World's First Living (Dead) Billboard Unveiled in London
TUESDAY 5SEPTEMBER 2017
WORLD'S FIRST LIVING (DEAD) BILLBOARD UNVEILED IN LONDON
FEASTING ON THE WALKING DEAD FRIGHT FACTOR!
Thorpe Park Resort unleash walker-infested billboard to launch
Fright Nights 2017and two new ‘The Walking Dead’scare mazes
- Fright Nights advertising campaign sends Londoners into a frenzy
- Two horrifying new mazes based on the TV series The Walking Dead launch at Thorpe Park Resort on 29 September
- The mazes will coincide with the launch of The Walking Dead season 8 on FOX this October, and the landmark 100th episode
LONDON, 5 September 2017:Thorpe Park Resort has today unveiled a gory billboard featuring walkers feasting on blood and entrails, to promote two newexclusive The Walking Dead mazes. It marks the launch of the theme park’s annual 'Fright Nights' season starting on29th September, which will be biggest in its history, running for more days than ever before.
The living billboard, which soakedunaware passing commuters in blood and guts this morning in London, was created using over50 kilogrammes of offal (animal organs and entrails) and blood.
Thorpe Parkin Surrey has secured an exclusive deal with the U.S. television network AMC to launch two new live-action attractions based on the globally renowned TV seriesThe Walking Dead. The mazes coincide with the premiere ofThe Walking DeadSeason 8 on 23rdOctober at 9pm on FOX and the landmark 100thepisode.
The indoor maze called The Walking Dead: Living Nightmare will see visitors experience terrifying iconic scenes of the global phenomenon, including the world’s first live attraction featuring of season 7. They will join other survivors on the brink of death at the mercy of the notorious Negan.
In The Walking Dead: Sanctum, guests will experience a live-action outdoor maze like no other. Following in the footsteps of survivors, they have to navigate their way past the roaming walkers or risk being captured.
Marketing executives at Thorpe Park Resortare trialling the new interactive gore-fest billboard in East London, with a view to rolling out the new advertising format nationwide in September and October. Mounted on a truck, it will be touring London to promote Fright Nights this autumn.
Dominic Jones, Divisional Director, at Thorpe Park Resort said,"Fright Nights is THORPE PARK Resort’s biggest event of the year, and we’re hugely excited to bring the worldwide phenomenon that is The Walking Deadto our visitors. Each of the two specially built mazes are absolutely terrifying and are definitely not for the faint hearted.”
As part of the advertising campaign, the walkers also took to the street armed with sandwich boards and golf sale signs to promote the two new attractions sending East London hipsters into a frenzy.
For more information please contact:
Sam Corry at Taylor Herring - / 0208 2065151
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Notes to Editors
This year’s Fright Nights at Thorpe Park Resort in Surrey will run between:
Friday 29th September –Sunday 1st October
Friday 6th October – Sunday 8th October
Friday 13th October – Monday 16th October
Friday 20th October – Tuesday 31st October.
Thorpe Park Resort will be open on these dates between 10am – 10pm. Fright Nights starts from 3pm on most days and half-term mazes will be open from 12 noon.
The two new attractions for 2017 are themed around The Walking Dead. The indoor maze is called Walking Dead: Living Nightmare and the outdoor maze is called Walking Dead: Sanctum.
Other mazes returning for 2017 include: SAW Alive, Big Top and Platform 15.