2008 DECA Ontario Provincials AAM
Test 945 APPAREL AND ACCESSORIES MARKETING 1
1.In order to protect shoes from damage during shipping, producers should use proper
A.packaging. B. labeling.C.routing.D.tagging.
2.Which of the following examples demonstrates the use of satellite tracking within a distribution channel:
A.A technological system creates an efficient routing plan for transportation companies.
B.A computer system performs warehouse functions that are usually executed by humans.
C.A dispatcher has current knowledge of a delivery truck's location and destination.
D.An inventory specialist enters product status information into a handheld electronic device.
3.It is illegal for an apparel manufacturer to operate company-owned outlets to sell its products when it uses the outlets to
A.expand its product line into a new area.C.drive independent retailers or distributors out of business.
B.increase its target market.D.keep prices competitive.
4.Packaging jewelry in a biodegradable or recyclable container is one way a channel member can participate in the ethical concept of
A.social awareness. C.green marketing.
B.consumer protection. D.international marketing.
5.As a result of effectively coordinating distribution with other marketing activities, an apparel retailer is often able to provide
A.good customer service. C.free delivery.
B.low-cost custom goods. D.flexible credit terms.
6.What does a group's leader do?
A.Takes the meeting minutes C.Makes sure the group members agree
B.Puts the group on a certain course D.Follows up with everyone
7.Which of the following statements about effective listening is true:
A.Good listeners do not need to take notes. C.People can improve their listening skills.
B.To be a good listener, just pay attention. D.Most jobs do not require listening skills.
8.Which of the following is a guideline for apparel-store employees to use in communicating with coworkers:
A.Use a direct approach in speaking to an angry coworker
B.Feel free to express their complaints about their jobs
C.Be sure to share rumors and gossip with their coworkers
D.Think about what they want to say before they say it
9.Clothing-store employees usually are able to provide good customer service by considering the customers'
A.appearance. B. habits.C.wages. D.needs.
10.When customers complain, what is the general rule that department-store personnel follow in order to assure that customers receive fair and consistent treatment?
A.Store policy B. Store procedureC.Customer service plan D.Customer complaint plan
11.Before placing new items on the sales floor for customers to purchase, an apparel retailer usually
A.moves older merchandise to sale racks to make room for the newer merchandise.
B.holds older merchandise in the store's warehouse until the next selling season.
C.places new merchandise in less visible parts of the store until the older items are sold.
D.transfers the new items to a central warehouse until the inventory count on old items is complete.
12.What is an advantage to an apparel business of the perpetual inventory control system?
A.Its costs are low for the initial installation.
B.It gives continuous feedback on the amount and value of the inventory.
C.It provides accurate, up-to-the-minute data.
D.It provides figures to check the accuracy of the periodic inventory count.
13.Which of the following would be included in inventory shrinkage:
A.Office space C.Raw materials
B.Human resources D.Buildings
14.Which of the following should apparel stores do in order to maintain a unit inventory control system:
A.Prepare purchase orders C.Copy receiving forms
B.Keep accurate records D.Organize dated invoices
15.In the apparel industry, strategic management is demonstrated in which of the following phrases:
A.Planning and organizing for the future C.Obtaining funds for business projects
B.Recruiting appropriate employees D.Regularly updating business processes
16."I'm tired of the government's telling me what to do. They made me become a teacher, they determine my salary, and they even control where I can live," the worker complained. What type of economic system is this person complaining about?
A.Free enterprise C.Traditional
B.Market D.Communist command
17.Which of the following is considered the primary incentive for starting a dress boutique:
A.Competition C.Profit motive
B.Supply and demand D.Private property
18.In which of the following situations would consumers' purchasing power decrease:
A.Interest rates decrease from 8% to 7%.C.Take-home pay remains at a constant level.
B.Federal income-tax rates decrease by 1/2%.D.Pay raise is 5% and inflation rate is 6%.
