Collingswood Farmers’ Market2014 Season
......
/ David Hodges, Market Director856-854-8385
Borough of Collingswood
678 Haddon Avenue, Collingswood NJ 08018
A project of the Borough of Collingswood
Dear Market Participants,March 15, 2014
Welcome to the Collingswood Farmers’ Market Pre-Season!
In about six weeks, we’ll be getting together again to celebrate the bounty of our local farms and food producers at the fifteenth installment of New Jersey’s favorite farmers’ market. Most of the commerce and camaraderie will be wonderfully familiar. We can’t wait.
As we did last year, we’ll host a rotating roster of small guest vendors throughout the season, and welcome artists and crafters for the 2nd Annual Handmade Holidays. We’ll also celebrate one another and our success with the annual Vendor Appreciation Luncheon on Saturday, September 27.
Market Director David Hodges will be the go-to guy on site on Saturdays. Cass Duffey will handle advertising and sponsor relations. Aimee Eckert administers the Art and Craft participants. And Tricia Burrough will take over the Friends of the Farmers’ Market (FOFM), following a long and masterful run by Anne O’Donnell Vogelman (who created the role for the stage ) and Anne Carroll, both of whom are retiring from their positions.
You’ll receive one of three different contracts to reflect the different vendor types.
- Farmers/Growers will receive the usual package complete with crop lists.
- Non-farm food vendors who sell baked goods, prepared foods, or non-foods, will receive a smaller package more relevant to your actual product line.
- Guest vendors will be invited to choose up to 12 Saturdays between May and October.
Prices have stayed the same for 2014, but legacy vendors may elect to pay for the full season in advance or pay 1/2 upfront and 1/2 on or before July 15. Call David withany questions at (856) 854-8385.
With luck (and 26 sunny Saturdays, plus November) this will be our best season ever!
Don’t forget! The Prepaid Application Deadline is Friday, April 11!
David Hodges
Market Director
2014 Checklist for Grower Vendors
To assure a complete application, check off items as you complete them.
The Grower Vendorscategory includes producers of agricultural and landscape products, herbs, flowers, seafood, meats, eggs, honey, and dairy.
Complete the Application for Grower Vendors (page 3). Indicate what dates you will attend).
Check here if you request permission to Park a Vehicle in your location. (Minimum 2 spaces.)
Use Fee Calculator (page 4) to determine your Full Season Fee.
Include a Plot Plan of your farm with your application indicating where crops are grown.
Complete the Tablecloth Resale Requests (Green and Red) pages 6 and 7, if applicable.
Include your Insurance Liability Certificate in the amount of $1,000,000. Language for the certificate is found in the Market Rules and on the Sample Liability Certificate (page 12).
Check here if you accept Credit Cards.
Check here if you require Electricity for your operation.
All food vendors must be ready for a Board of Health Inspectionon your first day at the Market. The application and the inspection are your responsibility. New vendors must contact the County before your first Market day. Prepared food vendors must obtain your Mobile Vendor License from Camden County Department of Health prior to your first event.
Your contact at the Food Surveillance Unit, DOH is Matthew Grochowski (856) 374-6052.
EITHER: Enclose $50 Application Fee payable to COLLINGSWOOD FARMERS’ MARKET.
OR: Enclose Full Season Payment. Application fee waived for pre-paid applicants.
OR: Enclose your 1st Installment Payment plus the one-time $100 Installment fee.
Mail market Application with payment, crop list, insurance certificate and voucher (page 5).
by FRIDAY APRIL 11, 2014.
Market Director David Hodges, Collingswood Farmers’ Market,
678 Haddon Avenue, Collingswood NJ 08108.
Sign here and enclose this completed checklist with your application.
X______
2014Application for Grower Vendors
Farm or Business Name:______
Primary Contact Person: ______
Others selling for you at the Market: ______
Mailing address: ______
Market Saturday Cell Phone number:
Who will answer cell on Saturday?______
Alternate phone: ______Whose?______When?
Alternate phone: ______Whose?______When?
Email address: ______
FARMERS: Farm address, include county:
______
If an organic grower, name your certifying organization ______
Farm Size:______TOTAL acres; ______acres in vegetable/herbs; ______acres for livestock
______acres of fruit; ______acres of garden/landscape farming
MARKET SPACE
10 feet wide by 17 feet deep (or 20 feet deep beneath the PATCO Speedline).
