2017 National Voter Registration Day
Final Report
Page 1
Contents
Introduction…………………………………………………………2
By the Numbers……………………………………………………3
Election Officials .…………………………………………………5
Businesses and Brands ………………………………………7
National Nonprofits……………………………………………… 9
Community Partners……………………………………………11
In the News ………………………………………………………12
Influencer Engagement…………………………………………13
Financials…………………………………………………………15
Staff and Steering Committee…………………………………16
Partner List ………………………………………………………17
Page 2
Introduction
Voter registration is a critical point on the road to Election Day participation. Yet every year, millions of Americans take a wrong turn, missing a critical voter registration deadline or failing to update their address. Since the holiday was founded in 2012, over 1.6 million voters have registered to vote on National Voter Registration Day.
Without presidential or congressional elections in 2017, registration deadlines and resources were not as prominently highlighted. Knowing this, we lifted up the importance of county and municipal elections by engaging organizations and partners at every level, from national brands to local groups, with a ‘Be Vocal Vote Local’ message.
We’re proud to say that National Voter Registration Day 2017 was a great success! An amazing 2,851 partners participated. Thanks to their collective efforts, 124,290 voters registered or updated their registration on National Voter Registration Day.
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By the numbers
124,290+
new or updated voter registrations
9,631
volunteers
Page 4
By the numbers
250 Million
social media impressions
686
traditional media hits
2,851
partners
43
Premier Partners
Page 5
Election Officials
Since the first year of National Voter Registration Day in 2012, theNational Association of Secretaries of State (NASS) and individual secretaries from across the political spectrum have been champions of the holiday.
This year, theNational Association of State Election Directors (NASED) joined with NASS by formally passing
a five-year resolution in support of National Voter Registration Day.
The U.S. Election Assistance Commission (EAC) issued a resolution commending the efforts of local election
officials and thousands of organizations around the country to promote National Voter Registration Day.
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Election Officials: Highlights
In South Dakota, Secretary Shantel Krebs posted several short audio clips for radio and social media on Hub City Radio to remind state residents to register and or update their voter registration.
In Colorado, Secretary Wayne Williams and Deputy Director Suzanne Staiert made a series of media appearances as part of National Voter Registration Day. County election offices like Arapahoe, El Paso, and Denver county hostedregistration events, and Denver used the holiday to debut its new Mobile Voter Service and Vote Center.
In Arizona, Secretary Michelle Reagan partnered with the Undergraduate Student Government at the University of Arizona to register hundreds of students. Governor Ducey endorsed the drive saying, “It is our right and our duty to vote. You can’t change the conversation if you don’t participate.”
Over 100 county, city, and municipal agencies organized voter registration events, and NYC Votes
alone registered 2,666 voters, on the holiday.
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Premier Partners
In 2017, there were 43 Premier Partners – major national partners that engaged their networks and resources at significant levels, helping contribute to the huge success of the holiday.
Businesses and Brands
Tech and media partners are critical to increasing awareness about the holiday and engaging voters in all corners of the country. The diversity of platforms participating ensured that many Americans learned about National Voter Registration Day and had the opportunity to register to vote on September 26.
They activated across social media and in their offices, touching hundreds of millions of people in less than 24 hours to register to vote.
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Premier Partners: Businesses and Brands
Twitter kicked it off by hosting a panel discussion in Washington DC about voter registration and local elections and generated engagement through Periscope.
BET created original content unique for the BET audience, promoted NVRD on social media channels, and took part in the Twitter panel in DC.
MTV made a splash across the internet with original content like the eclectic video “What’s in the Bag.” TRL host Amy Pham also headlined an Instagram Story.
Four Square placed in-app activations in Swarm and City Guide which led to over 18,000 clicks to the voter registrationpage.
WeWork organized events at 53 WeWork offices across the country, and activated WeWork members at every location through online promotions.
Oath for Good engaged Aol.com to donate their cause module which generated over 9.8 impressions on the holiday.
Redditpromoted the holiday through in-kinds ads on the site and a blog post, which drove close to one thousand people to the voter registration link.
Tumblrpromoted the holiday through their own blogs, other social channels, and push notifications to encourage users to participate
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Premier Partners
Nonprofits
National nonprofit partners drive a large portion of the in-person field events that take place across the country on National Voter Registration Day. These national networks commit resources to engage their partners and affiliates, provide them extra support, and coordinate with the National Voter Registration Day team to increase impact.
The League of Women Voters engaged 406 chapters that registered 16,686 voters and generated 233 news stories.
APIA Voteengaged 69 Asian American and Pacific Islander groups to register voters and generated media in their respective communities.
Nonprofit VOTE
sponsored two webinars with hundreds of participants to prepare partners for their voter registration drives.
NALEO Educational Fund recruited its affiliates and distributed press releases with unique messages for
Latino audiences.
National Disability Rights Network activated networks of disability rights organizations across the country.
HeadCountleveraged their relationships with over 60 artists, entertainers, and brands to amplify the holiday to millions of people.
Rock the Vote registered nearly 12,000 people through their partnerships, original content, and online activations.
Alliance for YouthOrganizing partners showed up strong
in 2017 with their networks of local organizations registering 4,249 youth voters.
As a new partner in 2017, the Military Officers Assoc. of America reached out to active military and veteran networks across the country.
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Premier Partners: Nonprofits
Democracy Works helped bring in key technology partners in support of the holiday.
The Students Learn Students Vote coalition members activated students and administrators on hundreds of campuses across the country.
