TO: NEWS PRODUCERS, ASSIGNMENT EDITORS, SPORTS REPORTERS
GET A SNEAK PREVIEW OF COMMERCIALS SCHEDULED TO AIR DURING SUPER BOWL XLII!
SATELLITE FEEDS:
Sunday, February 3rd, 2008Monday, February 4th, 2008
1:00 PM - 1:15 PM ET3:00 AM -3:15 AM ET
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NEWS: PREVIEW OF DORITOS, G2, CARS.com, HYUNDAI, AND TIDE SUPER BOWL COMMERCIALS
FORMAT: News Package With Extra Soundbites and B-roll.
ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at
DORITOS:Three unsigned group and solo artists have been announced as finalists in the Doritos “Crash the Super Bowl” challenge! In Oct. 2007, Doritos invited undiscovered musicians across the country to submit an audio and video performance of an original song that is inspired by the artist’s passion and creativity. After the “top ten” semi-finalists were selected by a panel of judges, online fan votes determined the top three finalists: Kina Grannis of Austin, Texas; Landon Austin of Dallas, Texas; and Nivla featuring P. Oberoi of New York, NY. Now through Jan. 27, fans can vote for their favorite artist at to determine which music act will have its original song air as a music video in a commercial break during the Super Bowl XLII broadcast on Feb. 3.
Preview and access this video on Pathfire DMG: 31028 Search within the PR Newswire or MultiVu section by story ID # 31028 or by headline
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G2:Super Bowl XLII will mark the launch of G2, a new low-calorie lifestyle beverage from Gatorade to help keep athletes hydrated off the field so they are better prepared for competition. In late December, Gatorade launched a teaser effort for the G2 campaign, including: 15 commercials that provide a sneak preview of the Super Bowl ads. The teaser ads feature the legs and feet of athletes walking in street clothes in urban environments, then under their feet, the street surfaces begin to transform into a baseball field. The Super Bowl commercials will reveal that athlete is Derek Jeter, and will provide viewers much more of the visual transformation of the urban environment into a sports landscape. The ads communicate that athletes often think about the game even when they’re off the field of play. G2 is also committed to making a difference off the field -- between now and Feb. 3, for every visit to G2 will donate $1 to United Way up to $100,000.
Preview and access this video on Pathfire DMG: 31349Search within the PR Newswire or MultiVu section by story ID # 31349 or by headline
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CARS.COM: Cars.com, the leading online destination for car shoppers, will leverage its Feb 3rd Super Bowl debut to kick off an all-new integrated marketing campaign, “Car Shopping Confidence.” Cars.com will run two: 30 spots during the big game, during the first and third quarters. The ads were created by DDB Chicago. The spots, entitled “Stone Circle” and “Witch Doctor” both take place at a dealership and use humor to showcase the relationship between car shoppers and dealers. As the shoppers close in on their purchase of a new car, they are confident in their decision and express how easy their car-shopping experience was thanks to the preparation they did on Cars.com. Their preparation keeps them from resorting to outrageous “Plan B” scenarios they initially thought they would need to implement in order to get what they wanted from the dealer. For example, one ad features a shopper who brings along a warrior he had planned to have motivate the dealer if things had not gone his way. The ads close with Cars.com’s new tagline, Confidence Comes Standard™
Preview and access this video on Pathfire DMG: 31443Search within the PR Newswire or MultiVu section by story ID # 31443 or by headline
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HYUNDAI:Hyundai Motor America will air two 30-second spots during the third and fourth quarters of the Super Bowl on February 3rd, marking the company’s first Super Bowl advertising effort since 1989. The two all-new spots were created by Goodby, Silverstein & Partners and are consistent in theme and tone with the “Think About It” campaign launched in September 2007. Focused on the all-new Hyundai Genesis rear-wheel drive luxury sedan, the ads challenge traditional assumptions about the luxury category, and position Genesis as a new standard in the upscale sedan category.
Preview and access this video on Pathfire DMG: 31598Search within the PR Newswire or MultiVu section by story ID # 31598 or by headline
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TIDE: ***EMBARGOED TIL AFTER THE TIDE TO GO SPOT AIRS DURING THE SECOND QUARTER OF THE SUPER BOWL***
The largest Procter & Gamble brand in North America, Tide, will kick off a multifaceted campaign during Super Bowl XLII. The Tide to Go spot marks the detergent category leader’s first foray into the Super Bowland the first time for a Procter & Gamble brand since 2004. The 30-second spot, created by Saatchi & Saatchi of New York, provide a humorous look at the consequences of embarrassing stains, with a “talking stain” overshadowing a job candidate’s interview. It is the national debut for the spot which received widespread industry recognition including a 2007 Cannes Silver Lion award.
Preview and access this video on Pathfire DMG: 31683 Search within the PR Newswire or MultiVu section by story ID # 31683 or by headline
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B-ROLL INCLUDES:** footage from Doritos, G2, Cars.com, Hyundai and Tide Super Bowl ads **
SOUNDBITES: Theresa Howard, Reporter, USA Today (DORITOS, G2 & TIDE) Derek Jeter of the New York Yankees (G2)
VIDEO PROVIDED BY: Frito Lay, The Gatorade Company, Cars.com, Hyundai Motor America, Procter & Gamble
FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations, 800-653-5313 EXT. 3