UNIVERSITY OF NORTH FLORIDA

DEPARTMENT OF MANAGEMENT, MARKETING AND LOGISTICS

COURSE SYLLABUS Issue: August 28, 2006

Term / Fall 2006
Course Number /

MAR 6805_

Course Title / Marketing Strategy

Description

and Prerequisites / MAN.5036 or MAR.3023. Study and application of marketing decision-making techniques to the design and implementation of marketing strategy and solving marketing problems faced by marketing executives.

Pedagogy

/ Case Analysis, Group Dynamics, and Team Building to enhance problem solving, executive decision-making, interpersonal relations, teamwork and presentation skills. Blackboard is deployed as pedagogical, course database, and class management tool.

Instructor

/ Professor Adel I. El-Ansary
COBA 42/3220

Office Hours

/ T/R 4:30 – 6:00 and by appointment
Phone
E-mail
Homepage / 904- 620- 1373 (Office Direct)

www.unf.edu/~aelansar/

Grading

/ All Assignment must be submitted on time. These measures are enforced to ensure equal and fair treatment to all students. Class attendance and participation are required for a passing grade in the course.
A 94>
B 84-93
C 75-83
A-, B+, C+, C- will be granted at the discretion of the professor. Your grade is determined on the basis of your standing relative to other students enrolled in the course.
Course Requirements & Grading / I.  Simulation Game (Group)
·  Strategy PPT 25%
·  Implementation PPT 25%
II.  Midterm Exam 25%
III.  Final Exam 25%
Course Master Framework / Adel El-Ansary “Marketing Strategy: Taxonomy & Frameworks,” European Business Review,” volume 16, Issue 4, July 2006.
I. Required Simulation Game / Pharmasim Simulation Game. Each Student will receive an Individual User ID and Password via email from Interpretive. www.interpretive.com/students
III. Midterm Exam
IV. Final Exam / On Blackboard requires reading of WSJ – See Required Journal
On Blackboard requires reading of WSJ -- See Required Journal
Required Reference Text / Philip Kotler and Lane Keller. Marketing Management, 12th edition. Prentice-Hall, 2006.

Required Journal

The Wall Street Journal (WSJ)

/ .Coggin College of Business is a Wall Street Journal Partner School
Each student enrolling in one or more Coggin College of Business (CCB)courses numbered 3000 or higher is assessed a $15 fee during each fall and spring semester. The fee is just $15, regardless of how many CCB courses the student takes. The fee is assessed at the same time and in the same manner as all other UNF fees, and the student pays this fee when he/she pays his other tuition and fees. In return, each student is able to pick up a copy of The Wall Street Journal (WSJ) from locations within the College. Moreover, each student will receive access to all of the WSJ's on-line editions (e.g., European, Asian), as well as the WSJ Employment Edition and Barron’s. Access to these publications is free during summer terms for students enrolled in these courses. Students who already have personal subscriptions can have the WSJ refund those dues. For information on that process and partnership with the WSJ, visit http://www.unf.edu/ccb/wsj.htm.

Disability Statement

/ If you have a disability, as defined by the American with Disabilities Act (ADA), which requires a classroom accommodation or auxiliary aid(s), please inform me of your needs during the first week of class so that I may take appropriate action. You should also notify the Office of Disabled Services Programs at 620-2769 concerning any needs you may have.

August 28, 2006

/ Adel I. El-Ansary


Adel El-Ansary -- Fall 2006 / Next Week
Monday / Tuesday / Wednesday / Thursday / Friday / Saturday / Sunday
3pm / MAR 6805-0
81185 Class
3:05 pm-4:20 pm
0042 1102 / MAR 6805-0
81185 Class
3:05 pm-4:20 pm
0042 1102
4pm
Office Hours / Office Hours
‘
5pm
6pm / MAR 6726-0
81184 Class
6:00 pm-7:15 pm
0042 2105 / MAR 6726-0
81184 Class
6:00 pm-7:15 pm
0042 2105
7pm
MAR 6805-0
82028 Class
7:30 pm-8:45 pm
0042 1114 / MAR 6805-0
82028 Class
7:30 pm-8:45 pm
0042 1114
8pm

