Today Now Speaks Chinese
“today” now speaks Chinese
- Arburg’s customer magazine “today” available in national language for Chinese market
- Up-to-date information on injection moulding, technology and company news
Lossburg. With immediate effect, Chinese customers will also receive comprehensive information on Arburg news, technical innovations and applications in their national language. Beginning with the current issue of the “today” customer magazine, which appeared on the occasion of the Fakuma 2011, the publication will now also be published in Chinese.
There are good reasons for this. In the People’s Republic of China, with its continuing rapid technological development, information regarding high-tech injection moulding systems, high-end applications and interesting content on the topics of service and application technology is becoming increasingly important. For Arburg as a machine manufacturer, the international customer magazine is an essential medium for keeping customers up-to-date on injection moulding topics, worldwide.
Establishment in the 1970s
The Arburg customer magazine was first established back in 1970. The initial edition of “Arburg heute” (Arburg today) appeared in the spring and the name is reflected in the title of the international version to this day. The first issue of the new publication entitled “today” appeared in 1995, in German and English only. The second issue, however, also already appeared in French. From issue 5 in 1997, the customer magazine was made available in five languages, German, English, French, Spanish and Italian.
Important information in an interesting and readable format
The fact that the diverse range of articles published by Arburg in this trimestrial publication are avidly read by international customers is evidenced by the high demand for new language versions. The Chinese version has consequently joined the existing German, English, French, Spanish and Italian editions. The total circulation of “today” also speaks for itself: In all languages, more than 33,000 copies are printed, a significant proportion of which will now also appear in Chinese.
With its journalistic texts and high-quality images, the “today” customer magazine communicates even complex technical information in a clear and concise manner. The mix of relevant company news, technical features, project and customer reports as well as service topics ensures that the readers are succinctly and comprehensively informed of the latest developments at Arburg and in the injection moulding sector. Arburg's “today” has consequently become one of the most important and highest-circulation trade journals in the plastics industry, with a growing popularity worldwide.
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The popular Arburg customer magazine “today”, which has additionally appeared in Chinese from issue 47, is now available in six languages. Chinese customers can thus keep up-to-date on the latest developments in injection moulding technology in their national language.
Photo: ARBURG
About Arburg
Arburg, a German machine construction company, is one of the leading global manufacturers of injection moulding machines for plastics processing with clamping forces between 125 kN and 5,000 kN. Fields of application include the production of plastic parts for motor vehicles, communications and consumer electronics, medical technology, domestic appliances and packaging. The product range is completed by robotic systems, complex projects and other peripherals. Arburg’s operations are coordinated by an integrated management system and are DIN EN ISO 9001 and 14001 certified. Arburg is represented by its own organisations at 32 locations in 24 countries and by trading partners in more than 50 countries. However, production takes place exclusively in the parent factory in Lossburg (Germany) – with the mark of quality “made by Arburg – made in Germany”. From a total of around 2,150 Arburg employees, 1,800 work in Germany. A further 350 employees work in Arburg’s organisations around the world.