19.Which of the following is an internal factor that has an effect on business cycles:
A.Political changes C.New discoveries
B.Inventory levels D.Foreign conflicts
20.Which of the following is not a benefit of international trade:
A.Availability of scarce resourcesC.Improved standard of living
B.Exchange of technology D.Higher prices for goods
21.Which of the following is one of the positive effects that an increase in international trade is having on fashion retailers:
A.Reducing speculative risks C.Opening up new markets
B.Expanding distribution systems D.Lowering supply levels
22.A positive self-concept is often accompanied by
A.achievement. C.conceit.
B.insecurity. D.failure.
23.A positive attitude toward coworkers is most likely to result in ______behavior.
A.cooperativeC.destructive
B.conscientious D.unproductive
24.Which of the following is not a characteristic of integrity:
A.Paying your debts promptlyC.Making sure you earn your pay
B.Telling the truth at all timesD.Blaming others for your mistakes
25.When an apparel-store employee reacts defensively to criticism, the result is likely to be
A.negative.C.pleasant.
B.sympathetic. D.cooperative.
26.A department-store employee's ability to empathize with someone else is limited by the number/nature of his/her experiences and by his/her
A.self-understanding.C.physical traits.
B.job training. D.job skills.
27.Which of the following is a major block to effective communication:
A.Empathy C.Prejudice
B.Interaction D.Nonverbal cues
28.You can improve your relationships with others if you
A.get to know them.C.focus on your differences.
B.socialize with them often. D.ask them a lot of questions.
29.One of the direct benefits to apparel-industry employees of being part of a team is that it can improve
A.product quality. C.expense control.
B.overall productivity. D.job satisfaction.
30.A person with vision for the future wants to
A.make important decisions. C.create positive change.
B.avoid making mistakes. D.set specific goals.
31.A bank denies a shoe-store owner's application for credit saying, "We feel that you would be unable to make the monthly payments because of your other debts." What financial report did the bank review?
A.Operating budgetC.Income statement
B.Budget D.Balance sheet
32.Which of the following is an example of a situation in which an apparel retailer might decide that it needed to decrease expenses after comparing the categories in its profit-and-loss statement:
A.Revenues are rising. C.Cash flow is steady.
B.Salaries are lower. D.Sales are the same.
33.You are a marketing-research specialist for an apparel manufacturer and have been asked to develop ideas for a new clothing item that the company might produce. In order to compile age, income, and geographic information on possible customers, you should obtain
A.secondary data from company sales records.
B.primary data from industry organizations.
C.secondary data from government agencies.
D.primary data from marketing-research companies.
34.Which of the following is a characteristic of the data collection step in marketing research:
A.The least tedious step in marketing research
B.The step in which the most mistakes are made
C.The least expensive step in marketing research
D.The step that is most interesting to researchers
35.Median is the measurement of central tendency that indicates the
A.exact middle. C.average.
B.most common response. D.distance between high and low.
36.Successful clothing-store chains know that their main responsibility is to market
A.the lowest priced items.C.what consumers want.
B.what is easiest for them to make. D.all the items they can produce.
37.Which of the following is one of the main reasons why apparel retailers have been forced to pay more attention to the needs of specific consumers:
A.Fewer differences among consumers C.Less knowledgeable consumers
B.Increased costs of mass productionD.Increased amount of competition
38.One of the first steps in the marketing planning process involves developing the ______of the business.
A.promotional methods C.basic objectives
B.pricing strategy D.distribution systems
39.A marketing plan is an important part of the overall ______plan.
A.promotional C.sales
B.business D.management
40.What type of sales forecasting method is based on the results of gathering and analyzing all kinds of numerical market data?
A.Qualitative C.Long-term forecasting
B.Quantitative D.Intermediate forecasting
41.What software program would a local clothing-store owner use to organize and sort customer information in order to mail postcards to customers about a sale?
A.Database C.Spreadsheet
B.Word processing D.Desktop publishing
42.Which of the following demonstrates a typical reason for a handbag manufacturer to keep records relating to payroll deductions:
A.Because companies need to document wages paid
B.Because some employees leave their jobs
C.Because a governing agency will review the records
D.Because employees want to know the amounts
43.Department-store retailers must keep up to date about the latest styles in order to plan their merchandise
A.assortments. B. assignments.C.estimates.D.trends.
