39. LO.4 (ROI) Evergreen Industries operates a chain of lumber stores. In 2010, corporate management examined industry-level data and determined the following performance targets for lumber retail stores: Asset turnover 1.9 Profit margin 7.0% The actual 2010 results for the company’s lumber retail stores are as follows: Total assets at beginning of year $10,200,000 Total assets at end of year 12,300,000 Sales 28,250,000 Operating expenses 25,885,000 a. For 2010, how did the lumber retail stores perform relative to their industry norms? b. Which, as indicated by the performance measures, are the most likely areas to improve performance in the retail lumber stores? c. What are the advantages and disadvantages of setting a performance target at the start of the year compared with one that is determined at the end of the year based on actual industry performance?
Problem 14-39
Name:
Insert your answers in the gray-shaded cells. If an answer is incorrect,
the word "wrong" will appear.
a. Sales
Less operating expenses
Actual income
Beginning assets
Ending assets
Total assets
Divided by
Average assets
Income
Divided by sales
Profit margin
Sales
Divided by average assets
Asset turnover
Spruce Enterprises ROI:
Asset turnover
Profit margin
ROI
Industry ROI:
Asset turnover
Profit margin
ROI
Comment:
(Key essay answer here.)
b. Where, as indicated by the performance measures, are the most likely areas to
improve performance in the retail lumber stores?
(Key essay answer here.)
c. What are the advantages and disadvantages of setting a performance target at the
start of the year compared with one that is determined at the end of the year based
on actual industry performance?
(Key essay answer here.)
39. LO.4 (ROI) Evergreen Industries operates a chain of lumber stores. In 2010, corporate
management examined industry-level data and determined the following performance
targets for lumber retail stores:
Asset turnover 1.9
Profi t margin 7.0%
Th e actual 2010 results for the companys lumber retail stores are as follows:
Total assets at beginning of year $10,200,000
Total assets at end of year 12,300,000
Sales 28,250,000
Operating expenses 25,885,000
a. For 2010, how did the lumber retail stores perform relative to their industry
norms?
b. Which, as indicated by the performance measures, are the most likely areas to
improve performance in the retail lumber stores?
c. What are the advantages and disadvantages of setting a performance target at the
start of the year compared with one that is determined at the end of the year based
on actual industry performance?