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MultiVu Video Feed:Sir richard branson LAUNCHES
virgin money america in true virgin style
Loans Between Family and Friends Just Got Easier with More Freedom and Flexibility
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NEWS: Sir Richard Branson Unveils Virgin Money in True Virgin Style
FORMAT: B-roll with Soundbites.
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STORY SUMMARY:
Virgin Money USA, the financial services company that will challenge the way consumers think about and manage their finances, stormed the United States personal finance scene today. The launch included a 24-hour countdown clock in Boston’s historic Copley Square, a cast of sexy Georgettes, an urban drum corps, confetti cannons and plenty of extra surprises. The lunchtime procession culminated with a dramatic arrival by Branson on a Vectrix, the world’s first high performance, two-wheel, zero-emission vehicle.
Virgin Money manages loans and mortgages between relatives and friends, offering consumers superior customer experience, lower interest rates and flexible repayment schedules. The company allows consumers to take major steps toward achieving their personal dreams, with help from friends and family.
Virgin Money founder and CEO Asheesh Advani and Sir Richard Branson, founder and chairman of the Virgin Group, were on hand to kick off the spirited festivities today with a Virgin-worthy event meant to show crowds the financial freedom Virgin Money will deliver.
Included: Virgin Money’s launch party the previous night to celebrate the company’s debut in the U.S. financial services market including the gorgeous Georgettes—models dressed as George Washington—and Sir Richard Branson himself at Boston’s swanky nightclub, the Beehive.
SOUNDBITES:
Sir Richard Branson, Founder and Chairman, Virgin Group
Asheesh Advani, Founder and CEO, Virgin Money
B-ROLL INCLUDES:***Launch Party Footage**Georgettes Footage**Branson and Advani in Launch Procession***
VIDEO PROVIDED BY: Virgin Money USA