 808-3500 • Toll Free (800) 334-2661 • Fax (252) 726-8352