44.A dress-boutique owner who stops a suspected shoplifter should immediately
A.search the suspect.C.call the police.
B.ask for identification. D.accuse the individual.
45.The aisles of a department store should be kept free of clutter in order to prevent
A.spontaneous combustion. C.carpet wear.
B.customers from falling. D.shoplifting.
46.What is one of the first procedures to follow if department-store employees detect a fire in the facility?
A.Contact corporate headquarters. C.Evacuate the premises.
B.Locate fire extinguishers. D.Hide the valuables.
47.Which of the following activities consumes most of an apparel buyer's time:
A.Merchandise pricing C.Promotion
B.Merchandise selection D.Sales force management
48.In which of the following situations might a project planner estimate that it will take three 40-hour weeks to complete a task that can be performed in 50 hours:
A.The business plans to observe a one-day national holiday.
B.Management organizes a two-day weekend meeting.
C.Many employees work flexible 40-hour schedules.
D.The assigned employee schedules a one-week vacation.
49.Which of the following is a reason why garment manufacturers try to control expenses in order to purchase the most modern equipment:
A.To satisfy suppliersC.To remain competitive
B.To spend excess cash D.To offer good benefits
50.Which of the following is not a reason that shoe-store employees should perform housekeeping duties:
A.To give the store a well-organized appearance
B.To attract customers
C.To support sales
D.To keep employees occupied
51.Why is it important for a clothing-store cashier to verify the change fund?
A.To make buying change unnecessary
B.To make sure the coins equal the currency
C.To make sure the total is correct
D.To make proving cash an easier job
52.Which of the following is one way that department-store chains expect their employees to show loyalty to the business:
A.Socializing with coworkersC.Ignoring safety hazards
B.Working overtime without payD.Coming to work on time
53.What department of a large apparel-store chain should a job seeker contact to find out whether the company has job openings?
A.Training and developmentC.Credit
B.Payroll D.Human resources
54.What should apparel-industry employees in today's changing world do to prevent their skills from becoming obsolete?
A.Change jobs frequently C.Delegate responsibility
B.Modify personal behavior D.Continue their education
55.In the apparel industry's channel of distribution, which activity provides goods or services to the final consumer?
A.Retailing B. MerchandisingC.Wholesaling D.Marketing
56.The marketing factor of place affects the price factor because of the costs involved in
A.opening a business. C.distributing products.
B.leasing retail space. D.preparing displays.
57.When an apparel business develops a complex pricing structure that makes it hard for the buyer to understand, the apparel business may be acting in a(n) ______manner.
A.empathetic B. responsibleC.unethical D.moral
58.Which of the following is a pricing law that is designed to help customers compare prices among similar clothing and accessory items:
A.Collusion B. UnitC.Utility D.Value
59.Government regulation is a factor that affects a jewelry store's pricing because pricing regulations prohibit
A.minimum prices.C.unit pricing.
B.price advertising. D.price fixing.
60.A promise made in a specific statement concerning the quality of a product is called a(n) ______warranty.
A.fullB. impliedC.express D.limited
61.A new fashion simultaneously appears in high-priced boutiques, moderately priced department stores, and discounters. This is an example of the ______theory of fashion origin.
A.trickle across B. trickle downC.trickle upD.cycles across
62.Which of the following is an advantage to apparel businesses that use computer databases to manage their inventory:
A.Increases efficiency C.Increases demand
B.Decreases product usage D.Decreases order accuracy
63.When the XYZ Company compares its apparel items with the QRS Corporation's line of apparel goods, it is generating product ideas by analyzing its
A.direct competition. C.research policies.
B.customers' needs. D.target market.
64."Your money back if not satisfied" is an example of a
A.recourse.B. warranty.C.guarantee. D.strategy.
65.Two major cities that influence trends and fashion in the apparel and accessory industry are
A.Belfast, Ireland and Paris, France.
B.Tokyo, Japan and London, England.
C.Milan, Italy and Liverpool, England.
D.New York City, U.S.A. and Frankfort, Germany.
66.When marketers refer to an apparel product's position, they mean its
A.importance to competitors.C.image in the eyes of consumers.