Course Schedule

Date / Assigned Reading
Marketing Management, Kotler & Keller 12th edition / Lecturers / Simulation Game & Tasks
Pharmasim & Related Requirements / Topics
T/August 29 / Introduction : Blackboard, Learning Objectives & Assignments -- BB = Blackboard KK = Kotler & Keller Required Text
Adel El-Ansary “Marketing Strategy: Taxonomy & Frameworks,” European Business Review,” volume 16, Issue 4, July 2006.
Chapters 1 & 2 / Adel El-Ansary / Student Introductions / Understanding Marketing Management and Marketing Strategy
R/August 31 / Macro and Micro Marketing: Perspective on Marketing and Society – Does Marketing Need Reform?? / Josh Samli / Complete Student Profiles and Homepage on BB / “””””””””””””””””””””””
T & R September
5 & 7 / Karim Hosny / Prepare PRINTED VISIBLE Name Tent to be displayed EVERY Class
Formation of Student Groups
Class Seating chart – Groups should be seated together! / Introduction of Simulation Game
Buy Simulation Game
Join a Group
Read the Student Manual
T/
September 12 / Chapters 3 & 4
Marketing Defined: Does Marketing Need A Dominant Logic ? / Greg Gundlach / Marketing Strategy Formulation
Capturing Marketing Insights
Connecting with Customers
R/September
14 / Chapter 18
Supply Chain Management in Context of Other Strategies of the Firm. Topic Covered in / Robert Frankel
Yemisi Bolumole / Logistics and Supply Chain
T/September 19 / Chapter 5 & 6 / Adel El-Ansary / Understanding Customer Behavior
R/September 21 / Chapter 7 / ‘’’’’’’’’’’’’’’’’’’ / Group Experimentation with Game Begins
Period 1 -- 2
T/September 26
R/September 28 / Chapter 8
Chapter 9 / “””””””””””” / Period 2 -- 3 / Market Segmentation & Targeting
Branding
T/October 3 / Demographics & Segmentation: European Perspective / Oscar Goecke
R/October 5 / Chapters 10 & 11 / Adel El-Ansary / Period 3 -- 4 / Positioning
Competitive Strategy
T/October 10 / Chapter 12 & 13 / “””””””””””””””” / Period 4 -- 5 / Marketing Strategy Implementation
Creating the Value
Shaping the Offering -- Product & Service
R/October 12 / Chapter 14 / “””””””””””””””” / Period 5 --6 / -- Pricing
T/October 17 / Chapters 15 / “”””””””””””””””””””””” / Delivering the Value -- Networks and Channels
Period 6 -- 7
R/October 19 / Group Meetings / No Formal Class Meeting
Midterm On Blackboard / . Midterm Exam./Open book/ on Blackboard / Time released on BB with cut off point for submission on BB / Released October 19, 11:59 PM and Due October 23 at 11:59 PM
T/October 24 / Chapter 17 / Adel El-Ansary / Communicating the Value
(IMC)
–  Integrated Marketing Communications
Period 7 -- 8
R/October 26 / Chapters 18 / “”””””””””””””””””” / Period 8 - 9 / -- Mass Communications
T/October 31 / Chapter 19 “””””””””””””””””” Period 9 - 10 -- Personal Communications
R/November 2 / No Formal Class Meeting – Group Meetings to Finalize and Submit Pharmasim Strategy Report
T/November 7 / Chapter 20 / Adel El-Ansary / Formal Game Play 0 -- 3 / Creating Successful long-Term Growth
R/November 14 / Chapter 21 / “”””””””””””””””””” / Formal Game Play 4 -- 6
Chapter 22 / “””””””””””””””””””” / Formal Game Play 7 -- 10 / Managing a Holistic Marketing Organization
R/November 16 / Final Exam in class /on Blckboard Open Book/Bring G Wireless laptop to class*
T/November 21 / Required Group Consultations During Office Hours 42/3220 / Extgended Office Hours 3:00 – 6:00 PM and 7:30 – 9:30 PM / Draft of Simulation Game Implementation Report Due for Discussion
R/November 23 / Thanksgiving Holiday
T/November 28 / Simulation Game Implementation Report Due on
On Blakboard / Simulation Game Presentations
R/November 30 / Simulation Game Presentations
T/December 5 / Simulation Game Presentations
R/December 7 / Course Summary and Review
ISQ Administration / Simulation Game Presentations
* If you do not have a G-Wireless laptop you may take the exam the old fashion way – PP instead of BB – i.e., Paper and Pen!!

Monday, August 28, 2006