VEHICLE SPACE
To park a vehicle in your selling space, request at least 2 Market spaces and Vehicle Permission.
PREPAID VENDOR DATES
For each Saturday you’ll attend the Market in 2014, indicate how many spaces (1, 2, 3) you’ll need.
______MAY 03______JUN 07______JUL 05______AUG 02______SEP 06______OCT 04______NOV 01
______MAY 10______JUN 14______JUL 12______AUG 09______SEP 13______OCT 11*______NOV 08
______MAY 17______JUN 21______JUL 19______AUG 16*______SEP 20______OCT 18______NOV 15
______MAY 24*______JUN 28______JUL 26______AUG 23______SEP 27______OCT 25______NOV 22
______MAY 31______AUG 30To park a vehicle in your selling space,
request at least 2 spaces.
*MAY 24 is Mayfair
*AUG 16 is the Craft and Fine Art Festival
*OCT 11 is the Book Fair
I will participate in a November market and be billed later: ______Yes ______No ______Maybe
Fee Calculator for Pre-Paid GrowerVendors
For Payment in Advance by Friday April 11
Day-Pay Vendors
PREPAID VENDOR FEESPayable 8am
1 Market Space, no vehicle, 26-week season...... $ 30 per week$ 50 per Saturday
2 Market Spaces, no vehicle, 26-week season...... $ 40 per week $ 60 per Saturday
2 Market Spaces, with vehicle, 26-week season, if available....$ 50 per week$ 70 per Saturday
Each additional Market Space...... $ 7 per week$ 10 per Saturday
Café seating areas...... no fee
On ______Saturdays, I’ll need just 1 Market Space and NO vehicle @ $30/week= $______
On ______Saturdays, I’ll need 2 Market Spaceswith NO vehicle@ $40/week= $______
On ______Saturdays, I’ll need 2 Market Spaces, with vehicle, if available@ $50/week= $______
On ______Saturdays, I’ll need 3 Market Spaces,with vehicle@ $57/week= $______
On ______Saturdays, I’ll need 4 Market Spaces,with vehicle@ $64/week= $______
On ______Saturdays, I’ll need 5 Market Spaces,with vehicle@ $71/week= $______
On ______Saturdays, I’ll need 6 Market Spaces,with vehicle@ $78/week= $______
On 4 November Saturdays, I also would like to participate $50 total for all 4 wks.$______
Total for all anticipated Saturday Markets FULL SEASON FEE $______
Check one:______(Full Payment. Best Price.) Enclose Full Payment by April 11 for best pricing. Registration Fee is waived. No Installment Fee.
______(2 Installment Payments.) For your convenience, pay in two installments.
Enclose 1/2 of your Full Payment (plus a $100 Installment Fee) by April 11.
Pay the balance (1/2 of your Full Payment) by July 15. No extensions.
______(Day-Pay Vendors.) Enclose $50.00 Registration Fee only. Instead of paying for the season in advance, you’ll pay the Registration Fee and the higher Day-Pay rate by 8am each Market Day. Space at the Market is at a premium and never guaranteed, so your decision to pay by the day makes it less likely that space will be available on any given Saturday.
Sign Below.Signature indicates that the information provided above is accurate and that you have read, understood, and agree to abide by the Market rules.Make Checks payable to Collingswood Farmers’ Market.
Signature:______Date:______
Detach and return one of these vouchers with your check and your completed contract by FRI APR 11.
Full Season PaymentFor Payment in Advance by Friday April 11, 2014
Farm or Food Business Name:______
We have enclosed a check for $______in Full Payment
for the 2014 Season of the Collingswood Farmers’ Market.
Registration Fee is Waived. No Installment Fee.
First of 2 Installments
First Installment due on April 11 with Contract
Farm or Food Business Name:______
Our Full Season Fee is $______. We are enclosing a check for 1/2 of the Fee, plus a one-time $100 Installment fee for the convenience of paying half now, half before July 15.
One half of Full Season = $______. Plus $100 = $______.
Registration Fee is Waived.
