Website Personas Worksheet
A persona is a fictional person who represents a kind of website visitor. They are the red dot in the middle of the target giving you something to aim for. Writing for a specific persona makes your copier easier to understand and more effective. Designing for a persona makes the design more useful and beautiful to the people who matter: the website visitor.
Creating website personas help everyone get on the same page as to who the website is targeting. This does not have to be an exhaustive list of everyone that could possibly ever come to the website. It only needs to touch the main people or groups of people. You can have as many as you want/need, but typically most websites have 2-4 personas.
The best way to create visitor personas is to look at your current customers and clients. What do they have in common? Some companies pick a specific customer to act as a visitor persona.
Helpful Articles
- How to Cultivate an Inbound Marketing Mindset
- 6 Core Benefits of Well-Defined Marketing Personas
- How to Build Better Buyer Personas to Drive Killer Content
Books
- The New Rules of Marketing & PR
This worksheet is intended to help you ask the right questions to create useful visitors personas.
Now let’s jump into it!
Persona #1: Mid Level Mike (example)
Personal Info:
- Detailed information about the person that would be useful in giving and idea of who they are.
- 35 Years old (example)
- Works for a semiconductor business. (example)
Felt Needs:
- What pains does this person feel. This is not what they need necessarily but what they think they need.
- Less stress (example)
- Visible success to show his boss (example)
Primary Pain Point:
- What is the number 1 pain point in this person’s life. Please select just one thing. Any other pain points can go above in “felt needs.
- Stressed about solving “the china problem” with not enough resources or expertise. (example)
How to thrill this persona using your website:
- How can you thrill this person on your website. Hopefully your products and services will thrill them too but how can your website thrill them?
- Equip Mike to make a case to his boss convincing him to outsource logistics to a reputable firm. (example)
Persona #2: Name
Personal Info:
Felt Needs:
Primary Pain Point:
How to thrill this persona using your website:
Persona #3: Name
Personal Info:
Felt Needs:
Primary Pain Point:
How to thrill this persona using your website: