West Marine Is a Boat Retail and Wholesale Company

Using West Marine for this Assignment:

West Marine is a Boat retail and wholesale company

ABOUT 1700 words +APA

BooK used is John, J., & Johan, N. (2014). Business Process Management, 3rd Edition. [VitalSource Bookshelf version]. Retrieved from

Part 1: Information About the Organization You Selected Identify and provide details regarding the organization for which you will be presenting information about the BPM model. Basic information: Company name, location, size, and primary business area (What does the business do?). Also, describe what connection you have to the organization, if any. If not, explain how you will gather information about their operations. Implementation strategy: (Use the model by Treacy and Wiersma in Chapter 13 and identify which one of the three strategic options fits the company’s approach the best; explain how and why) The three strategic options are Customer Intimacy , Operational Excellence and Product Leadership.

Part 2: Information About the Process you Selected Describe the specific business process that you have selected to analyze in your Assignments. Clearly state: 1. The objective of the process. 2. The scope: Where the process begins and ends. 3. A brief description of those involved. Explain each item: ? Significance: Does this process have some strategic significance or a significant impact on the operations of the organization? Would company executives care about changes to the process? Explain your answers. ? Scope: Does this process have various stakeholders, in addition to multiple people involved in its execution? List both the stakeholders and the various people involved in carrying out the process. ? Clarity: Is it possible to identify and list the steps in this process, from beginning to end? Briefly list at least five steps, including who executes them. ? Outcomes: Are there specific goals and deliverables associated with this process that can be listed and measured? Describe at least two. In order to ensure the process you select is rich enough to support this project, your answer to the items in the preceding checklist must be “yes.” If you find that you cannot answer the questions above, you will need to pick another process. Otherwise you will have difficulty with subsequent Assignments.

Part 3: Strategic Justification 1. Why should the company undertake a BPM project on this process? (What Kaplan University School of Business MT 400 Unit 2 Assignment are some triggers based on Table 4.1?) 2. How can this business or organization benefit from a BPM effort?

Part 4: Alignment of the Process to the Company Strategy Based on the concepts in Chapter 13, assess the following elements: 1. How well does the process you selected support strategic choice (based on #1–3 above)? Your analysis should be specific to the selected business process and not a general discussion of the business. 2. Where in Table 13.6 would this process fall with respect to the BPM activity and approach? Explain. Grading note: In the grading rubric below, you will see a section on analysis and critical thinking. The points in this section will partly be based on your ability to apply the concepts discussed in your Assignment to the specific circumstances and details of the process/organization you selected. Writing in general terms, without applying the concepts and analyzing your specific project, may get you points in the content section, but you will lose points in the analysis.