Warsaw, ……………………………….

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Dear Sir or Madam,

Dear Sirs,

With reference to our telephone conversation we would like to present our company’s offer.

Grupa Marketingowa TAI was established in 1989. As one of the first companies on the Polish market Grupa Marketingowa TAI has been promoting the concept and the need of proper usage of economic information since the beginning of the Polish political transformation. At present Grupa Marketingowa TAI is one of the biggest companies dealing with gathering and processing the economic information. We administer the network of seven subsidiaries and many co-operating companies localised in the main economic centres of Poland.

For all these years we have developed our company and widened the range of our services in order to meet customers’ demands. At present, apart form the generally grasped economic information, we deal with such fields as: monitoring of the press, direct marketing, media relations and event marketing (the organisation of special events of all kinds).

Comprehensive and complex monitoring of the press is one of the basic tasks we have been concentrated on since setting up of the company. The systematically trained team of qualified analysts deals with the complex analysis of the press, using the most modern computer solutions as regards our customers’ needs.

Every day we monitor over 500 of periodicals (from daily newspapers to monthly magazines, regional, nationwide and trade magazines) different bulletins of public orders and over 15000 of Internet sites. Thanks to the information that we provide you are able to gain important data about your company and trade. Thanks to that information you can plan efficient marketing actions.

Press service prepared for you can consider such issues as:

  • information about your company and your products
  • information about the competition
  • monitoring of articles and advertisements
  • information about auctions and orders for services, supplies and contractor’s services
  • information about the economic situation of the nation-wide market and local markets
  • information about market trends in different trades

Apart from the monitoring of the press we are able to perform services connected with the analysis of the effectiveness of your press information. We are able to deal with the creation of your company’s image on the market.

The efficient monitoring of the press should, first of all, consist in the analysis of the content. This method’s results are objective and comparative, enabling to get to know better the image of a company in the media and enabling quick reaction in case of unfavourable trends.

We would like to offer the services in the scope of all kinds of the press information analysis: qualitative and quantitative.

The ‘media relations’ service has been offered only by the specialised Public Relation agencies and its costs have been excessively high. Grupa Marketingowa TAI would like to offer this service along with the monitoring of the press and the press information effectiveness analysis.

Media relations include an efficient and a consequent presentation of your company and its image on the Polish media market; the promotion of a product and services, company’s logo. Thanks to media relations you can create your image in a way more efficient and reliable than traditional advertisement. Thanks to these activities we can make the issues that are directly or indirectly important to the market image of

your company be a subject of an open discussion in the media. Thanks to this service you will become the leader of the media opinion in the chosen range.

Within the frames connected with media relations the range of our activities includes:

co-operation with the mass media

caring for a positive image of a company in the nation-wide and local media

creating and supporting the group of journalists dealing with the issue you are interested in

the analysis of the current situation and the trends on the market of information about your company and your competitors, the monitoring of the press and the analysis of the press information effectiveness

working-out and preparing press materials, current information, press releases

organising press conferences

Our advantages, thanks to which we are able to serve you in
a professional and totally efficient way, are: our experience, the nation-wide range, complexity of services and the fact that we are direct executors of the press monitoring and the press information efficiency analysis (the aspect of prices).

Our second proposal, connected with the building of a company’s image in an internal and external environment, includes the activities in the scope of event marketing.

On your request we can deal with the organisation of any meetings and special events ranging from small conferences, seminars, banquets to mass events. Such events are, at present, one of the most efficient and popular forms of promoting a company not only among its present and potential customers, contractors but also its employees. Interesting ideas and their competent realisation guarantee our professionalism.

Within the frames of event marketing we organise:

seminars

training courses

integration and jubilee events

meetings for employees

mass events

picnics, galas, etc.

Services connected with direct marketing pose another group of services, which we would like to offer. Nowadays your customers expect to be treated individually, and we enable that thanks to the activities offered within the frames of direct marketing.

  • The most reliable databases – hundreds of thousands records updated every day in:

- the static depiction including basic telephone and address data

- the dynamic depiction – created individually according to the customers’ needs

  • Telemarketing – we can carry out, on behalf of you, any market research considering the needs of potential customers
  • Direct e-mailing – in a short period of time we can enable you to reach the widest range of customers with a detailed written offer.

We are convinced that the co-operation with Grupa Marketingowa TAI may prove maximally effective and desirable for the realisation of your needs. Moreover, we believe that soon you will take advantage of the whole range of services that we offer to our customers in a larger extent.

In case of any questions or remarks we are at your disposal.

At the same time, we would like to inform you that using the services of Grupa Marketingowa TAI you have a possibility to exercise allowances in the necessary payments to PFRON, according to the Act of 27 August 1997 about vocational and social rehabilitation of the handicapped. (DZ.U no. 123, pos. 776, with later amendments)

Yours faithfully,

…………………………………..

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Grupa Marketingowa TAI Sp. z o.o. ul. Łukowska 46, 04-133 Warszawa, tel. (22) 612 1260, fax (22) 612 08 86,

NIP: 113-23-93-178, REGON: 015309912, Kapitał zakładowy spółki: 1.906.000 zł.

KRS: 0000145319 Sąd Rejonowy dla M.St. Warszawy XIII Wydział Gospodarczy KONTO: Raiffeisen Bank Polska S.A. ul. Jubilerska 10,

04-190 Warszawa Numer rachunku: 79 1750 0009 0000 0000 0477 8154

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