23 - 25
OCTOBER 2014
Trieste - ITALY
TriestEspresso Expo 2014
Press folder
Highlights
History of TriestEspresso and the Old Free Port
The exhibitors
ICO and CIC: an analysis of the sector
A glimpse of the market: the inaugural conference
Conferences: news from the sector
Coffee tasting and testing
illycaffè, star of the collateral events
Advanced professional training: business strategies in bite-sized chunks
SCAE: competitions and professional training
Underground coffee: coffee in the cave
Curiosities
IN ADDITION TO TRIESTESPRESSO
Aries - Press and Communications Office
Andrea Bulgarelli (head) +39 040 6701264 – + 39 335 7824405 –
Susanna de Mottoni +39 040 6701216 –
HIGHLIGHTS
Twelve years of the international fair of espresso coffee
The most important event dedicated to espresso coffee, sponsored by ICO - the International Coffee Organization, a reference point for all those who work in the coffee sector.
TriestEspresso Expo, a biennial fair started in 2002, is back for its seventh edition from 23 to 25 October 2014, organized by Aries in collaboration with Assocaffè Trieste. This year, for the first time, it will take place in the Porto Vecchio, right next to the warehouses where coffee was stored from the end of the 1800s.
Producers of green coffee, leading producers of roasted coffee, coffee machines, machinery, accessories and services: the best of made in Italy and more will be presented with their latest developments.
The fair has two distinctive features: a focus on espresso coffee - not on coffee in general - and that it is a trade fair, and thus offers concrete business opportunities. These two elements put together distinguish it from the increasingly numerous events dedicated to coffee, which are emerging everywhere.
Many of the collateral events are focused on advanced vocational training, from the workshops and training course organized by the Specialty Coffee Association Europe – SCAE, which aim to increase knowledge of the bean (cup tasting, preparation techniques…). There will be mini lessons for managers of the coffee sector organized by Human Academy, highlighting innovative strategies to enhance your business.
And for those who arrive in Trieste by Air, Lufthansawill be the official carrier of TriestEspresso Expo 2014.
THE EXHIBITORS
170 exhibitors from 20 countries, filling the entire exhibition area with a selection of many of the industry's most prestigious brands: the stars of the seventh edition of TriestEspresso Expo.
All of the categories of the espresso coffee production chain are represented: from the producers of coffee machines, roasting machinery, coffee cups, accessories and packaging to producers of green coffee, importers, distributors, freight forwarders and coffee roasters. Among them are the main brands, which symbolize Italian quality, because TriestEspresso is the appointment that affirms the quality of espresso coffee and products Made in Italy worldwide. Of course, there are the producers of green coffee too: with India, Vietnam, Colombia and Thailand and Costa Rica present.
The list of exhibitors.
AN ANALYSIS OF THE SECTOR
The interventions of the International Coffee Organization (ICO) and the Italian Coffee Committee
What is the importance of the coffee sector for Trieste, Italy and the world? What is its value and what trends are influencing it: the seventh edition of TriestEspresso Expo opens by offering a glimpse of the sector around which thousands of professional visitors, arriving in Trieste's coffee district from 23 to 25 October, will revolve.
TriestEspresso Expo will be inaugurated on Thursday, October 23 to 10 am by the president of the Chamber of Commerce of Trieste Antonio Paoletti. Greetings from the local authorities will follow, and the opening conference with MassimilianoFabian, Coffee Association of Trieste president, Patrick Hoffer,Italian Coffee Committee president, Roberio Oliveira Silva, International Coffee Organization executive director, FurioSuggi Liverani, Trieste Coffee Cluster president.
For the occasion, Hoffer will disseminate new data from the coffee market and imports and exports, highlighting the latest drinking styles of Italians. It will be an overview of the strengths and problems of the Italian market, which is one of the most vibrant sectors of the food and beverage industry, with over 700 coffee roasters and 7,000 people working in the sector, for a turnover of 3.1 billion euro, of which about 950 million euro for export. Italy is in fact the third country in Europe for the production and export of roasted coffee, while on the global level it is in fourth place (behind Germany, Belgium and the United States) in the ranking of the largest exporters of coffee.
CONFERENCES: AN ANALYSIS OF THE SECTOR
From the candidature of espresso coffee for UNESCO World Heritage to the price of a cup of coffee
On one point the attention of the consumer and the operator inevitably meet: the price of a cup of coffee, or how much the product in the cup is worth, and how it is right for the consumer to pay for it. The value of the cup of coffee is the title of the conference organized by FIPE which will take place on Thursday, 23 October at 4 pm and aims to provide answers and make proposals for current and future market challenges, thanks to the intervention of scholars, economists, and the stars of the coffee production process.
“Coffee is still a very widely consumed product but the quality and service needs to revived; it often feels the squeeze of competitiveness and the presence of poor quality throughout the production and distribution chain,” explains Lino Enrico Stoppani. Patrick Hoffer, president of Italian Coffee Committee and Caffè Corsini will speak at the meeting, along with the count Giorgio Caballini of Sassoferrato, president of Gruppo Triveneto Torrefattori Caffè and Dersut Caffè.
The following day, Friday, 24 October at 4.30 pm, the quality of espresso coffee will continue to be at the centre of the debates in the Conference Hall of the Hydrodynamics Station, but from a new perspective. In fact, the project to promote the candidacy of espresso coffee for inclusion in UNESCO's Intangible Cultural Heritage List will be presented. Giorgio Caballini of Sassoferrato, the man behind the initiative, will present thenewly founded consortium with precisely this goal, which prestigious Italian brands in the industry have already joined.
