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NewTimberTech® Tropical CollectionLaunching at
2016 International Builders’ Show
Company announces new capped composite deck colors and finishes for on-trend outdoor living spaces
Skokie, IL – TimberTech, a CPG Building Products brand and leader in high-performance deckingis unveiling its newTropical Collection at the 2016 National Association of Home Builders’ (NAHB) International Builders’ Show (IBS) from January 19 – 21, 2016 in Las Vegas.
Leveragingoutdoor living trends and consumer market research, the company will debutthis re-designed collection which featuresrich colors and textures inspired by beautiful, reclaimed wood. In recent independent consumer testing, the new Tropical Collection colors were preferred nearly 4:1 over the competition.
Designed to provide builders and homeowners with best-in-class finishes, the Tropical Collection showcases a vividly stunning array of color options. The new colors are:
- Antique Palm™- a deep, rustic brown with subtle streaking
- Caribbean Redwood® - a beautiful balance of rich red and warm brown with darker color variegations
- Antigua Gold™- an exotic, golden brown with natural streaking
- Amazon Mist™ - a contemporarymid-tone gray with warm undertones of soft blonde and deep brown
“We are always looking to standout in the marketplace, and we recognized a need to create new color options as part of our updated and simplified product line,” said Jason Grommon, President of CPG Building Products. “The new Tropical Collection offers consumer preferred color and style selections within our TimberTech brand of capped wood composite decking.”
Along with the Tropical Collection, TimberTech’s decking line also includes the Terrain Collection and the Legacy Collection. This three-tiered approach is intended to help dealers carry the best options at three price ranges,while making the purchasing process simplified for homeowners.
TimberTech decking is the only premium wood composite decking that is capped with a protective polymer on all four sides. This means that even the board’s back sideresists staining, rotting, cracking, and moisture absorption. According toCPG Building Products Chief Marketing Officer Julia Fitzgerald, “We are proud to say that theTimberTechbrand has your “back side” covered and that we don’t cut corners. Our top-of-the-line decking offers low-maintenance and high-quality options that contractors prefer because of its durability, and that homeowners desire because of its beautiful appearance.”
All TimberTech®decking ishighly durable and easy to maintain. Confident in quality, all TimberTechdecking also comes with a 25-Year Limited Residential Warranty and 25-Year Fade & Stain Limited Warranty. To ensure the best installation, TimberTechdecking is designed to work with its hidden fastening options, FUSIONLoc®, CONCEALoc®, Cortex®, or its color matched face fastener, TOPLoc™.
It’s easy to see if one of the new TimberTechTropical Collection colors is right for your new deck project. Simply use the TimberTech Appto visualize the perfect deck on the back of your house. This state-of-the-art, augmented reality app offers a forward-thinking approach to deck visualizationby placingthe design and color options directly in the homeowner’s palm.
To see all the new TimberTechdecking products, or a demo of the new TimberTech App, visit Booth C2115 at IBS.
About the TimberTech® Brand:
Part of CPG Building Products, TimberTech is one of the world’s leading brands of high-performance decking, railing, lighting and fastening solutions. With a passion for outdoor living and a global reputation for quality and innovation, the TimberTechbrand delivers a wide range of low-maintenance, wood-alternative products in an unmatched selection of colors and styles – all available through a network of thousands of contractors and dealers worldwide. Visit TimberTech.com, call 800-307-7708, or view product installation videos on the TimberTech YouTube channel. Stay up-to-date on TimberTechproducts by following the company on Twitter (@timbertech_deck) or Facebook (/TimberTech).