WINNING IN A GAME CHANGING MILLENNIAL-DRIVEN MARKET PLACE

World’s First Millennial Business SummitLaunches in London

April 13-14th 2016, Victoria House, Bloomsbury

Featuring150 world-class speakers on 3 stages, 40 showcase exhibits andlive showcasehubs across 4 industry sectors

Millennials make up 280 million of the world’s population andare predicted to have a global spending power of £8.9 billion by 2020. This powerful consumer is young, creative, controversial and constantlybuckingtrends. They’re curatorial in their personal and professional lives, discerning in their outlookand are fast becoming leaders and game changers of the 21st century.

On April 13th and 14th 2016,Millennial20/20will gatherover 2,000 brands, companies, founders and start-ups to delve deep and understand thishighly desirable Millennial consumerand the future marketplace they create.

With the “Uber effect”transforming theretail landscape,this is the ultimate opportunity for businesses toevolve in a digitally savvy consumer environment, bursting with new business models and trends.Millennial 20/20 will look closely at innovation, technology and creativity as the core disruption drivers for Millennial businesses.

With four dedicated industry tracks of fashion and beauty, food and beverage, travel and hospitality, and sport and fitness, Millennial 20/20 will feature highly curated and challenging discussions across eleven pillars;marketing, retail, design, mobile, payments, video, social, e-commerce, CRM, big data and merchandising.

Founded by entrepreneurs Rupa Ganatra, Viktoria de Chevron Villette and Simon Berger, Millennial 20/20 will provideaccess to world-class influencers including The Cambridge Satchel Company’sCTO Jonny Wooldridge, Formula E’s CEO Alejandro Agag,Eataly Net’s CEOFranco Denari and Pepsico’s Senior Digital Director Becky Taylor, to name a few. Over the two-day period, the Summit will showcase creative ideas and experiential content hubs from some of the world’s most innovative brands and offer all participants unparalleled networking opportunities.

Rupa Ganatrasays of the first ever Millennial Business Summit,“Staying relevant in a millennial-driven market place requires constant innovation, creativity and risk-taking by businesses. Bythe end of this decade Millennials willhave a global spending power of over £8.9 billionand are already reshaping the economy.We feel it is paramount to bring this to the forefront of the global discussion in 2016.”

Viktoria de Chevron Villette added,“Change is unavoidable because the generation that is now taking control of wealth and spending hasdeveloped a very different, tech-obsessed consumer taste.Adaptingand reacting has never been so necessary for any consumer relatedcompany, brand, start up or investor.”

Millennial 20/20 will be held at aVictoria House - a unique and immense London warehouse space, fully in keeping with the discerning drivers of the future economy. Warning: mints and branded pens will be absent; it’s all about reverse osmosis water and foraged canapés.

For more information please visit:

Contacts

For further information, tickets, images or interviews please contact:

Debora Burns / /07507 646990

Olamide Ajani / / 07903 834 757

Notes to editors

About Millennial 20/20

The Millennial 20/20 Summit is the world’s first gathering of brands, businesses and industry leaders who target the Millennial generation. The inaugural event will take place in London on the 13th-14th April, 2016, at B1, Victoria House, Bloomsbury in London.

Over the two-day period, Millennial 20/20 will host over 150 speakers, 40 interactive and experiential showcases, 50 panel discussions, 24 keynote presentations and interviews.

Millennial 20/20 is produced byentrepreneurs RupaGanatra, Viktoriade Chevron Villette and Simon Berger, founder of the IM2 Group - whose past events include Internet Retailing, Motor Sport Business Forum, Formula 100, Designjunction, eLearn Expo Series, Screen Expo, Brand Us Social conferences and a multitude of trade shows & conferences over the past 30+ years.