Current USPs

  1. Well known and trusted: We securely hold over 50% of Union County deposits, you’re safe with us!
  2. Established: We have been in business for almost 150 years; established 1867 and still going strong
  3. Staff that you recognize and remember: Our turnover rate is one of the lowest in the state
  4. Confidence in your choice: 93% of customers that open an account with us, stay with us
  5. Locally owned and operated: Our employees, stockholders, and board of directors are the people living and working in your community; people you can see and talk to in person.
  6. High standards of doing business: Consistently ranked in the top 20% of Top Performing Banks in the state, we hold ourselves to a higher standard than other banks
  7. Convenient hours: Open 6 days a week to meet your needs, we know your life is busy
  8. Invested staff: 40% of our employees are stock holders, they believe in our brand
  9. Care for our community: 80% of our employees are actively involved in clubs and community organizations in the areas we serve
  10. Recognized as excellent by our community: consistently voted Union County’s Best Financial Institution since 2010
  11. Stress less: We have automatic overdraft protection for those “oops” moments
  12. Personal attention: Our lobby is staffed with customer specialists who are ready to help meet your specific needs
  13. Quick decisions: 100% of our loan decisions are made locally and we guarantee a response within two business days
  14. Personal Attention: The same person who helps you apply for your loan will be the person helping you close on your loan
  15. Easy payment: All payments will always go to the same place
  16. Customization: We can customize loans to fit your unique needs
  17. Here to answer your questions: We have a loan officer on staff every day that we are open
  18. You’re in good hands: Richwood Bank has experienced over 10% loan growth every year, over the last 5 years
  19. Conveniently apply online: All online applications will be followed up on the next business day
  20. Check your account any day, any time: Online and mobile banking are available to you 24/7/365

New USPs

1.  Enjoyable Experience: Our lobby’s are meant for more than transactions, we offer free Wi-Fi and have gourmet coffee drinks available to purchase for your enjoyment

We are currently drafting plans to remodel our branch lobbies to include a café. We will sell reasonably priced coffee and coffee based drinks and will provide free Wi-Fi for visitors to use while they enjoy their beverage. The first lobby is scheduled to begin its remodel in January 2015.

2.  Rewards when you want them: Use your buzz points when and where they best suit your needs, no expiration date to worry about

We have partnered with Buzz Points, a rewards program based out of Austin, Texas, that allows customers to gain points for purchases made with their enrolled debit card. Local merchants can join the program to reward customers with even more points, thus driving business their way. These points do not expire and can be redeemed in numerous ways. This information will be included on marketing materials for the Buzz Points program.

3.  In your reach: Our prices are 25% lower than our competitors and we are located right here in central Ohio (this is referring to our marketing services)

Richwood Bank will begin offering professional marketing services from our marketing team in the next 2-3 months. We are in the process of designing promotional materials to present to our business customers and Buzz Point merchants. Our pricing structure will be centered on business value packages and we will also offer a la carte pricing for one time services. The pricing we are establishing for these services will beat our area competitors’ prices by at least 25%.