2nd and Final Installment
Second Installment due before July 15
Farm or Food Business Name:______
Our Full Season Fee is $______. We paid 1/2 of our Full Season Fee when submitting our contract by April 11. We’re enclosing a check for the balance due before July 15.
2nd Installment Payment enclosed $______.
Day-Pay Vendor Registration Fee
For Payment in Advance by Friday April 11
Farm or Food Business Name:______
We have enclosed a check for the $50 Registration Fee for our participation in the
2014 Season of the Collingswood Farmers’ Market.
Instead of paying for the season in advance, we’ll pay the Registration Fee and the higher Day-Pay rate by 8am each Market Day. Space at the Market is at a premium and never guaranteed, so our decision to pay by the day makes it less likely that space will be available on any given Saturday.
2014 Resale Requests
“The Green Tablecloth Program”
Use this form to request permission to buy and re-sell agricultural or non-agricultural food products. Permission will be granted or denied according to the 2014 Farmers’ Market Rules and Regulations.
You may also request special permission during the season using this form. /
The Tablecloth Plan for Resale Products
Our market’s success relies heavily on our customers’ preference to buy local, and to buy directly from the growers of the food they buy. They have the right to expect that what you sell is grown locally, by you, and is therefore “Jersey Fresh.” With permission, you may sell products not produced on your own farm but the burden is yours to identify them as such by displaying them on tables covered with readily-identifiable tablecloths, available free from Market management.
Jersey Fresh to supplement your main products
Itemsdisplayed on Green-and-White-striped tablecloths are local produce but not grown by the vendor.You may request resale permission to fill gaps created by temporary interruptions to your harvest. Permission may be granted to sell Jersey blueberries, for example, that you have not grown, provided no blueberry grower is selling at the Market that day.
Overall, resale will account for no more than 25% of your sales, preferably much less.
Request to Re-Sell Local Produce
Item______From What State: ______
From What Farm:______Dates to be sold: ______
Item______From What State: ______
From What Farm:______Dates to be sold: ______
Item______From What State: ______
From What Farm:______Dates to be sold: ______
Item______From What State: ______
From What Farm:______Dates to be sold: ______
Item______From What State: ______
From What Farm:______Dates to be sold: ______
Item______From What State: ______
From What Farm:______Dates to be sold: ______
Photocopy this form if you need to request permission to sell additional resale items.
“The Red Tablecloth Program”
Use this form to request permission to buy and re-sell agricultural or non-agricultural food products. Permission will be granted or denied according to the 2014 Farmers’ Market Rules and Regulations.
You may also request special permission during the season using this form. /
The Tablecloth Plan for Resale Products
Our market’s success relies heavily on our customers’ preference to buy local, and to buy directly from the growers of the food they buy. They have the right to expect that what you sell is grown locally, by you, and is therefore “Jersey Fresh.” With permission, you may sell products not produced on your own farm but the burden is yours to identify them as such by displaying them on tables covered with readily-identifiable tablecloths, available free from Market management.
“Exotic” Produce clearly marked as “Not Local, Never Local”
Itemsdisplayed on Red-and-White-striped tablecloths are “exotic” produce, never produced in New Jersey or the Delaware Valley. You may request resale permission, which is rarely granted, to fill gaps in what is available locally. Permission may be granted to sell Vidalia onions from California, for example, provided you sell these “not local, never local” products from a red-and-white tablecloth.
Overall, resale will account for no more than 25% of your sales, preferably much less.
Request to Re-Sell “Not Local, Never Local” Produce
Item______From What State: ______
From What Farm:______Dates to be sold: ______
Item______From What State: ______
From What Farm:______Dates to be sold: ______
Item______From What State: ______
From What Farm:______Dates to be sold: ______
Item______From What State: ______
From What Farm:______Dates to be sold: ______
Item______From What State: ______
From What Farm:______Dates to be sold: ______
Photocopy this form if you need to request permission to sell additional resale items.
2014 Market Rules for Growers
The Farmer category includes producers of agricultural and landscape products, herbs, flowers, seafood, meats, eggs, honey, and dairy
PURPOSE
The purpose of the Collingswood Farmers' Market is to bring fresh, locally grown fruits, vegetables and agricultural products to our local residents who can walk to our market, and to the residents of surrounding communities. This mission helps to enrich the adjacent business district, to sustain our Garden State’s agricultural heritage, and to create accessibility to freshly picked, healthy local fruits and vegetables grown by local farmers.
OPERATION
The market is operated as a community service by the Borough of Collingswood from May through November. Managers receive stipends to plan, manage, and promote the market.
Growers sell their farm-grown or farm-produced products directly to local customers at the market. Except by special permission, growers do not re-sell purchased products at the market. Permission, when granted, is to fill gaps in harvests, to provide access to regional produce not grown in New Jersey, or to offer local products to our customers which no Market vendor grows. No farmer has exclusive rights to sell a product purchased from a third party. Purchases for resale are the exception rather than the rule and require prior approval from the Market Director.
The market rules are the standards by which the Collingswood Farmers' Market operates. Growers must abide by these standards; failure to adhere to the standards may result in suspension or revocation of a grower's permission to sell.
REGISTRATION FOR REGIONAL GROWERS
The region for the market is defined as New Jersey, southeastern Pennsylvania, and Delaware. Growers from the region are eligible to apply to sell at the Collingswood Farmers' Market. New Jersey growers are given first priority.
Interested growers must complete a GrowerApplication Form and a Crop List (listing crops or products to be sold at the market) and submit these documents to the Collingswood Market with a $50.00 application fee made payable to the Collingswood Farmers' Market by Friday, April 11, 2014. Applications are available from the Collingswood Farmers' Market. Farmers from 2013 will be given priority for spaces in 2014. After April 11, unclaimed spaces if any will be assigned for the 2014 season at the discretion of the Market Director.
New farmers or vendors may be added at the discretion of the Director for the purpose of selling new and interesting local produce or processed local food to the public. Farmers who grow a product locally will always be preferred over growers who purchase products for resale. Farmers are encouraged to grow new produce for our market.
TIME
The Collingswood Farmers' Market is open every Saturday from 8 am to noon from the first Saturday in May through the last Saturday in October. A November schedule is offered at an additional charge. Rules for the November market are not as strict regarding purchased products.
Growers and vendors shall arrive at the market site by 7 am and be set up to sell when the market opens at 8 am. Growers should not start selling before 8 am. No vehicles may drive into, through, or out of the Market after 7:30 am. Farmers and Vendors may not leave the Market before the Market closes at noon.
SPACES
Growers will be assigned to selling locations by the Site Manager. First priority goes to farmers/growers who prepay the entire season. Second priority goes to farmers with a prepaid schedule. Third priority goes to pay-by-the-day vendors who attend every week. Fourth priority is given to vendors who attend sporadically. Failure to arrive by 7 am may result in loss of familiar location or forfeiture of space for the day. Vendors provide the Manager a current Day-of-Market cell phone for emergency use. No particular spaces are guaranteed. The Site Manager will move vendors as needed to meet Market objectives. This may result in vendors, particularly day-pay vendors, occupying different spaces from week to week.
PERMISSION TO SELL
Permission to sell will be assigned subject to approval by the Market Director. Priority is given to growers who have satisfactorily participated in the Market in the past. After returning growers have been placed, the Director will consider growers who have sent in their application fees together with other required application material. Returning non-growers are also given consideration, but no vendor has the right to return to the Market. Application fees will be refunded if the application is denied.
Permission is granted to returning or to new applicants to meet Market objectives, which are subject to change. New Jersey agriculture products have the highest priority. New Jersey foods such as meats, fish, poultry, dairy, honey, herbs, and horticultural products also receive strong consideration. To add variety to the Market, spaces may be given to baked goods, processed foods, and regional foods not grown in New Jersey. Highly-processed foods are not encouraged. Non-domestic foods are not encouraged.
SIGNAGE AND LABELING
Each grower must have signs listing prices of every item offered for sale. Each grower must also display prominent signage identifying the farm and its location. Growers shall not begin selling until all price and identification signs are posted.
The Tablecloth Plan for Resale Products
Our market’s success relies heavily on our customers’ preference to buy local, and to buy directly from the growers of the food they buy. Our customers have the right to expect that what they buy is grown locally, by you, and is therefore “Jersey Fresh.” The burden to inform them otherwise is yours. With permission, you may sell products not produced on your own farm but the burden is your to identify them as such by displaying them on tables covered with readily-identifiable tablecloths.