Contact Information:
Jason Moskal
Chief Marketing Officer
Meineke Car Care Centers LLC
704-644-8121
RESOURCE
Jason Moskal
Senior Vice President, Chief Marketing Officer
Background:
Jason Moskal is the chief marketing officer of Meineke Car Care Centers, LLC, where he is responsible for leading Meineke’s national brand strategy and consumer marketing programs. His responsibilities include development of product promotion, marketing communications, traditional and emerging media channels engagement, new customer acquisition and deepening existing customer initiatives. Jason also oversees all franchisee and system communications.
Previous Experience
Prior to joining Meineke, Jason was the director of marketing at Ally Bank where he developed the overall marketing strategy, which delivered significant business growth during his tenure with the company. Previously Jason served as SVP, Strategic Marketing Executive at Bank of America and spent 7 years on the marketing agency side leading successful marketing development for many Fortune 500 companies, including Miller Brewing Company, Wendy’s International and Motorola. Jason holds an MBA from Wake Forest University and a Bachelor of Journalism with Honors from the University of Texas at Austin.
Topics: Jason is available to discuss or contribute to any industry stories including the following:
· Automotive aftermarket and car care trends.
· Maintenance tips, common repair issues, how to know and trust when you are told your car needs service.
· Marketing, brand strategy, brand positioning, brand architecture, consumer acquisition and retention, emerging media, and other topics related to the auto industry and marketing in general.
About Meineke:
Founded in 1972 Meineke Car Care Centers has expanded its menu of product offerings to meet the demands of a changing marketplace. Steady growth both nationally and globally with locations in Canada, Mexico, South Korea, the Mid-East, China has seen new openings in the Caribbean and Chile. The American Association of Franchisees & Dealers recognized Meineke in 2001 as its first automotive industry Franchisor to earn the coveted Fair Franchising Seal. For more information, please visit the company’s website http://www.meineke.com.
About Driven Brands
Driven Brands, (www.drivenbrands.com) headquartered in Charlotte, NC, serves as parent company for the separate businesses: MAACO® (a franchise-based collision repair and auto painting retail network) Meineke Car Care Centers® (a franchise-based automotive service and repair retail network); Econo Lube & Tune (a franchised chain of automotive repair/quick lube services); a franchised network of mobile services consisting of AutoQua\®, Aero-Colours® & Drive N Style® (specializing in automotive interior reconditioning and maintenance, paint refinishing and restyling services for Car Dealerships) and Tortal.net (developer of on-line training solutions for a variety of industries). Management team members serve on the industry association boards, the IFA and AAIA.
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