The Conference Hall will also host a presentation on the producer country Costa Rica with the participation of a representative from Icafè - Instituto del Cafe de Costa Rica (Friday 24 at 12.45 pm).
COFFEE TASTING AND TESTING
An opportunity to compare, the value of research
“Coffee Bar Tasting and Testing” returns to TriestEspresso for the second time. In 2012 at the big tasting bar, organized by FIPE with the collaboration of the Research Centre for Tasters and the patronage of the International Institute of Coffee Tasters, almost 500 tests per day were carried out, identifying quality models and trends in consumption.
“Quality must be tested, not only to check validity, but also to better accompany expectations and market trends,” says Lino Stoppani president of FIPE, the most representative national association of businesses open to the public (a universe of 300 thousand restaurants, coffee bars and entertainment industry businesses), who stresses that, “The principle also applies to coffee, the most tested product in the world, subjected every day to the judgement of the most qualified taster: the consumer!”
“Coffee Bar Tasting and Testing” represents for the operators, in particular for baristi, the opportunity to make a calm and unhurried by commercial pressures comparison between many blends but it is also an ideal test for finding coffees that most customerslike, for the bars of Trieste participating in the initiative to have a picture of what the buying and consumption habits are and how they change related to the social and cultural characteristics of the consumer.
“Coffee Bar Tasting and Testing” uses the Stratus Tasting model, refined over more than 15 years of use in Italy, the United Kingdom, Germany, Taiwan, Japan, Korea, China and Brazil,” says Luigi Odello president of the Research Centre for Tasters and the International Institute of Coffee Tasters. And he adds, “The highest number of tests ever generated is more than 70,000 and this allows the detection of the most desired of Italian Espresso coffees in the different cultures, but also to see how trends change.”
Thus also at the 2014 edition of TriestEspresso operators will have the opportunity to make an unhurried confrontation between different blends guided by IIAC tasters in the use of a particular method and the results obtained, constituting an important new element in identifying the path to success in the coffee shop. At the fair, in the Conference Hall of the Hydrodynamics Station, from 23 to 25 October (10 am-6 pm) and in Trieste's bars, which adhere to the initiative (list below).
SCAE: competitions and professional training
To learn the art of tasting and about the world of the green bean
Vocational training by SCAE returns to TriestEspresso Expo: from 23 to 25 October there will be Specialty Coffee Association Europeworkshops and training sessions, in addition to competitions for baristi.
A tight timetable that proposes for each day of the three-day event in Trieste training proposals tailored to the needs of operators in the sector: coffee roasters, buyers, baristi and others who make up the espresso coffee production chain.
Among the topics to be covered in a rich calendar of SCAE training modules plenty of space will be dedicated to “how to taste espresso coffee” and cuptasting: that is, lay the foundations or train at an advanced level in tasting, perceive qualitative and quantitative differences in different types of coffee and know how to describe them.
Coffee roasting courses will be dedicated to how to manage the roasting curve and how to roast coffee, while courses on how to prepare a perfect espresso coffee and artistic cappuccino with latte art, and those on how to clean the coffee machine and use the refractometer in filter coffee will be addressed to the universe of preparation. And then of course the moments dedicated to the raw materials, green coffee, with classification systems and the study of defects in green coffee.
The SCAE events, however, are not limited to training: from 4 pm both on Thursday 23 and Friday 24 twocompetitions will be held: the “Cup taster competition” which will see the tasting champions compete and the “Brewers cup” to appreciate the art of preparing filter coffee manually.
The SCAE events will also continue in TriestEspresso initiatives taking place in the city centre: at I Drink Quality Coffee and the Trieste Coffee Festival tent in Piazza Sant'Antonio.
CURIOSITIES
Light coffee
There are large quantities of “light” or less caloric or more digestible foods: but how can a coffee be “light”? Dersut Coffee explains how on Thursday 23 at 12 noon, Friday 24 at 3 pm and Saturday 25 at 12 noon. Delicate stomachs will discover what waxes are and be thankful for them.
Augmented Reality
Even coffee enters augmented reality! Panafè has developed an app with augmented reality: do you want to see how a coffee machine fits in your kitchen or in your office? Do you want to drink a virtual coffee? Here's what you can do with this app; to be discovered at the Panafe stand.
Espresso and cappuccino flavoured Loacker wafers
The Trieste coffee fair is the ideal place to consolidate the partnership between the Sandalj Trading Company and Loacker®, the giant in the wafers and chocolate specialities market. Loacker® espresso and cappuccino flavoured wafers will be offered exclusively to visitors, a product made by the South Tyrolean company in collaboration with Sandalj professionals.
Tamarind flavoured coffee
50 years ago in Thailand coffee was still a very expensive product consumed primarily by the more wealthy households. But in coffee shops run by Chinese immigrants they began to roast other cheaper beans and seeds. Among these was the tamarind that also has important beneficial effects on health. Hilkoff tamarind flavoured coffee revokes this history and combines 100% arabica coffee with the pleasant taste and beneficial effects of tamarind.
Piazza della Borsa 14 - 34121 Trieste
Tel: +39 040 6701281, Fax +39 040 365001 - -