WF SEM I 1.04 LAP 15 POSTTEST
Directions: Identify the correct answer to each of the following questions. Use a separate sheet of paper to record your responses.
OBJECTIVE A
1. Which of the following sport/event products is a sport event: (4 points)
a. Yankee Stadium c. ESPN The Magazine
b. Premiere of a Broadway play d. Ocean kayaking in Alaska
2. Which of the following are essential components of a sport event: (4 points)
a. Sport media c. Athletes
b. Rented-goods services d. Licensed merchandise
3. Which of the following sport/event products is a sport/event venue: (4 points)
a. Statesville Sporting Goods store c. Statesville Annual Marathon
b. Statesville Recreation Complex d. Statesville Jazz Festival
4. Which of the following sport/event products is a nonsport event: (4 points)
a. The Annual Concession Workers’ Convention
b. Monday Night Football broadcast
c. University of Nebraska Volleyball Camp
d. The Little League World Series
5. Which of the following sport/event products is a sporting good: (4 points)
a. NASCAR hat c. Yoga class
b. Sports Illustrated d. Running shorts
6. Which of the following products is licensed merchandise: (4 points)
a. Key chain c. Destiny’s Child concert T-shirt
b. Nike sweatband d. Hockey helmet
7. A baseball game broadcast on the radio is an example of (4 points)
a. a sporting good. c. owned-goods service.
b. sport media. d. a nonsport event.
8. Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use skates that are owned by the rink. Which of the following sport/event products are Dan and Kelly consuming: (4 points)
a. Rented-goods service c. Venue
b. Owned-goods service d. Licensed merchandise
9. Tatiana takes her lucky tennis racket to be restrung. Which of the following sport/event products is she consuming:
a. Rented-goods service c. Venue
b. Owned-goods service d. Licensed merchandise
10. The most basic distinction between goods and services states that goods are ______products. (4 points)
a. intangible c. branded
b. inconsistent d. tangible
11. Your high school’s basketball team went to the state championship game last year, but didn’t even make the play-offs this year. This is an example of a(n) ______sport/event product. (4 points)
a. tangible c. inconsistent
b. perishable d. consistent
12. Your band is having a concert to raise money for charity. You have 15 tickets left and must sell them before the performance on Thursday night. This is an example of a(n) ______sport/event product. (4 points)
a. perishable c. consistent
b. imperishable d. tangible
13. Simon was determined to get the new Tiger Woods golf game for his video game collection. The game cost $50 at the mall, but Simon was excited to find it for only $35 on eBay. He didn’t mind that it didn’t come from the mall. This is
an example of (4 points)
a. separability. c. perishability.
b. consistency. d. tangibility.
14. Most sport/event products are classified as (4 points)
a. pure goods.
b. a combination of rented and owned goods services.
c. a combination of goods and services.
d. pure services.
15. Which of the following is a sport/event good made available through a sport/event service: (4 points)
a. Workout session with a personal trainer
b. Tennis racket repair at a country club
c. Water bottle sold at a health club pro shop
d. Aerobics classes at a health club
16. When you buy a softball glove, you are purchasing a pure good, but during the process you receive ______service. (4 points)
a. sport c. owned-goods
b. customer d. rented-goods
17. The overall impression consumers get from a sport/event product’s unique name, design, or symbol is the product’s
a. brand. c. performance.
b. quality. d. reliability.
18. Which of the following is a reason that sport/event marketers use branding:
a. To give their products positive, memorable names
b. To use logos and trademarks
c. To distinguish between goods and services
d. To make their products stand out from those of the competition
19. When you see the Boston Celtics logo, you instantly recognize it. This is called brand (4 points)
a. loyalty. c. awareness.
b. quality. d. image.
20. Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand (4 points)
a. loyalty. c. awareness.
b. quality. d. image.
21. Mario loves Reebok running shoes and won’t buy any other kind. This is called brand (4 points)
a. loyalty. c. awareness.
b. quality. d. image.
22. Chloe decided to buy a certain brand of swimwear because she knew it would last for several summers before wearing out. Which dimension of product quality was she most interested in? (4 points)
a. Performance c. Serviceability
b. Durability d. Features
OBJECTIVE B
23. Since a team’s performances are inconsistent from game to game, sport/event marketers might try to attract consumers by (4 points)
a. discontinuing group discounts. c. lowering ticket prices.
b. changing venues. d. raising ticket prices.
24. Bo and his friends went to the State Fair. The fair itself was great, but they had trouble finding a place to park, several of the ride attendants were rude, and the bathrooms were really dirty. Overall, Bo and his friends gave the fair a “C”
rating. The close link between the fair and all the product elements involved with the fair is known as (4 points)
a. smoothing. c. perishability.
b. consistency. d. separability.
25. Since attendance is usually low after school starts, a water park offers a 25% discount on admissions during the first two weeks of September. This is an example of
a. smoothing. b. separability c. consistency. d. branding.