Fair ElectionsLegal Networkshared legal guides on the rules for running voter registration drives in all 50 states.
MiFamiliaVotaworked with election officials and engaged partners at high schools and colleges.
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Community Partners
The engine of National Voter Registration Day is made up by the 2,851 community partners that organize voter registration drives unique to their communities.
254
Colleges and Universities
72
High Schools
328
Libraries
207
Fraternities and Sororities
54
Health Centers
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Community Partners
Top 10 Community Partners and Registrations Collected
MOVE San Antonio
1,508
LeadMN
1,200
Pharr-San Juan-AlamoEarly College H.S.
1,200
Advocacy Alliance Center of Texas (AACT)
1,145
Latina Association of Riverside County (CA)
972
Gr. Cleveland Delta Sigma Theta Sorority
751
Kutztown University (PA)
694
League of Women Voters of Palo Alto (CA)
600
Center for Community at SUNY, Geneseo (NY)
593
Korean Resource Center (CA)
587
Stories from the Field
Baltimore, MD: Mile22 and Headcount partnered to register voters at the the Baltimore Free Farm food drive. Downtown, they partnered with the Baltimore Family Alliance to hold a family-friendly registration event at a playground. At another event in Baltimore, local rapper President Davo registered to vote for the first time, further spreading the word about National Voter Registration Day to his audience!
Monroe, LA: National Voter Registration Day served as an impetus for the local NAACP to act on the long
history of civil rights and voter engagement. The chapter developed a strategic plan to register 1,000 voters every three months until Election Day 2018. To fulfill this goal, they’re partnering with the local parish election office to organize the 150 Black churches to participate and register 20 people every 90 days.
For the list of all 2,851 partners visit NationalVoterRegistrationDay.org/2017partners
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In the News
In a year without a presidential or scheduled congressional elections, we energized our partners and influencers to help earn media attention and to raise the profile of National Voter Registration Day across the country.
Our ‘Be Vocal Vote Local’ campaign and National Voter Registration Day efforts were highlighted at every level – from school newspapers to national television headlines – and together with our partners, we promoted the ideals of registering to vote ahead of major deadlines.
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Influencer Engagement
Celebrities came out in support and expanded reach of the message of the importance of
voter registration. Youth oriented influential
platforms like Twitch and Vice further expanded the reach.
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Financials
Special thanks to the supporters and donors who make National Voter Registration Day possible, including
the Carnegie Corporation of New York, BET Networks, Facebook, State Infrastructure Fund of NEO Philanthropy, and the Wallace H. Coulter Foundation. National Voter Registration Day is a collaborative project managed and fiscally sponsored by Nonprofit VOTE.
2017 Expenses*
Personnel $ 113,781
Professional Fees$ 30,834
Printing and Postage$ 41,418
Travel and Events$ 21,310
Occupancy and Other$ 14,597
Office Expenses$ 6,327
Total Expense$228,267
*Projected year-end expenses, unaudited.
Functional Allocation of Expenses
Administrative and Development
Planning and Evaluation
Partner Toolkits and Trainings
Communications and Technology
Partner Outreach and Recruitment
Posters, Stickers, and Distribution
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Thank You
The success of National Voter Registration Day was made possible by the efforts, commitment, and cooperation of thousands of people and organizations across the country.
To everyone who made this holiday a success – and to all who workto support our democracy year-round – we thank you for leading the way.
We’ll See You Again in 2018!
America celebrates National Voter Registration Dayevery year on the fourth Tuesday of September. Go to NationalVoterRegistrationDay.org to learn more and get ready for National Voter Registration Day on September 25, 2018.
2017 Steering Committee Members
Secretary of State John Merrill, Alabama
Secretary of State Steve Simon, Minnesota
Michelle Bishop, National Disability Rights Network
Christine Chen, Asian Pacific Islander American Vote (APIA Vote)
Judd Choate, National Association of State Election Directors (NASED)
Tammy Patrick, Democracy Fund
Crystal Patterson, Facebook
RamyaRaghavan, Google
Lindsay Torrico, United Way Worldwide
Mike Turner, Military Officers Association of America (MOAA)
Arturo Vargas, NALEO Educational Fund
Staff:
Brenda Barron, Manager
Julian Johannesen, Data Manager
Brian Miller, Director
Interns:
SiddharthDivakaruni
Jasmine McGhee
Thank You to our Nonprofit Data and Media Partners for providing in-kind support and tools to make the holiday a success.
ReThink Media
Rock the Vote
TurboVote
Vote.org
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Thanks to all the partners who made
National Voter Registration Day 2017
a huge success!
2017 Premier Partners
Alliance for Youth Organizing Andrew Goodman Foundation APALA Arab American Institute Asian Pacific Islander American Vote BET Networks Carnegie CorporationCenterLinkCountry MusicTelevision / CMT Democracy Works Every Library Facebook FELNFourSquareHeadCount Higher Heights for America IndependentSector Inspire US League of Women VotersMiFamiliaVotaMilitary Officers Assoc. of Amer. (MOAA) MTV NALEO Educational FundNational Action Network National Council of Nonprofits National
Assoc. of Secretaries of State (NASS) National Assoc. of StateElection Directors (NASED) National Disability Rights Network Nonprofit VOTERedditRock the VoteSpotifyStudents LearnStudents VoteTumblrTwitter United Way Univision Vote.org VotoLatino Wallace H. Coulter Foundation WeWork YWCA
The 2,851 Partners
For the full list of national and community partners visit NationalVoterRegistrationDay.org/2017partners