S. YESURAJU

~ Contact:+ 91 –97410 51657~ ~ E-mail: ~

~Career interests~

 Business Analytics Market ResearchBusiness Intelligence

(For Pharmaceutical/Healthcare/FMCGverticals)

PROFILE
B. Pharm. (Honours) M.Pharm. from BITS-Pilani.
Currently Business Analyst for The Nielsen Company at TATA Consultancy Services, Bangalore.
Total 2 years of Analytics experience.
For Nielsen’s clients Analysing sales data, consumer behaviour, brand health and competitors, trend analysis and reporting with insights forhelping strategic business decisions Retail & Healthcare industry  European geographies.
[Won Star performer award twice from AC Nielsen for functional excellence & demonstrating core values]
Tool expertise: SAS (BaseCertified)and MS Excel
Conceptual expertise: Pharmaceuticals & Retail, Market Research & Business Analysis, Statistical analysis

ACADEMIC CREDENTIALS

B.Pharm. (Honours) from BITS, Pilani. Scored 7.70 / 10 CGPA

M.Pharm. (Honours) from BITS, Pilani. Scored 7.72 / 10 CGPA

M.B.A (Project Management)– Correspondence (DDE, SMU)

Academic Accolade: Scored 96.2% in XII Standard Examinations

Additional Qualification:Certificate course on IPR Management (Advanced) from WIPO, Switzerland.Scored 90.0 %

KNOWLEDGE PURVIEW

  • Qualitative and Quantitative research (using both primary & secondary data)
  • Utilize databases to extract, interpret data and understand market trends
  • Apply statistical techniques to convert complex data sources into meaningful analysis
  • Perform trend analysis, competitor analysis, gap analysis and opportunity studies
  • Story boarding and presentation skills topublish periodic brand KPIs using charts
  • Interpersonal and communication skills to operate effectively

MS OfficeSuite (Word, Excel, PowerPoint, Access)

Analysis tools:SAS Base, MS Excel, Nitro, CASE, Answers, SPSS, Prism

PROFESSIONAL WORK EXPERIENCE

Work Experience [total 2 Years]:

  • Tata Consultancy Services – The Nielsen Company (AC Nielsen), Bangalore [2011-Present]
  • Business Analyst at Analytics & Insights wing for Benelux regions
  • Debriefing calls, obtaining business issue & specifications and defining business analysis
  • Building KPI reports & business presentations with insights based on sales performance
  • Performing consumer behaviour trend analysis and competitor analysis
  • Manufacturers: Unilever, Nestle, MARS, Kraft, SC Johnson and BAT
  • Retailers: Tesco, Carrefour, Delhaize and Kruidvat
  • Balaji Group of Institutions [BIPS], Andhra Pradesh [2011]
  • Assistant Professor, Pharm. Analysis (Biostatistics)
  • Subjects: Pharmacokinetics, Intellectual Property Rights, Biostatistics, Quality Assurance and Regulatory Affairs
  • Research designs, Regression analysis, multivariate analysis and time series analysis with drug release profiles and kinetic data modelling for predicting release rates.
  • Best faculty recognition for adopting innovative teaching methodologies to inculcate researchenvironment among students.

Internship Experience at following organizations [total 1.5 Years]:

  • Torrent Research Centre, Ahmadabad
  • Central Drug Research Institute (CSIR), Lucknow
  • Central Food Technological Research Institute (CSIR), Mysore
  • Involved in ongoing research work at all three research organizations mentioned above

PERSONAL DOSSIER

Date of Birth:08.06.1986

Gender:Male (Unmarried)

Linguistic Abilities:English, Hindi & Telugu

Current address:Electronic City, Bangalore

Permanent address:West Godavari, Andhra Pradesh

Work location : Willing to work in any location

DECLARATION

I, Yesuraju Sayila hereby declare that the information provided here is true to the best of my knowledge

Date: December, 2012

Place: Bangalore