Service Model table

Service Model
Service / Value to Client / Notes
Showing Feedback / The agent is keeping me in the loop for potentially important pricing discussions. / Capture feedback. Report news and “no news”—it says you are on top of things.
Call Feedback / My house is generating interest. My agent knows how many calls we are getting and what that means. / Similar to showing feedback, except you are reporting volume of calls on the property, not inquiry details.
Open House Feedback / I’m being informed as to what other agents, with buyers, that actually toured the home are saying. / Sellers expect feedback. Give them correct expectations from an open house.
CMA and Pricing Reviews / My agent watches over my investment, keeping me current—whether good news or bad. / Call in person at the time you precommit to the seller, whether that’s a week or two weeks.
Marketing Activity Report / My agent is on top of relevant market changes and keeps me informed, so I’m actively involved in decisions that may need to be made. / For some people, putting it in writing in the traditional way conveys special commitment. Good information calms anxiety.
Service Feedback Survey or Report / My agent cares how I think it is going. My feedback, and other client feedback, makes my agent better and better. / Be aware of the clients’ state of mind. Thank them for feedback. They are making you better—for the next time you help them!
Keep Your Preferred Vendor List Up to Snuff / My agent has a stable of proven professionals for all aspects of this process. / Get evaluations from your sellers. Hold the vendors to standards. Replace those who don’t perform.
Followup Postclose / My agent cares about me even after the deal. He/she knows me and is my real estate go-to. / Get a referral!
Learn many great postclose techniques in step7 of this course.
Touch Program / My agent keeps me informed and in touch, yet doesn’t hound me. / A database without a touch system is useless. Include value, email, and calls.

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