Business Unit / International Region – Northern Europe
Location / Munich (Germany)
Job Group / 4B
Key Relationships
Reports to: / Regional Director Northern Europe
Responsible for: / N/A (indirect)
Key relationships: / Regional Dr, Area Manager, Commercial Marketing, Global Brand teams; Agency partners, Commercial Finance.
Job Purpose
Actively contribute to achieving the ambitious regional goals for the prestige and innovation portfolio through coordinating local and global marketing activities as well as developing regionally relevant initiatives.
Lead own budget and distributor-based resources.
Key responsibilities and critical success measures
- Work with Regional Director to ensure local Prestige Plans are aligned with DEM and NE strategies.
- Develop and lead execution ofprestige specific marketing programs and tools that will support delivery of ambitious growth goals of the Prestige and Innovations portfolio within the region.
- Coordinate execution of regional and local brand plans as well as shopper marketing initiatives in line with Global Brand strategies, budgets and customer needs across ATL, off trade and on trade channels
- Jointly manage and support local prestigefield managers alongside distributors, develop and execute training & tools, set and monitor individual target KPIs.
- Drive NPD agenda and own process for Northern Europe, liaising with global brand team, Regional Dr, Area Manager and local markets to identify business opportunities, make recommendations and successfully launch new products.
- Develop and share best practices across region and beyond to the wider business.
- Set and manage owned A&P budget, monitor and ensure spend level in relation with commercial marketing.
- Monitor third party agencies A&P spend in line with agreed budget for prestige range.
- Build and maintain effective relationships with WGS and partners’ commercial teams,marketing teams, Brand Ambassadors, KAM’s, On and Off Trade teams to drive the correct brand portfolio strategies execution.
- Support in the brand planning process, build and maintain strong communication channels with the Global Marketing Team/s to ensure the relevant guidance and the delivery of business results whilst addressing local needs
Functional Competencies / Function: / Marketing
Creating and Innovating
Produces new ideas, approaches, or insights; Creates innovative products or designs; Produces a range of solutions to problems; Seeks opportunities for organisational improvement; Devises effective change initiatives.
Planning and Organising
Sets clearly defined objectives; Plans activities and projects well in advance and takes account of possible changing circumstances; Identifies and organises resources needed to accomplish tasks; Manages time effectively; Monitors performance against deadlines and milestones.
Delivering Results and Meeting Customer Expectations
Focuses on customer needs and satisfaction; Sets high standards for quality and quantity; Monitors and maintains quality and productivity; Works in a systematic, methodical and orderly way; Consistently achieves project goals. / Entrepreneurial and Commercial Thinking
Keeps up to date with competitor information and market trends; Identifies business opportunities for the organization; Demonstrates financial awareness; controls costs and thinks in terms of profit, loss and added value.
Presenting and Communicating Information
Speaks clearly and fluently; Expresses opinions, information and key points of an argument clearly; Makes presentations and undertakes public speaking with skill and confidence; Responds quickly to the needs of an audience and to their reactions and feedback; Projects credibility
Leading and Supervising
Provides others with a clear direction; Sets appropriate standards of behavior; Delegates work appropriately and fairly; Motivates and empowers others; Provides staff with development opportunities and coaching; Recruits staff of a high calibre
Values
Be Proud
We are proud of our brands, our heritage, and our commitment to superior quality in our products.
Be Responsible
We are accountable and are committed to performing to our full potential within our teams, and as individuals.
Be Professional
We value integrity, transparency, professionalism and constructive debate within a team working culture. / Be Entrepreneurial
We foster a forward thinking and pioneering culture that recognises the need for innovative thinking and continuous improvement.
Think Long Term
We all care deeply about the long term prosperity of the business and understand that this long term perspective gives us a major competitive advantage.
Be Sustainable
We wish to make a positive contribution to our communities and to our environment.
Knowledge, Skills and Experience
- Higher education to BA, BS (or equivalent)
- 7+ years experience in consumer marketing, developing and executing Brand Plans and launching innovations, ideally in a Prestige/Luxury environment.
- Creative with a flair for crafted products; entrepreneurial and organised.
- Productive - Capable of handling a high volume of business building tasks simultaneously
- Strong project management skills, experience working with agencies and customers to deliver brand programmes.
- Need experience of an international environment; speaking fluently Germany and English, French is a plus.
- Ideally with commercial experience and strong interpersonal skills.
Personal Characteristics
- Team player – able to work across different informal teams; good at nurturing relationships internal and external.
- Creative thinker - suggests new ideas, concepts and approaches
- Reliable – consistent delivery of programmes in line with timetable and budget
- Self starting – capable to taking the lead and making progress on own
Created By: / Jean-Christophe Terzaghi / HRBP: / Anne Horn
Date: / 19th September 2015 / Date: / 15/12/15
Date of last revision: / 19th September 2015
08 November 20181