B.physical characteristics.D.location in the business.
67.The sportswear buyer has planned purchases of $13,300 for July. Current inventory is $10,800 and there is $1,600 worth of merchandise on order. What is the open-to-buy?
A.$900 B. $600C.$1,600D.$3,100
68.When positioning clothing items, an apparel company should consider the target market's
A.strategies. B. wants.C.policies. D.benefits.
69.Franklin Apparel has paid a fee to the producer of a new line of designer children's wear in order to sell the line. What brand strategy is involved in this situation?
A.Brand repositioningC.Brand positioning
B.Brand extension D.Brand licensing
70.A line of spring dresses is not selling well in February and March. An advantage of making a price reduction on these dresses now rather than waiting for the storewide after-Easter sale is that
A.customers will wait to buy other merchandise, assuming that other goods will also be reduced.
B.the dresses may catch on and sell well to last-minute shoppers just before Easter.
C.sales staff will make an extra effort to sell dresses that have price reductions.
D.money obtained from these early markdowns can be used to buy styles that may sell better.
71.Determine a clothing store's planned purchases for next month based on the following information: planned monthly sales of $23,675; planned reductions of $1,220; desired end-of-month stock of $42,725; and planned beginning-of-the-month stock of $42,225.
A.$21,545 B. $23,765C.$25,395D.$27,225
72.One of the most important factors that a handbag buyer considers when deciding on quantities to purchase is
A.the sales and profit potential of the merchandise.
B.the availability of discounts.
C.advanced dating and vendors' guarantees.
D.transportation charges.
73.The role that promotion plays in apparel and accessories marketing is to
A.ensure that businesses offer appropriate products.
B.determine what consumers want and need to buy.
C.help businesses to keep their prices competitive.
D.communicate the benefits of the products to buyers.
74.Which of the following is an example of an institutional promotion:
A.A newspaper ad featuring the "special-of-the-week"
B.A billboard featuring a clothing store's social concerns
C.A radio spot featuring the comfort of a specific type of shoe
D.A television ad featuring an end-of-season sale for swimsuits
75.When a manager of a large apparel manufacturer takes potential customers out for lavish dinners and buys them expensive gifts, it might appear as if the manager is engaging in the unethical practice of
A.slander. B. puffery.C.bribery. D.fraud.
76.An advantage in using technology such as television, radio, and the Internet is that a department store can promote its clothing items to many people
A.with minimal cost. C.without much effort.
B.at the same time. D.under difficult circumstances.
77.Which of the following is an example of out-of-home media:
A.An electrical sign located in a high-traffic area
B.An eye-appealing card placed in a mailbox
C.A calendar imprinted with a company's name
D.A poster on the wall of a subway station
78.Your new advertising client is describing what s/he wants in a print ad. S/He keeps emphasizing that "a picture is worth a thousand words." Based on this statement, what element of the print ad should you focus on?
A.Copy B. IllustrationC.HeadlineD.Identification
79.When a clothing designer decides to create an infomercial to advertise a new clothing line, it can maximize its customer response rate by requesting a call to action ______the infomercial.
A.at the beginning of C.several times during
B.at the end of D.in the middle of
80.Which of the following is a housekeeping duty needed for the regular upkeep of displays:
A.Removing trashC.Replacing lights
B.Sweeping aisles D.Vacuuming carpet
81.Point-of-purchase displays contribute to a clothing store's merchandising efforts because
A.point-of-purchase displays are provided by suppliers.
B.customers find these displays to be informative.
C.customers can purchase directly from these displays.
D.point-of-purchase displays protect goods from shoplifters.
82.In order for a clothing boutique to coordinate its displays and its advertisements, the clothing boutique should set up its displays of advertised goods
A.by the time the ad appears. C.when customers request the goods.
B.after the ad has appeared. D.during the time the ad is appearing.
83.Which of the following is an example of an intangible product that a department store offers:
A.Designer fragrance C.Flannel pajamas
B.Cosmetic makeover D.Leather shoes
84.Which of the following is an example of a salesperson solving a problem to provide the type of service that helps to maintain good relationships with customers: