Class Overview

General Class Information
All fields must be completed and posted in UVaCollab and World Viewable in SIS no later than two weeks prior to registration.
Subject Area
Catalog Number / PSMT 6070 / Class Title / Social & New Media eMarketing
Credit Type / Credit
Undergraduate
Graduate
Noncredit / Delivery Method / P (In-Person)
CI (Classroom/Internet)
WB (Web-Based)

1.  Class Description (Use the SIS 400 characters from catalog description)

Explores how new media is being used to create relationships, market products and services, engage key audiences, create brand awareness, and drive loyalty. Covers techniques such as social networking, wiki’s, widgets, blogging, podcasting, webcasting, social bookmarking, mobile marketing, and mashups.

2.  Learning Outcomes

• Learn how to critically evaluate paid and free new media tools

• Understand where social media fits into the marketing mix

• Understand the basic components of a social media plan

• Understand how businesses, non-profits, and public sector organizations are using new media techniques

• Learn how to evaluate social media campaigns against metrics that affect the bottom line

• Learn how to evaluate the resources needed to implement a social media marketing plan

• Learn cutting edge marketing tools and techniques on leading social networks like Facebook, Twitter, Instagram and Pinterest

• Learn how to dissect a company’s social media strategy

3.  Assessment Components

Weekly Class Assignments 35%

Attendance and Class Participation (includes in-class participation and postings and participation on class blog/forums and class social networks) 35%

Final Project 30%

Total: 100%

4.  Required Text (include ISBN, specific edition)

“The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly 5th Edition”, by David Meerman Scott.

5.  Required Additional Resources and Technical Components

Students will need to purchase a headset with a microphone. You can purchase these at stores such as Best Buy for approximately $30.

Students will need to have a computer and internet connection. Either a Mac or PC will work. Windows 2007 or higher is recommended. Students need to be familiar with Microsoft Word and Powerpoint.

6.  Other Class Expectations (for Classroom/Internet and Web-Based classes, specify any live (synchronous) meetings dates, times, delivery mode)

All course interaction will take place on UVaCollab. Classes will meet weekly and synchronously each Wednesday from 7:00 – 9:00pm EDT starting Jan 25th and ending April 2016 in a virtual classroom provided by Blackboard Collaborate, a webinar platform which is also accessed via UVaCollab. These live sessions are all recorded so that, if work causes a student’s absence, the recorded version can be viewed in Blackboard Collaborate during the week following the class.

Class attendance is mandatory. This is an online class. If unforeseeable circumstances arise that result in a student’s inability to log on for a period of time, he or she is expected to discuss the situation in advance with the instructor, and to make up any assignments. Failure to do so will result in a decrease of at least one letter grade.

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